"GRASPED Aging and Gerontology: Digital Marketing Strategies for an Older Demographic" offers a groundbreaking exploration into the world of digital marketing tailored specifically for the aging population. This comprehensive guide delves into the unique preferences, challenges, and opportunities that come with marketing to older adults, a demographic often overlooked in the digital realm. From understanding the digital habits of seniors to creating accessible and relevant content, this collection provides marketers with the insights needed to engage effectively with older consumers. Highlighting the importance of empathy, inclusivity, and technological simplicity, it equips professionals with the tools to craft campaigns that resonate deeply with this audience, ensuring that products and services designed to enhance the lives of older adults are communicated with clarity and relevance. As the global population ages, the need for digital marketing strategies that cater specifically to the older demographic becomes increasingly critical. "GRASPED Aging and Gerontology: Digital Marketing Strategies for an Older Demographic" introduces marketers to the nuanced approach required to connect with and engage this growing audience. This introduction sets the foundation for a deep dive into the world of aging and digital consumption, challenging common stereotypes and uncovering the diverse digital behaviors of older adults. It emphasizes the potential for digital platforms to not only reach this demographic but to also provide meaningful content and services that enhance their quality of life. Marketers are invited to explore these pages to discover the keys to unlocking the vast potential of the senior market through thoughtful, respectful, and informed digital marketing strategies. The unique selling proposition of "GRASPED Aging and Gerontology: Digital Marketing Strategies for an Older Demographic" is its targeted focus on the intersection of digital marketing and the needs and preferences of the aging population. Unlike general marketing guides, this set offers a specialized look at how to effectively reach and engage older consumers in the digital space—a demographic increasingly online yet frequently overlooked by marketers. It stands out by providing actionable strategies for creating accessible, engaging, and meaningful digital content tailored to seniors, supported by insights into their online behaviors and preferences. This guide serves as an invaluable resource for marketers aiming to bridge the digital divide and connect with the older demographic in respectful, relevant, and impactful ways, making it a pioneering asset in the field of digital marketing.

In gerontological research the understanding of age and ageing changed in the last decade. Biologic determined explanations no longer prevail in this research field. Instead, ideas of social constructivism are frequently used. These ideas define the state of age and the process of ageing as social constructions, steeping ageing in social and cultural assumptions, ascriptions, and expectations. From a social constructivist perspective, age and ageing are not (just) identified as dependency, deficit, and need for care – as it was foremost accelerated from a biological perspective – but with the life course and thus with individual lifestyles, experiences, attitudes and practices, as well as institutional and economic structures. A prominent social constructivist concept is “doing age.” Similar to “doing gender” the concept of “doing age” assumes age as taking place in the form of a social praxis within everyday life interactions between people and thus in performances, embedded in discourses, through which social hierarchies and ideals proceed. Despite the paradigm shift that social constructivist concepts enable in gerontological thinking, they reveal their blind spot when it comes to the materiality of ageing and thus to fleshy-sensual experiences, human and non-human ontologies and agencies. Addressing these materialities of ageing brings up its own critique on definitions of ageing bodies and material environments. This framing does not presume that age and ageing are solely products of human-to-human interactions or those of formative environments or of discourses. Rather humans, non-humans, and discourses become essential parts of ageing processes. Such a material framing enables us new insights into forms of age and ageing and thus offers an opportunity for scholars to engage critically with materialities of age and ageing. This eBook explores theoretical, methodological, and empirical concepts of such a 'Material Gerontology'.

The leading reference in the field of geriatric care, Brocklehurst's Textbook of Geriatric Medicine and Gerontology, 8th Edition, provides a contemporary, global perspective on topics of importance to today's gerontologists, internal medicine physicians, and family doctors. An increased focus on frailty, along with coverage of key issues in gerontology, disease-specific geriatrics, and complex syndromes specific to the elderly, makes this 8th Edition the reference you'll turn to in order to meet the unique challenges posed by this growing patient population. - Consistent discussions of clinical manifestations, diagnosis, prevention, treatment, and more make reference quick and easy. - More than 250 figures, including algorithms, photographs, and tables, complement the text and help you find what you need on a given condition. - Clinical relevance of the latest scientific findings helps you easily apply the material to everyday practice. - A new chapter on frailty, plus an emphasis on frailty throughout the book, addresses the complex medical and social issues that affect care, and the specific knowledge and skills essential for meeting your patients' complex needs. - New content brings you up to date with information on gerontechnology, emergency and pre-hospital care, HIV and aging, intensive treatment of older adults, telemedicine, the built environment, and transcultural geriatrics. - New editor Professor John Young brings a fresh perspective and unique expertise to this edition.

Extensively revised and updated to reflect the current state of knowledge in the study of aging, this Fourth Edition offers a complete profile of the aging process at all levels, from molecules and cells to demography and evolution. Written by international experts in current basic and clinical aging research, this text includes aspects of individual, comparative, and differential aging, and discussions of theories and mechanisms of aging. This invaluable reference illustrates how bodily systems, organs, and functions are affected with aging, describes how genetic and environmental factors influence age-related changes, and addresses some of the clinical consequences of these changes for health and longevity. Well illustrated, with numerous tables and graphs, this book presents up-to-date information from internationally renowned experts in various bio-medical fields.

