Gold Medal Winner of the Benjamin Franklin Award in Business & Economics In an era of economic uncertainty, layoffs, and hiring freezes, creating and promoting a top-flight personal brand that stands out in the crowd is more important than ever. In Fresh Passion: Get a Brand Or Die A Generic, Michael D. Brown shows you how to employ the Fresh Passion methodology to build a personal brand that will maximize your potential and help you to achieve success beyond your dreams in whatever field you choose. Whether you are an executive, an entrepreneur, a tradesperson, an educator, a student, or a member of any other vocation, Fresh Passion is the pathway to outperform and outshine your peers and competitors and obtain the professional and personal rewards you deserve. Brown outlines the Fresh Passion method in easy-to-follow detail, with plenty of interactive worksheets and quizzes to keep you engaged in the process and on the right track. You will discover how to create an entire experience you can present to employers, bosses, clients, and co-workers that will leave them begging for your services and expertise. With Fresh Passion, you can avoid the pitfalls of a generic career and instead obtain the benefits that come from being a branded entity. Inject some Fresh Passion into your life and your career today! It’s never too soon to prevent a generic death and never too late to create a winning brand that will guarantee you long-term personal and professional success that does not waver?even when the economy starts to shake.

In an era of economic uncertainty, layoffs, high unemployment and underemployment, and hiring freezes, creating and promoting a top-flight personal brand that stands out in the crowd is more important than ever. Furthermore, no matter what level position you are seeking, companies want to hire, invest in and promote proven branded leaders – people who exude confidence and authority through their mastery of important branded skills that delivers world-class results individually and through and with people. In this case study of Michael D. Brown’s two years spent showing leaders of a Fortune 5 oil and gas company how to become distinct branded leaders instead of extinct generics, Michael D. Brown shows you how to employ his unique and proven Fresh PASSION methodology to build a personal brand that will maximize your potential and help you to achieve success beyond your dreams in whatever field you choose. Fresh PASSION is the pathway to outperform and outshine your peers and competitors and obtain the professional and personal rewards you deserve, in a manner that will encourage people to follow your lead with passion, conviction and determination without being asked (or begged). Brown outlines both the Fresh PASSION method and how he applied it in this particular situation with easy-to-follow detail, personal assessments and an interactive action guide that will lead to you developing, enhancing and positioning your personal brand for exponential personal, professional and economic success. ​You will discover how longtime employees left behind their “generic” ways of thinking and conducting business to create an entire experience they could present to employers, bosses, clients, and co-workers that left them begging for their services and produced double-digit top- and bottom-line results for the company and their clients. This process positioned them as sought-after brands in the organization and lead to them earning record financial compensation, consistent recognition and promotions. With Fresh PASSION, they avoided the pitfalls of a generic career and instead obtained the benefits and leadership credentials that come from being a branded entity.

ENDORSEMENT Dear Reader, If you are hungering and thirsting for more depth of love and more reasons to rejoice in your relationship with Almighty God, this is a book for you. For many years, Igho Yegbeburu has lived with one desire: to see the glory of God revealed on earth. He is a born-again, Spirit-filled, and Spirit-anointed child of God who seeks to be a man after God's own heart. In this book you will be able to eat the fruit of his walk with the Lord and taste of the Lord's gracious and powerful work in his life. I want to warn you: this is not a book to be read at one sitting. Before you read, prepare your heart with prayer. Prepare to give thanks; prepare to rejoice; prepare to repent; prepare to cry out for God to move in your heart and life in a new and more powerful way. I did and I was blessed. You will be too! Rev. (Dr.) Paul O. Davidson Oneida, Kentucky USA P.S. Plan to read this book more than just once. I do, and I also plan to get many copies to give away. ABOUT THE AUTHOR Igho Lewis Yegbeburu is a seminary graduate with a bachelor's degree. After his training, he served as associate pastor leading church music, discipleship, prayer, and counseling ministries. In 2005 he obeyed God's leading to resign from this position to dedicate his life to promoting a deeper understanding of true and passionate worship. He is the president of The Glorious Fountain Ministries, an interdenominational ministry committed to promoting worship through music since 1994. His life and ministry are blessed with the grace and presence of God. Igho and his wife, Toyin, are blessed with three adorable children: David, Sharon, and Bliss.