Linear Programming -Formulation || Linear Programming - Graphical Method || Linear Programming -Simplex Method || Assignment Problems || Transportation Problems || Critical Path Method - Drawing Network || Pert || Crashing, Resource Allocation And Smoothing || Simulation || Learning Curve Theory || Appendix || Important Theoretical Questions ||

Jit S Chandan Is A Professor Of Management In The Department Of Business Administration At Medgar Evers College, City University Of New York. He Previously Taught At New York Institute Of Technology And At Baruch College, City University Of New York In The Areas Of Management, Organizational Behaviour And Quantitative Methods. He Has Been Teaching At The College Level For The Last 37 Years. Dr Chandan Holds A Doctorate From Delhi University, Faculty Of Management, And Has Authored Many Textbooks And Published Many Articles In Professional Journals. Some Of His Books Published By Vikas Include Fundamentals Of Modern Management , Management: Theory And Practice , Business Statistics , Essentials Of Linear Programming , Statistics For Business And Economics , And Management: Concepts And Strategies .

Introduction To Marketing 1 – 42 2. Emerging Issues In Marketing 43 – 66 3. Marketing Environment And Demand Forecasting 67 – 81 4. Consumer Behavior And Market Segmentation 82 – 119 5. Product Decisions 120 – 152 5.1. Product-Related Strategies 153 – 174 6. Pricing Decisions 175 – 189 7. Market Promotion Mix 190 – 198 7.1. Advertising 199 – 235 7.2. Personal Selling And Sales Force Management 236 – 262 7.3. Sales Promotion 263 – 268 7.4. Publicity And Public Relations 269 – 283 8. Physical Distribution And Channel Of Distribution 284 – 305 9. Marketing Information System And Marketing Research 306 – 341 10. Rural Marketing 342 – 357 11. Marketing Of Services 358 – 264 12. Elements Of Retailing 365 – 387 13. International Marketing 388 – 399 14. Marketing Control 400 – 413 15. Analysing Competition 414 – 430 16. Case Study – Marketing Cases And Analysis 431 – 448 17. Project Report In Marketing – Practical Study 449 – 469 Bibliography

As markets become more dynamic and competitive, companies must reconsider how they view inventory and make changes to their production and inventory systems. They must begin to think outside the classical box and develop a new paradigm of inventory management. Exploring the trend away from classical models based on economic order quantities to depe

The Sixth Revised Edition of “Business Law” as per CBCS syllabus of Andhra Pradesh, Telangana, Osmania Universities for B.Com (Hons), B.Com (General) Semester IV, presents the basic principles of Business Law in a way that makes the subject easily intelligible even to a non-specialist. The book has eight units. The chapter on Intellectual Property Rights discusses (i) The Trade Marks Act, 1999; (ii) The Patents Act, 1970; (iii) The Copyright Act, 1957; (iv) The Trade secrets and (v) Geographical Indications. A new chapter on “The Environment Protection Act, 1986”. The book has 323 Objective Type Questions; 174 Test Questions; and 253 Practical Problem and solutions. The book “Business Law” as per CBCS syllabus of Andhra Pradesh, Telangana, Osmania Universities for B.Com (Hons), B.Com (General) Semester IV is equipped with 457 Examples, 126 Illustrative Cases and 69 Case Study.

The 14th Revised Edition of the book "Corporate Accounting" includes the provision of the Companies Act, 2013, SEBI rules and regulations and Accounting Standards, wherever applicable. The whole book has been updated and corrections made wherever required. Theory and accounting treatment has been revised as per Accounting Standards – 4 (Revised) and Companies (Amendment) Act, 2019. Each aspect of a chapter has been discussed in detail in order to meet the requirements of the syllabus prescribed by different universities and professional institutes. Salient Features of the Book The following features are worth nothing in the present text: • The illustrations and assignment material has been made to conform to the requirements of Schedule III of the Companies Act, 2013. The relevant problems/ solutions has also been revised. • The revised revision of Paragraph 14 of Accounting Standards — 4 concerning Financial Statements regarding Proposed final dividend has been incorporated at relevant pages and the illustrations amended accordingly. • The relevant provisions of Ind AS — 7: Statements of Cash Flows dealing with Bank Overdraft and Proposed Dividend have also been taken care of in this book. • In the chapter of Redemption of Debentures, the treatment of interest on Debenture Redemption Funds Investments or Profit (or Loss) on the sale of DRFI have been also summerised in the chapter. • All chapters have been revised and udapted. Problem of each chapter have been suitably graded and edited to include questions of topical interest. We are confident that the book in its revised form will be more useful for B.Com (Pass and Hons.), M.Com, M.B.A., C.A., I.P.C.E, C.A.(Final), I.C.M.A. (Stage II) and Company Secretaries (Executive Programme) Examinations.

