An ethnography of advertising in postmillennial South Korea, Flower of Capitalism: South Korean Advertising at a Crossroads details contests over advertising freedoms and obligations among divergent vested interests while positing far-reaching questions about the social contract that governs advertising in late-capitalist societies. The term “flower of capitalism” is a clichéd metaphor for advertising in South Korea, bringing resolutely positive connotations, which downplay the commercial purposes of advertising and give prominence to its potential for public service. Historically, South Korean advertising was tasked to promote virtue with its messages, while allocation of advertising expenditures among the mass media was monitored and regulated to curb advertisers’ influence in the name of public interest. Though this ideal was often sacrificed to situational considerations, South Korean advertising had been remarkably accountable to public scrutiny and popular demands. This beneficent role of advertising, however, came under attack as a neoliberal hegemony consolidated in South Korea in the twenty-first century. Flower of Capitalism examines the clash of advertising's old obligations and new freedoms, as it was navigated by advertising practitioners, censors, audiences, and activists. It weaves together a rich multi-sited ethnography—at an advertising agency and at an advertising censorship board—with an in-depth exploration of advertising-related controversies—from provocative advertising campaigns to advertising boycotts. Advertising emerges as a contested social institution whose connections to business, mass media, and government are continuously tested and revised. Olga Fedorenko challenges the mainstream notions of advertising, which universalize the ways it developed in Transatlantic countries, and offers a glimpse of what advertising could look like if its public effects were taken as seriously as its marketing goals. A critical and innovative intervention into the studies of advertising, Flower of Capitalism breaks new ground in current debates on the intersection of media, culture, and politics.

Soon after its launch, Ant succeeded in taking the Java world by storm, becoming the most widely used tool for building applications in Java environments. Like most popular technologies, Ant quickly went through a series of early revision cycles. With each new version, more functionality was added, and more complexity was introduced. Ant evolved from a simple-to-learn build tool into a full-fledged testing and deployment environment.Ant: The Definitive Guide has been reworked, revised and expanded upon to reflect this evolution. It documents the new ways that Ant is being applied, as well as the array of optional tasks that Ant supports. In fact, this new second edition covers everything about this extraordinary build management tool from downloading and installing, to using Ant to test code. Here are just of a few of the features you'll find detailed in this comprehensive, must-have guide: Developing conditional builds, and handling error conditions Automatically retrieving source code from version control systems Using Ant with XML files Using Ant with JavaServer Pages to build Web applications Using Ant with Enterprise JavaBeans to build enterprise applications Far exceeding its predecessor in terms of information and detail, Ant: The Definitive Guide, 2nd Edition is a must-have for Java developers unfamiliar with the latest advancements in Ant technology. With this book at your side, you'll soon be up to speed on the premiere tool for cross-platform development.Author Steve Holzner is an award-winning author who s been writing about Java topics since the language first appeared; his books have sold more than 1.5 million copies worldwide.

The Oxford Handbook of International Legal Theory provides an accessible and authoritative guide to the major thinkers, concepts, approaches, and debates that have shaped contemporary international legal theory. The Handbook features 48 original essays by leading international scholars from a wide range of traditions, nationalities, and perspectives, reflecting the richness and diversity of this dynamic field. The collection explores key questions and debates in international legal theory, offers new intellectual histories for the discipline, and provides fresh interpretations of significant historical figures, texts, and theoretical approaches. It provides a much-needed map of the field of international legal theory, and a guide to the main themes and debates that have driven theoretical work in international law. The Handbook will be an indispensable reference work for students, scholars, and practitioners seeking to gain an overview of current theoretical debates about the nature, function, foundations, and future role of international law.

Over three thousand drawings illustrate the ornamented styles that have been produced throughout the world since prehistoric times

Keeping in pace with the changing accounting practices, this revised edition of Advanced Accounts - Volume II provides a contemporary and comprehensive presentation of accounting concepts and applications.

This book considers twentieth and twenty-first century literary and cultural formations of the postcolonial city and the constitution of new subjects within it. Varma offers a reading of both historical and contemporary debates on urbanism through the filter of postcolonial fictions and the cultural fields surrounding and containing them. In particular, she presents a representational history of London, Nairobi and Bombay in the twentieth and twenty-first centuries and engages three key theoretical frameworks—the city within postcolonial theory and culture (its troubled salience in the construction of postcolonial public spheres and identities, from local, rural, ethnic/"tribal", and regional to "national", cosmopolitan and transnational subjects and spaces); postcolonial fictions as constituting a new world literary space and as a site of the articulation of contending narratives of urban space, global culture and postcolonial development; and postcolonial feminist citizenship as a universal political project challenging current neo-liberal and post neo-liberal contractions and eviscerations of public spaces and rights.

The nineteenth edition of this authoritative text continues the legacy of its earlier editions and provides a comprehensive coverage of many advanced accounting topics. Detailed fundamentals provide a natural grounding and help in gaining accounting skills and knowledge. The book is aimed at CA/CS and other professional courses such as CPT, PCC, ICWA and others. The book could be used to great advantage by students of B.Com (Hons.) and accounting professionals.

"This is quintessential MacCannell. It is quirky, brilliant, profound, and thought provoking. There are new insights on almost every page. A great read." —Edward Bruner, author of Culture on Tour: Ethnographies of Travel "This is an extraordinary, engaging, and provocative work by one of the distinctive leaders in what has become a lively intellectual field. It also speaks to much broader questions about culture, economy, social life, and experience than the touristic – this is powerful social theory in transit." —Don Brenneis, co-editor of Law and Empire in the Pacific “The Ethics of Sightseeing is vintage MacCannell. It draws together topics—some of which have already appeared as separate papers—in an analytical whole in the same way he did in his original 1976 book The Tourist. And like The Tourist, this book is full of brilliant insights drawn from personal experiences, anecdotes, and a wide knowledge of the humanistic and social science literature. It is eye-opening and pushes the boundaries of knowledge and disciplines. It will go well beyond academic and classroom audiences in providing a new twist to cultural studies interpretations of modern society.” —Nelson Graburn, co-editor of Multiculturalism in the New Japan