Having the ability to measure and explore the geographic space that surrounds us provides endless opportunities for us to utilize and interact with the world. As a broad field of study, geospatial research has applications in a variety of fields including military science, environmental science, civil engineering, and space exploration. Geospatial Research: Concepts, Methodologies, Tools, and Applications is a multi-volume publication highlighting critical topics related to geospatial analysis, geographic information systems, and geospatial technologies. Exploring multidisciplinary applications of geographic information systems and technologies in addition to the latest trends and developments in the field, this publication is ideal for academic and government library inclusion, as well as for reference by data scientists, engineers, government agencies, researchers, and graduate-level students in GIS programs.

Decision makers, such as government officials, need to better understand human activity in order to make informed decisions. With the ability to measure and explore geographic space through the use of geospatial intelligence data sources including imagery and mapping data, they are better able to measure factors affecting the human population. As a broad field of study, geospatial research has applications in a variety of fields including military science, environmental science, civil engineering, and space exploration. Geospatial Intelligence: Concepts, Methodologies, Tools, and Applications explores multidisciplinary applications of geographic information systems to describe, assess, and visually depict physical features and to gather data, information, and knowledge regarding human activity. Highlighting a range of topics such as geovisualization, spatial analysis, and landscape mapping, this multi-volume book is ideally designed for data scientists, engineers, government agencies, researchers, and graduate-level students in GIS programs.

Effective marketing techniques are a driving force behind the success or failure of a particular product or service. When utilized correctly, such methods increase competitive advantage and customer engagement. Advertising and Branding: Concepts, Methodologies, Tools, and Applications is a comprehensive reference source for the latest scholarly material on emerging technologies, techniques, strategies, and theories for the development of advertising and branding campaigns in the modern marketplace. Featuring extensive coverage across a range of topics, such as customer retention, brand identity, and global advertising, this innovative publication is ideally designed for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.

"This reference is a broad, multi-volume collection of the best recent works published under the umbrella of computer engineering, including perspectives on the fundamental aspects, tools and technologies, methods and design, applications, managerial impact, social/behavioral perspectives, critical issues, and emerging trends in the field"--Provided by publisher.

With the growth of information technology, many new communication channels and platforms have emerged. This growth has advanced the work of crowdsourcing, allowing individuals and companies in various industries to coordinate efforts on different levels and in different areas. Providing new and unique sources of knowledge outside organizations enables innovation and shapes competitive advantage. Crowdsourcing: Concepts, Methodologies, Tools, and Applications is a collection of innovative research on the methods and applications of crowdsourcing in business operations and management, science, healthcare, education, and politics. Highlighting a range of topics such as crowd computing, macrotasking, and observational crowdsourcing, this multi-volume book is ideally designed for business executives, professionals, policymakers, academicians, and researchers interested in all aspects of crowdsourcing.

Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. To achieve this goal, companies must utilize current digital tools to create a strong online presence. Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications is an innovative reference source for the latest academic material on emerging technologies, techniques, strategies, and theories in the promotion of brands through forms of digital media. Highlighting a range of topics, such as mobile commerce, brand communication, and social media, this multi-volume book is ideally designed for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.

"This book covers a multitude of newly developed hardware and software technology advancements in urban and spatial planning and architecture, drawing on the most current research and studies of field practitioners who offer solutions and recommendations for further growth, specifically in urban and spatial developments"--

The interdisciplinary uses of traditional cartographic resources and modern GIS tools allow for the analysis and discovery of information across a wide spectrum of fields. A Research Guide to Cartographic Resources navigates the numerous American and Canadian cartographic resources available in print and online, offering researchers, academics and students with information on how to locate and access the large variety of resources, new and old. Dozens of different cartographic materials are highlighted and summarized, along with lists of map libraries and geospatial centers, and related professional associations. A Research Guide to Cartographic Resources consists of 18 chapters, two appendices, and a detailed index that includes place names, and libraries, structured in a manner consistent with most reference guides, including cartographic categories such as atlases, dictionaries, gazetteers, handbooks, maps, plans, GIS data and other related material. Almost all of the resources listed in this guide are categorized by geography down to the county level, making efficient work of the type of material required to meet the information needs of those interested in researching place-specific cartographic-related resources. Additionally, this guide will help those interested in not only developing a comprehensive collection in these subject areas, but get an understanding of what materials are being collected and housed in specific map libraries, geospatial centers and their related websites. Of particular value are the sections that offer directories of cartographic and GIS libraries, as well as comprehensive lists of geospatial datasets down to the county level. This volume combines the traditional and historical collections of cartography with the modern applications of GIS-based maps and geospatial datasets.

This book introduces the concept of using drones as a teaching tool to explore the fundamental principles, technology and applications of Cyber-Physical Systems (CPS). A short introduction sets CPS in the context of the 4th industrial revolution, and describes various CPS technologies including self-driving cars, commercial intelligent drones and mobile robots, in which artificial intelligence routinely supports smarter decision-making. The core of the book then focuses on commercially available drones, the only available system offering the advantage of cyber-physical bridging through 3D autonomous dynamic flying in classroom conditions. Chapters describe drone technology, including location sensors and imaging systems. CPS theory is explained through typical drone flying procedures and do-it-yourself (DIY) aerial photography in which communication between sensors, actuators and controllers occurs through cyber-physical bi-directional bridging. This book opens new possibilities in fostering 4th industrial revolution literacy, introducing relevant examples from readily available equipment, making core elements of cyber-physical bridging accessible. It is aimed primarily at those students who have an interest in CPS, drones and those from disciplines that are concerned with spatial information.