Agriculture forms the backbone of the Indian economy and despite; concerted towards industrialisation for about five decades agriculture still continues to occupy a place of pride. Being the largest industry in the country, agriculture is a source of livelihood for 67.8 per cent of the population in the country. In India, it is not only the main source of livelihood but also an art, tradition and the common way of life. It provides food, raw materials and employment opportunities to a very large portion of the population. Through exporting agricultural commodities, India earns valuable foreign exchange which can be used for importing capital, technical know-how etc.

Contributed articles presented at the IGU Regional Symposium on the Ganga Basin held in 1990 at the Dept. of Geography, University of Gorakhpur.

The Routledge Companion to Marketing History is the first collection of readings that surveys the broader field of marketing history, including the key activities and practices in the marketing process. With contributors from leading international scholars working in marketing history, this companion provides nine country-specific histories of marketing practice as well as a broad analysis of the field, including: the histories of advertising, retailing, channels of distribution, product design and branding, pricing strategies, and consumption behavior. While other collections have provided an overview of the history of marketing thought, this is the first of its kind to do so from the perspective of companies, industries, and even whole economies. The Routledge Companion to Marketing History ranges across many countries and industries, engaging in substantive detail with marketing practices as they were performed in a variety of historical periods extending back to ancient times. It is not to be missed by any historian or student of business.