"[Reid] develops an approach to globalization and health that goes beyond simplistic dichotomies -- such as the puritanism of the United States in contrast with the more libertine cultures of other countries -- and he also eschews the equally simplistic view that the world is becoming homogenized." -- David J. Hess, Rensselaer Polytechnic Institute A tangible aspect of living, working, and traveling in the 21st century is the experience of moving between smoke-filled and smoke-free environments. In Globalizing Tobacco Control, Roddey Reid examines what lies behind this experience: the revolution in public attitudes and health codes that regulate daily routines and the life of the body. While the gradual replacement of smoking with non-smoking as the social norm is a global phenomenon, it has not followed the same trajectory everywhere. Reid compares anti-smoking campaigns in the United States, France, and Japan for what they reveal about the nature of globalization and liberal arts of government. He explores distinctive national histories of tobacco; evolving global marketing strategies of transnational tobacco corporations; "social marketing" techniques used to tailor public health messages to particular ethnic communities; and the programs of international public health organizations.

This title discusses how globalization impacts the health of individuals and populations. It focuses on how globalization processes have impacted various social determinants of health such as income, employment, or migration patterns, and how this in turn shapes inequities in health outcomes.

Governments have known since the 1960s that smoking results in irreversible health damage. This open access book examines why governments have done so little to combat this when they have been aware of the problem and its solutions for decades. What are the strategies and decisions that make a difference, given that policy environments are often not conducive to change? Taking the Netherlands as an example, this book helps to understand the complex policy process at the national level and why it so often appears irrational to us. It is the most sophisticated analysis of tobacco control policy to date, applying insights from political sciences to the field of tobacco control.

The invention of mass marketing led to cigarettes being emblazoned in advertising and film, deeply tied to modern notions of glamour and sex appeal. It is hard to find a photo of Humphrey Bogart or Lauren Bacall without a cigarette. No product has been so heavily promoted or has become so deeply entrenched in American consciousness. And no product has received such sustained scientific scrutiny. The development of new medical knowledge demonstrating the dire harms of smoking ultimately shaped the evolution of evidence-based medicine. In response, the tobacco industry engineered a campaign of scientific disinformation seeking to delay, disrupt, and suppress these studies. Using a massive archive of previously secret documents, historian Allan Brandt shows how the industry pioneered these campaigns, particularly using special interest lobbying and largesse to elude regulation. But even as the cultural dominance of the cigarette has waned and consumption has fallen dramatically in the U.S., Big Tobacco remains securely positioned to expand into new global markets. The implications for the future are vast: 100 million people died of smoking-related diseases in the 20th century; in the next 100 years, we expect 1 billion deaths worldwide.

Smoking Geographies provides a research-led assessment of the impact of geographical factors on smoking. The contributors uncover how geography can show us not only why people smoke but also broader issues of tobacco control, providing deeper clarity on how smoking and tobacco is ‘governed’. The text centres on one of the most important public health issues worldwide, and a major determinant of preventable mortality and morbidity in developed and developing countries Records the outcomes of a long-term research collaboration that brings a geographical lens to smoking behaviour Uncovers how geography can play a part in understanding not only why people smoke but also broader issues of tobacco control Provides a deeper understanding of how smoking and tobacco is ‘governed’, regarding where people may smoke, but also more subtle governance as a climate is produced in which smoking becomes ‘denormalised’ Brings both quantitative and qualitative perspectives to bear on this major source of mortality and morbidity

Tobacco has become one of the most widely used and traded commoditites on the planet. Reflecting contemporary anthropological interest in material culture studies, Anthropology of Tobacco makes the plant the centre of its own contentious, global story in which, instead of a passive commodity, tobacco becomes a powerful player in a global adventure involving people, corporations and public health. Bringing together a range of perspectives from the social and natural sciences as well as the arts and humanities, Anthropology of Tobacco weaves stories together from a range of historical, cross-cultural and literary sources and empirical research. These combine with contemporary anthropological theories of agency and cross-species relationships to offer fresh perspectives on how an apparently humble plant has progressed to world domination, and the consequences of it having done so. It also considers what needs to happen if, as some public health advocates would have it, we are seriously to imagine ‘a world without tobacco’. This book presents students, scholars and practitioners in anthropology, public health and social policy with unique and multiple perspectives on tobacco-human relations.

This groundbreaking book argues that health and medical media, with their unique goals and production values, constitute a rich cultural and historical archive and deserve greater scholarly attention. Original essays by leading media scholars and historians of medicine demonstrate that Americans throughout the twentieth century have learned about health, disease, medicine, and the human body from movies. Heroic doctors and patients fighting dread diseases have thrilled and moved audiences everywhere; amid changing media formats, medicine's moving pictures continue to educate, entertain, and help us understand the body's journey through life. Perennially popular, health and medical media are also complex texts reflecting many interests and constituencies including, notably, the U.S. medical profession, which has often sought, if not always successfully, to influence content, circulation, and meaning. Medicine's Moving Pictures makes clear that health and medical media representations are "more than illustrations," shows their power to shape health perceptions, practices, and policies, and identifies their social, cultural, and historical contexts. Contributors: Lisa Cartwright, Vanessa Northington Gamble, Rachel Gans-Boriskin, Valerie Hartouni, Susan E. Lederer, John Parascandola, Martin S. Pernick, Leslie J. Reagan, Naomi Rogers, Nancy Tomes, Paula A. Treichler, Joseph Turow Leslie J. Reagan is an associate professor at the University of Illinois, Urbana-Champaign; Nancy Tomes is a professor at Stony Brook University; Paula A. Treichler is a professor at the University of Illinois, Urbana-Champaign.

For the first time, this benchmark handbook brings together a systematic framework and state-of-the-art thinking to provide complete coverage of the social marketing discipline. It presents a major retrospective and prospective overview of social marketing, helping to define and shape its current and future developments by: - examining the defining elements of social marketing, their intellectual origins, evolution, current status and direction of travel; - discussing how these have been used in practice, emphasising emerging areas and recent innovations; and - setting the agenda for future research and development in the discipline. For academics, this book will fill the gap in comprehensive social marketing literature, while being of interest to policymakers and post-graduate marketing and health studies students alike as it explores the idea that tools used to market fast-moving consumer goods and financial services can also be applied to pressing social problems.

Research in the past five years suggests a bleak picture of the health dangers of smoking, with tobacco the biggest single killer of all forms of pollution. It is estimated that one person dies every ten seconds due to smoking-related diseases. This publication considers the history and current position regarding tobacco use, as well as providing some predictions for the future of the tobacco epidemic upto the year 2050. It contains a number of full-colour world maps and graphics to illustrate the variations between countries and regions. Issues discussed include: tobacco prevalence and consumption; youth smoking; the economics of tobacco farming and manufacturing; smuggling; the tobacco industry, promotion, profits and trade; smokers' rights; legislative action such as smoke-free areas, tobacco advertising bans and health warnings.