Geely Drives Out The Rise Of The New Chinese Automaker In The Global Landscape

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Since 2008, while the global automotive manufacturing has been faltering, the Chinese auto industry has been swiftly transformed into the largest producer in the world. The growth of the Chinese automakers is a close reflection of China's powerful manufacturing economy, and Geely Auto is one such best example. This book closely examines the rise of Geely as a privately-owned automaker in China. From its humble beginning as a refrigerator component maker and motorcycle manufacturer in the late twentieth century, Geely has grown to become not only a top selling national brand in China, the largest auto market in the world, but also a significant player in the global automotive industry. The book studies Geely's successful acquisition of Volvo, within a long-term framework of asset-seeking foreign direct investment, and then further investigates its recent strategic initiatives with Daimler, London Taxi, PROTON and Lotus. The book reveals how the little-known carmaker is worth close examination, via its product development, organizational dynamics, corporate culture, brand development, talent and cross-cultural management strategies, as well as the entrepreneurship of its visionary founder Shufu Li. From catching up in technology to a leader in product, service and business model innovations, Geely has driven out as a new Chinese automaker on the world stage. Facing challenges in clean energy and Internet of Things, artificial intelligence, new user's experience towards smart and mobility solution, Geely will continue to play an increasingly important role in the globalization age of the twenty-first century.

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Genre : Business & Economics
Author : Hua Wang
Publisher : World Scientific
Release : 2021-07-13
File : 316 Pages
ISBN-13 : 9789811234446


Designated Drivers

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Offers insight into the Chinese economy through the lens of the auto industry, uses case studies to illustrate China's explosive growth over the last three decades, and explores the strengths and weaknesses of the Chinese economy.

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Genre : Business & Economics
Author : G. E. Anderson
Publisher : John Wiley & Sons
Release : 2012-06-19
File : 337 Pages
ISBN-13 : 9781118328859


China S Auto Evolution From Artillery To Automaker

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🌍🚗 "China's Auto Evolution: From Artillery to Automaker" by the ChatStick Team is a fascinating deep-dive into the dramatic transformation of China's automobile industry! 🚀🇨🇳 From humble beginnings in artillery manufacturing 🎯, China has journeyed through challenges and innovations to sit at the pinnacle of global automobile manufacturing 🏭🏆. This book delves into the heart of this evolution, uncovering the drivers behind China's industrial triumph! 📚🔍 Explore how China adapted to global trends, faced environmental challenges 🌱, survived a pandemic, and still managed to accelerate its growth 🌐💪. Get ready to witness a saga of determination, innovation, and strategic genius 🎉. Step into the future and explore what's in store for China's automobile industry! Autonomous vehicles? Renewable energy? It's all here! 🚘🔮 China's Auto Evolution: From Artillery to Automaker is more than a history book. It's a journey through time, technology, and sheer willpower 📖⌛🔧. Don't miss out on this enlightening journey! https://www.chatstickmarket.com/ https://www.chatvariety.com/

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Genre : History
Author : ChatStick Team
Publisher : ChatStick Team
Release : 2023-08-08
File : 100 Pages
ISBN-13 :