A hilarious argument for change from international behaviour expert Jez Rose Do you ever wonder why achieving results is such a struggle? Do you want that to change? Let Jez show you how to train your brain differently by uncovering strategies used by some of the most successful people in the world. Using real-world examples the former comedian examines why some people struggle to achieve, despite trying, while others appear to achieve extraordinary results. Jez will show you why we behave the way we do and how to change for the better. By changing the way we think, our behaviour and approach to life will also change. Aware that our success is also a result of other people, Flip the Switch will show you how to improve the behaviour and thought patterns of those around you too. Practical exercises to get you thinking differently Learn how to change for the better using a variety of techniques Get the confidence to go after what you want, when you want Become extraordinary by adopting Jez's down to earth and charismatic approach Flip the Switch: Achieve Extraordinary Things with Simple Changes to How You Think will change how you approach success and leave you ready to take on the world.

Discover how easy it can be to drop those unwanted pounds by flipping the switch that revs up metabolism to maximize fat burning all day long Could losing weight really be as simple as flipping a switch? Absolutely, says Dr. Robert Cooper, one of America's leading weight-loss researchers. The trouble with most popular diet-and-exercise programs is that they boot up the metabolic thermostat, or Meta-Stat (an area in the brain that regulates metabolism), for only short spurts. The rest of the time the body is in fat-storing mode. But if our Meta-Stat stays on 24 hours a day, we burn fat constantly—and build energy as well. In Flip the Switch, Lose the Weight, Dr. Cooper reveals scientifically proven strategies that enable us to turn on our Meta-Stat and maintain optimum metabolism all day long. This groundbreaking book: • provides an easy 20-minute exercise plan that gently works the body differently on successive days for maximum fat-burning, energy-generating effect • allows you to customize your weight-loss program based on your goals and lifestyle preferences • provides an exclusive "Success Map" for you to chart your progress • includes complete meal plans and more than 100 recipes, all designed to fuel the Meta-Stat for maximum fat burning

Learn now to unlock your "prey drive"—the instinctual ability that allows you to "flip the switch" to achieve massive success Micheal Burt was already a successful basketball coach when he discovered, quite by accident, how to articulate the concept he had been using for years to motivate himself and his players. At a workshop in Tennessee taught by a Vietnam veteran, he learned about the "prey drive" of war dogs—an instinctive inclination to find, pursue, and capture their prey. In Flip the Switch, Coach Burt shows how humans, too, have this instinctive drive—not for hunting prey, but for pursuing goals with a persistence and intensity that goes far beyond the usual efforts applied to everyday tasks. As with war dogs, external stimuli are required for flipping the switch: For the dogs, it's movement or scent. What are they for you? In these inspiring and eye-opening pages, you'll discover how to find what activates you, personally, to do more, create more, and achieve freakish levels of success. You'll explore them all in detail, in chapters that include: Motivated by What? The Three Phases of the Prey Drive The Science Behind What Activates You Screw Your Why: How to Get Your Purpose to Activate You Going All In: How to Make Your Drive a Daily Habit Creating Value in the World: Becoming a Contender Prioritizing and Personalizing Your Prey Drive: The Keys to Continued Expansion The Habit of 1% Performers: How to Re-ignite Your Prey Drive and GO PRO Every Single Day Throughout Flip the Switch, Coach Burt explains how to analyze and explore the primary drivers: fear, competition, exposure, environment, inspiration from others, and yes—even embarrassment. Whether you're flipping the switch to win a championship or win new business, knowing how to find external stimuli that activates that thing inside of you is what will allow you to achieve your highest goals—naturally.

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