This title describes the state of the art in all areas of spatial marketing, discussing the various constituents which make up the geography of markets. Demand varies according to location and can be measured according to revenue, the number of households, spending patterns and lifestyles. Supply is also dependent on position, because prices, services, products and available shops rely on location, while the difference between supply and demand is the rationale for the role of the trader. The book also covers the way geographic techniques help to solve marketing problems and contains chapters written by contributors with extensive experience in this field; given that it is crucial for companies to direct their marketing correctly at their target audience, this will be indispensable reading for those involved in this area.

Proponents applaud location-based advertising as a way to bridge the gap between online and physical customer experiences and promote impulse purchases. Skeptics question whether location-based marketing (LBM) will cause consumer burn-out and violate consumer privacy if the data that is gathered through LBM is not used, shared, protected, and stored properly. Companies engaging in LBM should take measures to ensure customer privacy through stringent opt-in policies and security safeguards. Enhancing Customer Engagement Through Location-Based Marketing presents the main techniques of geo-marketing, introduces the idea of a "geo-marketing mix,” and develops the mobile marketing concept based on geolocation techniques. Covering key topics such as data management, augmented location, and mobile targeting, this premier reference source is ideal for business owners, entrepreneurs, managers, marketers, policymakers, researchers, academicians, practitioners, scholars, instructors, and students.

"Bringing location to web applications"--Cover.

The proper management of geographic data can provide assistance to a number of different sectors within society. As such, it is imperative to continue advancing research for spatial data analysis. The Handbook of Research on Geographic Information Systems Applications and Advancements presents a thorough overview of the latest developments in effective management techniques for collecting, processing, analyzing, and utilizing geographical data and information. Highlighting theoretical frameworks and relevant applications, this book is an ideal reference source for researchers, academics, professionals, and students actively involved in the field of geographic information systems.

Control of large-scale distributed energy systems over communication networks is an important topic with many application domains. The book presents novel concepts of distributed control for networked and cyber-physical systems (CPS), such as smart industrial production lines, smart energy grids, and autonomous vehicular systems. It focuses on new solutions in managing data and connectivity to support connected and automated vehicles (CAV). The book compiles original research papers presented at the conference “Networked Control Systems for Connected and Automated Vehicles” (Russia). The latest connected and automated vehicle technologies for next generation autonomous vehicles are presented. The book sets new goals for the standardization of the scientific results obtained and the advancement to the level of full autonomy and full self-driving (FSD). The book presents the latest research in artificial intelligence, assessing virtual environments, deep learning systems, and sensor fusion for automated vehicles. Particular attention is paid to new safety standards, safety and security systems, and control of epidemic spreading over networks. The issues of building modern transport infrastructure facilities are also discussed in the articles presented in this book. The book is of considerable interest to scientists, researchers, and graduate students in the field of transport systems, as well as for managers and employees of companies using or producing equipment for these systems.

Globalization has had a profound impact on the sports industry, creating an international market in which sports teams, leagues and players have become internationally recognized brands. This important new study of contemporary sports marketing examines the opportunities and threats posed by a global sports market, outlining the tools and strategies that marketers and managers can use to take advantage of those opportunities. The book surveys current trends, issues and best practice in international sport marketing, providing a useful blend of contemporary theory and case studies from the Americas, Europe and Asia. It assesses the impact of globalization on teams, leagues, players, sponsors and equipment manufacturers, and highlights the central significance of culture on the development of effective marketing strategy. Global Sport Marketing is key reading for any advanced student, researcher or practitioner working in sport marketing or sport business.

Environmental information and systems play a major role in environmental decision making. As such, it is vital to understand the impact that they have on different aspects of sustainable environmental management, as well as to understand the opportunism they might present for further improvement. Environmental Information Systems: Concepts, Methodologies, Tools, and Applications is an innovative reference source containing the latest research on the use of information systems to track and organize environmental data for use in an overall environmental management system. Highlighting a range of topics such as environmental analysis, remote sensing, and geographic information science, this multi-volume book is designed for engineers, data scientists, practitioners, academicians, and researchers interested in all aspects of environmental information systems.

The bestselling social media marketing book Marketing your business through social media isn't an option these days—it's absolutely imperative. In this new edition of the bestselling Social Media Marketing All-in-One For Dummies, you'll get comprehensive, expert guidance on how to use the latest social media platforms to promote your business, reach customers, and thrive in the global marketplace. Social media continues to evolve at breakneck speed, and with the help of this guide, you'll discover how to devise and maintain a successful social media strategy, use the latest tactics for reaching your customers, and utilize data to make adjustments to future campaigns and activities. Plus, you'll find out how to apply the marketing savvy you already have to the social media your prospects are using, helping you to reach—and keep—more customers, make more sales, and boost your bottom line. Includes the latest changes to Facebook, Twitter, Pinterest, LinkedIn, YouTube, and more Offers tips for engaging your community and measuring your efforts Explains how to blend social media with your other online and offline marketing efforts Shows you how to leverage data to learn more about your community Don't get left behind! Let this book help you get the most from every minute and dollar you spend on marketing.

In the rapidly evolving digital landscape, businesses today face an imperative to adapt and innovate continuously. Digital transformation is at the core of this evolution. It enables organizations to rethink and redesign their operations, processes, and customer interactions. Within this context, marketing has seen a profound shift, with agile methodologies and advanced technologies redefining traditional practices. It is imperative to explore the intersection of these critical areas. Digital Transformation Initiatives for Agile Marketing explores the various aspects of marketing and digital transformation, including how technology is changing the way marketers operate, how businesses can leverage data to improve customer engagement, and the challenges and opportunities that com with implementing digital transformation initiatives. It also discusses new marketing tendencies related to technology, people, and processes. Covering topics such as artificial intelligence, customer experience, and omnichannel marketing, this book is an excellent resource for marketers, business leaders, academicians, researchers, educators, graduate and postgraduate students, and more.

Modern marketing practices have evolved to become a dynamic meeting point for technology practitioners and business professionals. Digital technologies have added a new paradigm to the way businesses are projected, communicated, and developed through their marketing activities, from message delivery to content production. Digital Marketing Strategies and Models for Competitive Business is a collection of innovative research that seeks to connect theory with application, identifying best practices over digital marketing to business purposes. While highlighting topics including consumer analysis, search engine marketing, and marketing communications, this book is ideally designed for marketers, managers, executives, advertisers, graphic designers, researchers, practitioners, entrepreneurs, policymakers, and educators.