This book provides a wide-ranging theoretical and empirical overview of the disparate achievements and shortcomings of global communication. This exceptionally ambitious and systematic project takes a critical perspective on the globalization of communication. Uniquely, it sets media globalization alongside a plethora of other globalized forms of communication, ranging from the individual to groups, civil society groupings, commercial enterprises and political formations. The result is a sophisticated and impressive overview of globalized communication across various facets, assessing the phenomena for the extent to which they live up to the much-hyped claims of globalization’s potential to create a globally interdependent society. The setbacks of globalization, such as right-wing populism and religious fundamentalism, can only be understood if the shortcomings of global communication are taken more seriously. Covering all types of cross-border global communication in media, political and economic systems, civil societies, social media and lifeworlds of the individual, this unique book is invaluable for students and researchers in media, communication, globalization and related areas.

New technologies have opened up fresh possibilities for public diplomacy, but this has not erased the importance of history. On the contrary, the lessons of the past seem more relevant than ever, in an age in which communications play an unprecedented role. Whether communications are electronic or hand-delivered, the foundations remain as valid today as they ever have been. Blending history with insights from international relations, communication studies, psychology, and contemporary practice, Cull explores the five core areas of public diplomacy: listening, advocacy, cultural diplomacy, exchanges, and international broadcasting. He unpacks the approaches which have dominated in recent years – nation-branding and partnership – and sets out the foundations for successful global public engagement. Rich with case studies and examples drawn from ancient times through to our own digital age, the book shows the true capabilities and limits of emerging platforms and technologies, as well as drawing on lessons from the past which can empower us and help us to shape the future. This comprehensive and accessible introduction is essential reading for students, scholars, and practitioners, as well as anyone interested in understanding or mobilizing global public opinion.

This volume interrogates what "global" means in the context of "communication," and who benefits from global communication practices and industries. Emerging scholars contribute their unique perspectives in communication scholarship, charting innovative directions for research that connects empirical evidence with pressing questions of social significance. This critical reflection leads to considering problems that result from the way global communication becomes mobilized, in the practice of journalism and development as well as the ICT industry. Global Communication defines the term "globalization," through understanding the cultural geography of global, regional, national, and local media. Critical evaluations of media production, distribution, and consumption practices, within cultural contexts, offer insights into how people "mediate" the global. Chapters draw attention to communications in Latin America, the Arab World, and South Asia, complicating territorial boundaries and exploring how local audience and industry practices work within global as well as local configurations.

The Global Foundations of Public Relations: Humanism, China and the West explores the growing humanistic turn in public relations processes and proposes that this has compelling parallels in the roots of Chinese philosophies. As the leader of growth and power across the Pacific Rim, public relations in China is not developing in isolation from the West, but via mutual accommodations and culturally complex interactions. By collecting cases and reflections on PR practices from both Chinese and Western scholars, the chapters propose that Chinese philosophies are playing a role in the development of modern Chinese PR practices, and – focusing less on the obvious differences and contracts – seek to highlight their spiritual, philosophical and political confluences. The conclusions drawn enhance and advance our understanding of public relations globally. This innovative work is of interest to educators and researchers in the fields of public relations, strategic communications, and public diplomacy.

