In the early 1960s, computers haunted the American popular imagination. Bleak tools of the cold war, they embodied the rigid organization and mechanical conformity that made the military-industrial complex possible. But by the 1990s—and the dawn of the Internet—computers started to represent a very different kind of world: a collaborative and digital utopia modeled on the communal ideals of the hippies who so vehemently rebelled against the cold war establishment in the first place. From Counterculture to Cyberculture is the first book to explore this extraordinary and ironic transformation. Fred Turner here traces the previously untold story of a highly influential group of San Francisco Bay–area entrepreneurs: Stewart Brand and the Whole Earth network. Between 1968 and 1998, via such familiar venues as the National Book Award–winning Whole Earth Catalog, the computer conferencing system known as WELL, and, ultimately, the launch of the wildly successful Wired magazine, Brand and his colleagues brokered a long-running collaboration between San Francisco flower power and the emerging technological hub of Silicon Valley. Thanks to their vision, counterculturalists and technologists alike joined together to reimagine computers as tools for personal liberation, the building of virtual and decidedly alternative communities, and the exploration of bold new social frontiers. Shedding new light on how our networked culture came to be, this fascinating book reminds us that the distance between the Grateful Dead and Google, between Ken Kesey and the computer itself, is not as great as we might think.

“An intriguing odyssey” though the history of the self and the rise of narcissism (The New York Times). Self-absorption, perfectionism, personal branding—it wasn’t always like this, but it’s always been a part of us. Why is the urge to look at ourselves so powerful? Is there any way to break its spell—especially since it doesn’t necessarily make us better or happier people? Full of unexpected connections among history, psychology, economics, neuroscience, and more, Selfie is a “terrific” book that makes sense of who we have become (NPR’s On Point). Award-winning journalist Will Storr takes us from ancient Greece, through the Christian Middle Ages, to the self-esteem evangelists of 1980s California, the rise of the “selfie generation,” and the era of hyper-individualism in which we live now, telling the epic tale of the person we all know so intimately—because it’s us. “It’s easy to look at Instagram and selfie-sticks and shake our heads at millennial narcissism. But Will Storr takes a longer view. He ignores the easy targets and instead tells the amazing 2,500-year story of how we’ve come to think about our selves. A top-notch journalist, historian, essayist, and sleuth, Storr has written an essential book for understanding, and coping with, the 21st century.” —Nathan Hill, New York Times-bestselling author of The Nix “This fascinating psychological and social history . . . reveals how biology and culture conspire to keep us striving for perfection, and the devastating toll that can take.”—The Washington Post “Ably synthesizes centuries of attitudes and beliefs about selfhood, from Aristotle, John Calvin, and Freud to Sartre, Ayn Rand, and Steve Jobs.” —USA Today “Eminently suitable for readers of both Yuval Noah Harari and Daniel Kahneman, Selfie also has shades of Jon Ronson in its subversive humor and investigative spirit.” —Bookseller “Storr is an electrifying analyst of Internet culture.” —Financial Times “Continually delivers rich insights . . . captivating.” —Kirkus Reviews

How 4chan and 8chan fuel white nationalism, inspire violence, and infect politics. The internet has transformed the ways we think and act, and by consequence, our politics. The most impactful recent political movements on the far left and right started with massive online collectives of teenagers. Strangely, both movements began on the same website: an anime imageboard called 4chan.org. It Came from Something Awful is the fascinating and bizarre story of sites like 4chan and 8chan and their profound effect on youth counterculture. Dale Beran has observed the anonymous messageboard community's shifting activities and interests since the beginning. Sites like 4chan and 8chan are microcosms of the internet itself—simultaneously at the vanguard of contemporary culture, politics, comedy and language, and a new low for all of the above. They were the original meme machines, mostly frequented by socially awkward and disenfranchised young men in search of a place to be alone together. During the recession of the late 2000’s, the memes became political. 4chan was the online hub of a leftist hacker collective known as Anonymous and a prominent supporter of the Occupy Wall Street movement. But within a few short years, the site’s ideology spun on its axis; it became the birthplace and breeding ground of the alt-right. In It Came from Something Awful, Beran uses his insider’s knowledge and natural storytelling ability to chronicle 4chan's strange journey from creating rage-comics to inciting riots to—according to some—memeing Donald Trump into the White House.

Made in Brooklyn provides a belated critique of the Maker Movement: from its origins in the nineteenth century to its impact on labor and its entanglement in the neoliberal economic model of the tech industry. This critique is rooted in a case study of one neighborhood in Brooklyn, where artists occupy former factory buildings as makers. Although the Maker Movement promises to revitalize the city and its dying industrial infrastructure by remaking these areas as centers of small-scale production, it often falls short of its utopian ideals. Through her analysis of the Maker Movement, the author addresses broader questions around the nature of artistic work after the internet, as well as what the term ‘hipster’ means in the context of youth culture, gentrification, labor, and the influence of the internet. Part history, part ethnography, this book is an attempt to provide a unified analysis of how the tech industry has infiltrated artistic practice and urban space.