The following topics have been added in this new edition : 1. Models of Business Conduct 2. Green Index 3. Impact of Climate Change 4. Black Economy 5. Biodiversity 6. Objective Type Questions The book is meant for MBA, M.Com, PGDBM, BBA, B.Com. Courses institutes and universities. Some of the Distinctive Features of the book are as follows: 1. Lucid, simple and conversational language. 2. Latest policy guidelines and government regulations. 3. Full coverage of the latest prescribed syllabi 4. Summary at the end of every chapter for quick revision. 5. Tables and diagrams to illustrate the text. 6. Chapter outline at the beginning of every chapter to provide overview of the chapter contents. 7. Test questions on the pattern of examination question papers.

This Book lays particulars emphasis on managerial uses of cost information. Although written mainly from the point of view of students taking up the university examinations to qualify themselves for a degree in commerce, the book will be highly useful to those interested in the various professional examinations, too. The practicing business manager will find the book to be very useful guide in his attempt at making efficient and economical use of the relatively scarce resources.

The book is divided into three parts comprised of overall 35 chapters. Part one contains Grammar, part two – Aids to Vocabulary, and part three – Writing Skills. • The section dealing with Grammar is in double color. The points given in pink color suggest importance or emphasis, so they need attention and will help you to understand quickly and easily. These points are further highlighted with arrows. • Text printed on-screen suggests points likely to misunderstand. Sometimes they explain subtle distinctions between two apparently similar points. • Grammar items are discussed very systematically – one at a time. Plentiful illustrations are followed by carefully designed exercises. • There is an exhaustive section dealing exclusively with Multiple choice questions covering all the areas of Grammar as well as Vocabulary. It will help to get familiar with the latest evaluation pattern. • The chapter on vocabulary is adequate and it has been kept within manageable proportions. • The chapter on Precis writing under the section Writing Skills contains a large number of solved examples, which fully explain how to analyze a passage, how to prepare a rough draft and then turn out a good readable and adequate final precis. They are followed by passages provided with aids to vocabulary and detailed outlines. The passages selected for precis writing cover a wide range of interests and have been carefully graded. • There is a comprehensive section on letter writing covering personal, business, and official correspondence. While it explains the requisites of the good letter—its style, layout – it also provides a number of model letters for quick guidance

The present book aims to meet in full measure the requirement of B.Com students opting for Financial Accounting as a textbook. The objective of the textbook is a basic treatment of the main principles of Financial Accounting. The standard set for the book is complete clarity for beginners and such simplicity of exposition to make the text practically the best one. It is for this purpose that a maximum range of examples and illustrations (about 320) form the part of the textbook. Salient Features: 1. Most comprehensive coverage of subject matter. All topics under the syllabus have been explained in detail. 2. Most authentic and elaborate presentation of subject matter in simple and lucid style with a very large numbers of examples and illustrations (about 320). 3. At the beginning of each chapter an outline of chapter is given. Important Aspects of the chapters are given at the end of the chapter. 4. In each chapter Objective and Multiple Choice Questions are given in large number. At the end of each chapter, Assignments containing theoretical and numerical questions are also given for practice and revision. 5. The book also contains GST Accounting as an Appendix of Chapter 2. 6. The book covers latest changes and amendments in the law. It is based on Accounting Standard (AS) and Indian Accounting Standard (Ind. AS).