This book contains the Insights and Clarity you need to run successful and scalable marketing campaigns that consistently generate sales on autopilot. In Fire Your Agency, Radhakrishnan KG (Rk), the founder of WebNamaste (a global marketing agency) and the creator of The Growth Launchpad (a thriving community for business owners) reveals the 12 Most Important Lessons from his 12 years of running a marketing agency. This No-Fluff, No-BS book helps business owners become better marketers, by giving them the exact tools, resources, and guidance they need to get “it” together before they hire a marketing agency or spend a ton of money on ads. This isn’t like any other book in the market that talks about tactics that no longer work – these lessons and principles are timeless, and can be applied to any business or startup that has aggressive growth goals. Applying these lessons will help attract the right audience, close deals faster, and help the business owner to go from Unknown to a Thought Leader in their category. Each chapter comes with helpful workbooks and checklists to implement them as you go. It’s finally time to take control of marketing and win big in the new normal.

The only complete guide to creating and managing successful online promotions Attracting customers and driving sales in today's increasingly crowded, hyper-competitive online marketplace requires sophisticated new promotional techniques using a host of ever-evolving media tools. The first hands-on guide devoted exclusively to the subject, this book tells advertising and marketing professionals what they need to know to create and manage online promotions that pop. Drawing upon his experiences developing online promotions for Fortune 500 clients such as 3Com, AOL, Microsoft, Visa, and Xerox, expert Bill Carmody covers the latest thinking and practices in multi-brand promotions, advertising online promotional campaigns, data-gathering techniques, measuring performance, promotion follow-up, and much more. He also covers a wide range of important related issues, including international and cultural concerns, legal issues, privacy and security, and others.

Designed for shorter programs of 85 hours or fewer, Mosby's Essentials for Nursing Assistants, 6th Edition provides coverage of the concepts and skills that are essential for becoming a nursing assistant. Known for its reader-friendly approach, and bright visual presentation, the text covers OBRA-mandated content including step-by-step procedures for 76 skills covered on the latest NATSEP certification exams. With focus on quality of life in the patient/person and self-pride in the nursing assistant this concise text emphasizes the importance of treating residents with respect while providing safe, competent, and efficient care. New features include Focus on Math to help you master the formulas and calculations necessary for safe and effective caregiving and Focus on Pride: Application, which directs you to focus on residents' emotional and mental needs during specific procedures. - Over 75 procedures boxes are divided into step-by-step format with instructions for performing each skill, including Quality of Life courtesies, Pre-procedure, Procedure, and Post-Procedure sections to make learning critical skills easier. - Concise coverage of nursing assistant content written at a 7th grade reading level that's ideal and easy to use in classes with shorter hour requirements. - Promoting Safety and Comfort boxes highlight important considerations for providing safe and effective care while promoting patient comfort. - Focus on PRIDE boxes highlight personal and professional responsibility, rights and respect, independence and social interaction, delegation and teamwork, and ethics and laws, encouraging you to promote pride in the person, family, and themselves. - Caring about Culture boxes contain information to help you learn about the various practices of other cultures. - Focus on Practice boxes at the end of each chapter present short case scenarios with questions so students can consider practical applications for providing patient care. - Focus on Communication boxes suggest what to say and questions to ask when interacting with patients, residents, visitors, and the nursing team to ensure clear communication in practice. - Delegation Guidelines identify the nursing assistant's specific responsibilities in accepting commonly delegated tasks. - NEW! Getting a Job chapter describes the professional skills you need for seeking and landing a job after certification. - NEW! Focus on Math feature increases your critical thinking and calculation skills to assist you in performing a variety of procedures. - NEW! Urinary Catheters chapter focuses on safety concerns surrounding perineal care. - NEW! Content on electronic communication covers safety rules and wrongful use of electronic communication methods including cell phones and social media. - NEW! Focus on Pride: Application examines residents' emotional and mental wellbeing during care for specific issues.

The Complete Fire Inspector I and II Training Solution! Fire inspectors need to know how to interpret and apply national and local codes and standards in the office and in the field. Fire Inspector: Principles and Practice is designed to prepare fire inspectors to ensure the highest standards of fire and life safety in their communities. The National Fire Protection Association (NFPA) and the International Association of Fire Chiefs (IAFC) are pleased to bring you Fire Inspector: Principles and Practice, a modern integrated teaching and learning system for the fire inspector. This textbook meets and exceeds the job performance requirements for level I and II fire inspectors from Chapters 4 and 5 of NFPA 1031, Standard for Professional Qualifications for Fire Inspector and Plan Examiner, 2009 Edition. Fire Inspector: Principles and Practice is built on a solid foundation of the basics: building construction, fire growth, and types of occupancies. This fundamental knowledge is presented in a concise, understandable writing style that is easy to digest and recall. The solid foundation of fire and building knowledge then branches out to show the fire inspector how abstract concepts and codes will be concretely applied on a daily basis. This is the text that truly prepares fire inspectors for the real world.

Suburban Fire Tactics is a guide for suburban-based fire operations. All fire departments share the same common objectives: to save lives, protect and conserve property, and limit harm to the environment. How urban, rural, and suburban agencies differ is in the delivery of tactics and strategies. This book explains the factors that limit suburban operations and depicts the differences between urban and suburban capabilities. This is a valuable resource for policymakers, chief officers, company officers, and firefighters (both veteran and neophyte). Features and benefits: - Understand the key objectives and strategies for suburban operations. - Obtain a guide to develop suggested operating methods for suburban firefighting. - Gain the knowledge to develop and apply successful fireground tactics in suburban settings.

Bridge the gap between where you are and where you want to be. Do you have the knowledge, skills, and abilities to evaluate behavior, performance, and readiness? Read Mastering the Fire Service Assessment Center to identify what you need to learn and understand how to learn it. There is no way you can read and reflect on the wisdom in these pages and not become a better person and a better firefighter. Why Read This Book? The American fire service is facing a new normal fueled by mass exodus, influx of new generations of firefighters, a lack of hands-on leadership training, sweeping changes in mission, decimated budgets, and the genetics of task-oriented, reactive forefathers. The greatest and perhaps only area that we can affect directly is hands-on, inspiring, realistic, and useful training for our aspiring and incumbent leaders. This book will help you regardless of the fire officer rank you seek. It will help you know where you need to improve, how to develop a specific personal plan to become an excellent officer, and how to do well with whatever assessment center exercises throw at you. NEW MATERIAL in this second edition: --Enjoy reading “Wisdom from the Masters” from 18 fire service luminaries. They provide invaluable insights and challenges you will face as you prepare to promote, whether for the first time as a company officer or up the chain as a chief officer. --Learn lessons from thousands of students from the past 12 years whose feedback will benefit you in this second edition. --Benefit from the many new elements in this book, including relevant articles, additional exercises, and content regarding the dimensions of leadership, management, and emergency operations. The complexities of being a fire officer in the 21st century require an undercurrent of humility while continually pursuing mastery of leading in the modern fire service. Learn how to lead the modern-day firefighter in a modern world, with modern technology, modern fire behavior, and modern sociopolitical and economic challenges. Many firefighters ask themselves if they really want to do this job, but nothing is as professionally rewarding and challenging as leading others in battle to save lives! “This book will give you the greatest probability of success in your assessment center process.” —Bobby Halton, editor-in-chief, Fire Engineering magazine