Discusses the players, theories, and trends that affect how the world communicates and gets their information This book is a definitive text on multinational communication and media conglomerates, exploring how global media influences both audiences and policy makers around the world. Comprehensively updated to reflect the many fast moving developments associated with this dynamic field, this new edition investigates who and where certain cultural products are coming from and why, and addresses issues and concerns about their impact all over the world. Global Communication: Theories, Stakeholders, and Trends, 5th Edition has been thoroughly updated with new content, trends, and conclusions, all based on the latest data. The book examines broadcasting, mass media, and news services ranging from MSNBC, MTV, and CNN to television sitcoms and Hollywood export markets. It investigates the roles of the major players, such as News Corp, Sony, the BBC, Disney, Bertelsmann, Viacom, and Time Warner, and probes the role of advertising and the Internet and their ability to transcend national boundaries and beliefs. New chapters look at the growing importance and significance of other major regions such as the media in the Middle East, Europe, and Asia. • Outlines the major institutions, individuals, corporations, technologies, and issues that are altering the international information, telecommunication, and broadcasting order • Focuses on a broad range of issues, including social media and new services like Netflix, as well as Arab and Asian media • Includes major updates on discussion of the Internet to incorporate global events over the last few years (such as Russian use thereof, Facebook, Google) • Looks at how streaming services such as Netflix, Amazon, Spotify, and more have emerged as dominant players in world entertainment • Offers an updated instructor’s website with an instructor’s manual, test banks, and student activities Global Communication: Theories, Stakeholders, and Trends, 5th Edition is intended as an upper-level, undergraduate text for students in courses on International/Global Communication, Global Media/Journalism, and Media Systems in Journalism, Communications, or Media Studies Departments.

The second edition of this major textbook in global communication has been fully revised to bring it up to date with advances in this dynamic field. From media coverage of the Afghanistan and Iraq wars and Arabic media systems, to digital cameras and the birth of the iPod, this book offers students a comprehensive understanding of the complex international communication scene, and of the implications of rapid changes to the worldwide media landscape that continue on a daily basis. An accessible textbook which discusses the major trends, stakeholders, global activities and worldwide influences.

Drawing upon theories from visual studies, critical visual culture studies, and cognitive psychology, and with a special focus on gender and ethnicity, this book gives students a theoretical foundation for future work as visual communicators. The book takes a closer look at the interwoven character of perception and reception that is present in everyday visual encounters. Chapters present a wide variety of visual examples from art history, digital media, and the images we encounter and use in our daily lives. With the tools to understand how images and text make meaning, students are thus prepared to better communicate through visual media. This book serves as a main or supplementary text for visual communication or visual culture courses.

This volume shows how international communication has been shaped by the structure of international political power and how these means of global communication have in turn been strategic for the exercise of international political power. Topics covered include global news flows, the international trade in cultural products, and governmental propoganda activities.

Filling in a key chapter in communications history, Dwayne R. Winseck and Robert M. Pike offer an in-depth examination of the rise of the “global media” between 1860 and 1930. They analyze the connections between the development of a global communication infrastructure, the creation of national telegraph and wireless systems, and news agencies and the content they provided. Conventional histories suggest that the growth of global communications correlated with imperial expansion: an increasing number of cables were laid as colonial powers competed for control of resources. Winseck and Pike argue that the role of the imperial contest, while significant, has been exaggerated. They emphasize how much of the global media system was in place before the high tide of imperialism in the early twentieth century, and they point to other factors that drove the proliferation of global media links, including economic booms and busts, initial steps toward multilateralism and international law, and the formation of corporate cartels. Drawing on extensive research in corporate and government archives, Winseck and Pike illuminate the actions of companies and cartels during the late nineteenth century and early twentieth, in many different parts of the globe, including Africa, Asia, and Central and South America as well as Europe and North America. The complex history they relate shows how cable companies exploited or transcended national policies in the creation of the global cable network, how private corporations and government agencies interacted, and how individual reformers fought to eliminate cartels and harmonize the regulation of world communications. In Communication and Empire, the multinational conglomerates, regulations, and the politics of imperialism and anti-imperialism as well as the cries for reform of the late nineteenth century and early twentieth emerge as the obvious forerunners of today’s global media.

International communication plays multifaceted role in the social, political, economic and cultural constellations of power. Research abounds in this dynamic field ranging from areas like international informational and cultural flows and the geopolitics of information to communication and development and the role of media and propaganda in conflict and international military interventions. This four-volume set brings together classic publications with less-accessible articles to trace the foundations and development of international communication as a field of inquiry. It reflects the growing internationalization of the field - with clearly defined volumes covering key aspects of international communication – from historical literature to regional perspectives and cultural and political writings on communication from across the globe.