An essential guide for marketers and execs wishing to integrate their brands with modern games and esports In Get in the Game: How to Level Up Your Business with Gaming, Esports, and Emerging Technologies, decorated gaming and social media research and marketing executive Jonathan Stringfield delivers a roadmap to understanding and navigating marketing and business integrations into the gaming ecosystem: who plays games (and why), how modern games are created and oriented around the world of esports, and where brands can get involved with modern games. This book explains the breadth and depth of the gaming audience, describing the rapidly changing demographics of modern games and the various motivations gamers have for playing games. It also unpacks the history of gaming and how it has impacted the creative processes and output from the industry. Finally, it offers a practical guide for brands wishing to integrate themselves into new gaming environments, with an emphasis on maximizing success for marketers, developers, content creators, and fans. Get in the Game provides: A thorough introduction to why marketers and executives must pay closer attention to gaming, as well as existing roadblocks to understanding the gaming industry Comprehensive explorations of the psychology and motivations of gaming, and implications towards messaging and brand safety. Practical discussions of gaming as a competitive platform or streaming viewing experience. In-depth examinations of gaming ad placements, deep marketing integrations between companies and games, and future directions for the industry and how it relates to the emergence of the metaverse. Perfect for marketing strategists, brand managers, and Chief Marketing Officers, Get in the Game will also earn a place in the libraries of executives seeking to connect with the misunderstood yet largest segment in consumer entertainment.

"An accessible, illustrated introduction to statistics and sports analytics for fanatics and newcomers alike. On February 27, 2013, NBA shooter Steph Curry wowed crowds when he sunk eleven out of thirteen three-pointers-only seven other players, including the likes of Michael Jordan and Kobe Bryant, had scored more in the history of games at Madison Square Garden. Four years later, the University of Connecticut women's basketball team won their 100th straight game, defeating South Carolina 66-55. And in 2010, one sports forecaster-an octopus named Paul-correctly predicted the outcome of all of Germany's matches in the World Cup. These are surprising events. Are they truly improbable? Mathematician and sports analytics expert Tim Chartier shows readers how to answer that question-condensing complex data modeling down to coin tosses and dice throws to give readers an introduction to statistics and a new way to enjoy sporting events. Chartier leads readers through modeling experiments with accessible tools and few formulas to develop an intuitive sense of the improbable. For example, to see how likely you are to beat Curry's three-pointer feat, take into account Curry's 45.3 percent three-point shooting average in 2012-2013. Take a coin and assume heads is making the shot (slightly better than Curry at a 50 percent chance). Can you imagine getting heads eleven out of thirteen times? We soon get a sense of the improbability of Curry's feat. The book includes exercises for sports experimentation and engaging illustrations in comic book-style by illustrator Ansley Earle. The result allows all readers to predict and examine the likelihood of sports events for those who have never encountered formal statistics, who don't have the programming skills to run simulations, and may have never heard of sports analytics, but enjoy watching sports"--

"Although sport psychology did not fully mature as a recognized discipline until the 1960s, pioneering psychologists in the late nineteenth and early twentieth centuries, making greater use of empirical research methodologies, sought to understand mental factors that affect athletic performance. Though the psychologists behind the studies described here worked independently of one another and charted their own distinct courses of inquiry, their works, taken together, provided the corpus of precedents and foundations on which the modern field of sport psychology was built. The essays collected in this volume tell the stories not only of these psychologists and their subjects but of the social and academic context that surrounded them, shaping and being shaped by their ideas"--Provided by publisher.

Making a great board game and pitching it to publishers are two completely different things. If you’ve got a game that you want to share with the world but don’t know what to do next, this book will help you navigate through exactly what steps to take. You’ll discover: How to find the right publisher Exactly what publishers are looking for How to create a sell sheet that will actually sell your game How to negotiate the best deal and get paid more for your game What to look out for in contracts to make sure you don’t get exploited You’ll learn from Joe’s experiences as a full-time board game designer and instructor, along with tips and stories from a dozen other published designers, plus the exact things that publishers want. Direct from 16 established publishers.

Do you want to try a new and exciting sport? Do you want to get fit and have fun at the same time? If so, then Pickleball: Get In The Game! is the book for you! Pickleball is a great way to get some exercise, make new friends, and have a lot of fun for life. Pickleball is a sport that is easy to learn and can be enjoyed by people of all ages and skill levels. In this book, you’ll get the best advice for beginners from America’s best coaches. You’ll learn everything you need to know to start playing pickleball, including: - The history of the game and how it's played - The benefits of pickleball for your health and wellbeing - How to find a pickleball court and get started making new friends - The etiquette of pickleball and how to be a good sport With easy-to-follow instructions, links to videos, and humorous cartoons, this book is the perfect introduction to this fun and social sport. So what are you waiting for? Get in the game today! Dan Janal is an avid pickleball player and the president of the Pickleball Publishing Company. He is an award-winning journalist and author of more than a dozen books on a variety of business topics. He lives in Minneapolis and San Diego with his wife and two cats. He earned bachelor’s and master’s degrees in journalism from Northwestern University. He also helps business people write their books as a ghostwriter, book coach, and developmental editor. For information go to http://www.WriteYourBookInAFlash.com. Keywords - Pickleball, racket sports, exercise and fitness, seniors, tennis, ping pong, sports writing, sports coaching.