"Dazzling.” —Financial Times As lives offline and online merge even more, it is easy to forget how we got here. Rise of the Machines reclaims the spectacular story of cybernetics, one of the twentieth century’s pivotal ideas. Springing from the mind of mathematician Norbert Wiener amid the devastation of World War II, the cybernetic vision underpinned a host of seductive myths about the future of machines. Cybernetics triggered blissful cults and military gizmos, the Whole Earth Catalog and the air force’s foray into virtual space, as well as crypto-anarchists fighting for internet freedom. In Rise of the Machines, Thomas Rid draws on unpublished sources—including interviews with hippies, anarchists, sleuths, and spies—to offer an unparalleled perspective into our anxious embrace of technology.

This fascinating cultural history of the personal computer explains how user-friendly design allows tech companies to build systems that we cannot understand. Modern personal computers are easy to use, and their welcoming, user-friendly interfaces encourage us to see them as designed for our individual benefit. Rarely, however, do these interfaces invite us to consider how our individual uses support the broader political and economic strategies of their designers. In Transparent Designs, Michael L. Black revisits early debates from hobbyist newsletters, computing magazines, user manuals, and advertisements about how personal computers could be seen as usable and useful by the average person. Black examines how early personal computers from the Tandy TRS-80 and Commodore PET to the IBM PC and Apple Macintosh were marketed to an American public that was high on the bold promises of the computing revolution but also skeptical about their ability to participate in it. Through this careful archival study, he shows how many of the foundational principles of usability theory were shaped through disagreements over the languages and business strategies developed in response to this skepticism. In short, this book asks us to consider the consequences of a computational culture that is based on the assumption that the average person does not need to know anything about the internal operations of the computers we've come to depend on for everything. Expanding our definition of usability, Transparent Designs examines how popular and technical rhetoric shapes user expectations about what counts as usable and useful as much as or even more so than hardware and software interfaces. Offering a fresh look at the first decade of personal computing, Black highlights how the concept of usability has been leveraged historically to smooth over conflicts between the rhetoric of computing and its material experience. Readers interested in vintage computing, the history of technology, digital rhetoric, or American culture will be fascinated in this book.

This book brings fantasy storytelling to a whole new level by providing an in-depth insight into the tools used for virtual reality, augmented reality, 360 cinema and motion capture in order to repurpose them to create a virtual studio for filmmaking. Gone are the long days and months of post before seeing your final product. Composites and CG characters can now be shot together as fast as a live-action show. Using off-the-shelf software and tools, authors Mark Sawicki and Juniko Moody document the set-up and production pipelines of the modern virtual/mocap studio. They reveal the procedures and secrets for making movies in virtual sets. The high-end technology that enabled the creation of films such as The Lord of the Rings, Avatar and The Jungle Book is now accessible for smaller, independent production companies. Do you want your actors to perform inside of an Unreal® Game Engine set and interact with the environment? Do you want to be able to put your live-action camera on a jib or dolly and move effortlessly through both a live-action and virtual space together? Do you want live performers interacting with giants, elves and other creatures manipulated by motion capture in real time? This book discusses all of these scenarios and more, showing readers how to create high-quality virtual content using alternative, cost-effective technology. Tutorials, case studies, and project breakdowns provide essential tips on how to avoid and overcome common pitfalls, making this book an indispensable guide for both beginners to create virtual backlot content and more advanced VFX users wanting to adopt best practices when planning and directing virtual productions with RealityTM software and performance capture equipment such as Qualysis.

Groovy Science paints a decidedly different picture of the sixties counterculture by uncovering an unabashed embrace of certain kinds of science and technology. While many rejected science and technology that struck them as hulking, depersonalized, or militarized, theirs was a rejection of Cold War-era missiles and mainframes, not science and technology per se. We see in these pages the long-running annual workshops on quantum physics at the Esalen Institute in Big Sur, California; aerospace engineers turning their knowledge of high-tech materials to the short board revolution in surfing; Timothy Leary s championing of space colonization as the ultimate high; and midwives redirecting their medical knowledge to launch a home-birth movement. Groovy Science gathers intriguing examples like these from across the physical, biological, and social sciences and charts commonalities across these many domains, highlighting shared trends and themes during one of the most colorful periods of recent American history. The result reveals a much more diverse picture of how Americans sought and found alternative forms of science that resonated with their social and political goals."

Thinking Jewish Culture in America argues that Jewish thought extends our awareness and deepens the complexity of American Jewish culture. This volume stretches the disciplinary boundaries of Jewish thought so that it can productively engage expanding arenas of culture by drawing Jewish thought into the orbit of cultural studies. The eleven contributors to Thinking Jewish Cultures, together with Chancellor Arnold Eisen’s postscript, position Jewish thought within the dynamics and possibilities of contemporary Jewish culture. These diverse essays in Jewish thought re-imagine cultural space as a public and sometimes contested performance of Jewish identity, and they each seek to re-enliven that space with reflective accounts of cultural meaning. How do Jews imagine themselves as embodied actors in America? Do cultural obligations limit or expand notions of the self? How should we imagine Jewish thought as a cultural performance? What notions of peoplehood might sustain a vibrant Jewish collectivity in a globalized economy? How do programs in Jewish studies work within the academy? These and other questions engage both Jewish thought and culture, opening space for theoretical works to broaden the range of cultural studies, and to deepen our understanding of Jewish cultural dynamics. Thinking Jewish Culture is a work about Jewish cultural identity reflected through literature, visual arts, philosophy, and theology. But it is more than a mere reflection of cultural patterns and choices: the argument pursued throughout Thinking Jewish Culture is that reflective sources help produce the very cultural meanings and performances they purport to analyze.