Discover the cutting edge of geriatrics and gerontology research in Advances in Geriatrics and Gerontology - Challenges of the New Millennium. As the world’s population ages at an unprecedented rate, understanding the complexities of aging is of paramount importance. This volume provides a comprehensive exploration of the diverse landscape of aging, addressing key topics such as neuropsychology, comprehensive geriatric assessment, and the impact of physical activity on cognitive function in older people. Through interdisciplinary collaboration and evidence-based insights, this book offers valuable perspectives for addressing the challenges facing older adults in the 21st century. From deciphering the pathways of aging to optimizing quality of life, each chapter offers innovative approaches to improving the well-being of older people. With contributions from distinguished researchers and clinicians, Advances in Geriatrics and Gerontology - Challenges of the New Millennium is an indispensable resource for anyone involved in geriatric care and research. Whether you work in health care, policy, or research, this book offers invaluable insights into promoting healthy aging and improving the lives of older people worldwide. Join us on a journey through the latest advances in geriatrics and gerontology and discover how interdisciplinary collaboration is shaping the future of ageing research and care.

This classic textbook provides practitioners and students working in geriatric rehabilitation an interdisciplinary approach to the assessment and rehabilitative management of older persons. Clinically focused, the 4th edition reviews crucial information about the elderly people and suggests strategies for implementing practical rehabilitation goals in a variety of care settings.

The aim of this volume is to revitalise the debate about the concepts of time implicit in the study of aging. The many problems related to aging and the aged put an enormous pressure on the gerontological community to come up with practical applications and solutions. In considering research findings, we must keep in mind the basic assumptions that shape and influence even the most obvious statements about aging. In this multidisciplinary volume, the contributors take on the important task of exploring real issues concerning temporal concepts and approaches to aging; and the concepts of time that are used in thinking about aging determine to a large extent the way aging is approached. Most studies of aging still use a chronological approach to define populations for research purposes (that is, to determine which "aged" should be studied) and to establish how people's characteristics (social, economic, health and so forth) change as a function of age. This approach may lead to an accumulation of data, but does not in itself lead to explanatory knowledge. The step from chronological time to chronological age should be taken cautiously if we want to consider aging processes seriously, especially because chronological age is widely used in contemporary societies as a basis for regulating all kinds of processes, with many consequences for individuals. The arguments presented here do not deny the finitude of human life, nor do they deny that "aging" can be observed in any individual if we compare the characteristics of that person over a relatively long period. The question is how to approach these themes to get a better understanding. To achieve this, we need to understand the specific significance and relativity of chronological time and uncover unfounded deductions about time in relation to aging. This book will be of interested to students and professors of the social sciences, humanities and aging, including the methodology of aging studies; professionals working in the field of aging, including sociologists, psychologists and biologists.

The field of gerontology has often been criticized for being "data-rich but theory-poor." The editors of this book address this issue by stressing the importance of theory in gerontology. While the previous edition focused on multidisciplinary approaches to aging theory, this new edition provides cross-disciplinary, integrative explanations of aging theory: The contributors of this text have reached beyond traditional disciplinary boundaries to partner with researchers in adjacent fields in studying aging and age-related phenomena. This edition of the Handbook consists of 39 chapters written by 67 internationally recognized experts in the field of aging. It is organized in seven sections, reflecting the major theoretical developments in gerontology over the past 10 years. Special Features: Comprehensive coverage of aging theory, focusing on the biological, psychological, and social aspects of aging A section dedicated to discussing how aging theory informs public policy A concluding chapter summarizing the major themes of aging, and offering predictions about the future of theory development Required reading for graduate students and post doctoral fellows, this textbook represents the current status of theoretical development in the study of aging.

This book presents respected experts, researchers, and clinicians providing the latest developments in social work knowledge and research. It discusses the latest in mental health research, information on violence, trauma and resilience, and social policies. Different mental health and social work approaches from around the world are examined in detail, including holistic, ethnopsychiatric, and interventions that place emphasis on recovery, empowerment, and social inclusion. This superb selection of presentations—taken from the 4th International Conference on Social Work in Health and Mental Health held in Quebec, Canada in 2004—comprehensively examines the theme of how social work can contribute to the development of a world that values compassion and solidarity. The volume offers a unique opportunity for practitioners, researchers, and others in the field to explore respected experts’ experiences and research which can spark further development of knowledge that can ultimately enrich humanity as a whole. This timely resource springs from the emerging tradition of the sharing of knowledge, an idea now deeply rooted in the international community of social workers in the areas of health and mental health. This volume is extensively referenced and includes figures and tables to clearly detail information. This book is enlightening reading for practitioners, administrators, educators, researchers, and students of social work. This book was published as a special issue of Social Work in Mental Health.