This directory tells how to access and retrieve more than 5,000 Interact databases -- approximately 1, O00 new databases have been added for this 5th edition. Five comprehensive indexes -- master, subject, host/provider, white pages and alternate format -- provide quick access to the desired database.

This directory tells how to access and retrieve more than 5,000 Interact databases -- approximately 1, O00 new databases have been added for this 5th edition. Five comprehensive indexes -- master, subject, host/provider, white pages and alternate format -- provide quick access to the desired database.

Understanding and navigating online databases is an essential skill for today's librarians, but staying current in this changing landscape can be a challenge. The fifth edition of this vital book ensures that you meet that challenge. Today's librarians not only need to know about existing databases and how to perform searches within them but must also be able to teach search capabilities and strategies to library users. This practical guide introduces librarians to a broad spectrum of the fee-based and freely-available databases that are available, some of which are new to this edition, and explains their underlying information structures as well as updates to some standard databases. In addition, it covers search strategies, provides criteria for evaluating databases, and discusses how to teach others about databases. As in the previous edition, this book takes a "real world approach," covering everything from basic and advanced search tools to online subject databases. Each chapter includes a thorough discussion, recap, concrete examples, exercises, and points to consider, making this an ideal text for courses in database searching as well as a trustworthy professional resource.

Gale Researcher Guide for: Studying Families is selected from Gale's academic platform Gale Researcher. These study guides provide peer-reviewed articles that allow students early success in finding scholarly materials and to gain the confidence and vocabulary needed to pursue deeper research.

Required reading for students, scholars, information-seeking professionals, and laypersons."--BOOK JACKET.

Published in 1992, like the first, this second edition is not intended as introductory textbook command-driven, Boolean searching. It is targeted at online searchers who already have some knowledge of command languages and may be proficient searchers on databases in one or two subject areas, but when required to venture into new and less familiar territory still need guidance. It is also offered to end users who possess the subject expertise but lack of information retrieval know-how. The Manual is offered as a guide to database selection and a navigational aid through the twists and turns of the retrieval maze; at least some of the dead ends and backtracking may thereby be avoided. This volume, written by experts in their various fields, deals with the subject coverage and record structures of specific databases, offers comparisons between databases (context, indexing procedures, updating policies, etc.), discusses the choice between online and CD-ROM sources (and between hosts if online is selected), and illustrates strategies with numerous search extracts.

Strategies for grabbing-and holding-an audience's attention online The definitive resource for PR and marketing professionals, this sequel to Steve O'Keefe's best-selling classic Publicity on the Internet (0-471-16175-6) provides detailed, how-to instructions on planning, designing, implementing, troubleshooting, and measuring the results of online campaigns. Throughout the book, the author enlivens his coverage with inspiring and instructive vignettes and case studies of successful campaigns. Steve O'Keefe covers everything the reader will need to get up to speed on search engine optimization, newsletters, news rooms, e-mail marketing, e-mail merge software, syndication and affiliate programs, and building in-house publicity operations. Companion Web site features customizable Word and HTML templates, weekly live discussions groups, and valuable resource listings.