This study examines the ethical character of John Calvin and his Genevan colleagues' evangelizing of France. It reveals that Calvin's plans for proselytizing his homeland involved lying, deception, and obfuscation which were employed as a means of evading detection by the French authorities. Balserak considers important questions about the relationship between godliness and cunning, about Calvin's manufacturing of his image, and about the lengths to which he and his colleagues went to spread their gospel.