Making money from games in the twenty-first century Nicholas Lovell helps companies make money from games, understand emerging platforms (Apple's iOS, Google Android, browser-based, online) and navigate new business models. In this second volume of Nicholas's provocative and incisive analysis, you will learn: - How ngMoco, Jagex and Bigpoint built businesses worth hundreds of millions on the power of free - How in-app purchases can transform your business's revenues and profits - How a company with $100 million of venture backing went bust, and how to avoid their mistakes - What new online business models mean for hardware manufacturers, retail and traditional publishers If you want to ride the wave of online games, weather the transition to free and become a successful, profitable games business, you need to read this book.

Read this book for a biting analysis of the games'industry's most burning issues as it gets knocked from pillar to post by digital transition and the pressure of free content. Inside, you will find out: - Why there has never been a better time to be game developer - Which ten companies are doomed to failure - How video game tax credits are short-term gain for long-term pain - Why EMI's decision to enforce copyright over a parody of Empire, State of Mind was stupid All these questions and more are discussed with brutal frankness by Nicholas Lovell, author of the acclaimed GAMESbrief blog. This is Volume 1 of GAMESbrief Unplugged: an edited, curated collection of the best of GAMESbrief, covering copyright, politics, taxation, and opinions on everything from microtransactions to why games don't cause rickets.