Navigating the Intersection of Internet Marketing and Defense Aerospace

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"Chris Griffiths, CEO of ThinkBuzan Ltd, the creators of iMindMap 5, launches a thorough and compelling guide for generating innovative ideas and solving problems creatively and show you how to unleash bold, fresh ideas and solutions in a systematic way to help you triumph over any challenge." --Publisher description.

East Asian Security examines some of the most important strategic questions about the future of East Asia. It includes provocative essays that explore the overall prospects for war, peace, and stability in the region. Other essays focus on the likely strategies that China and Japan will pursue at the dawn of the next millennium. Students, scholars, and analysts of contemporary issues will find East Asian Security to be a stimulating and valuable overview of these questions.

China has undergone a protracted stint in the nuclear domain from the time when Mao Zedong derided the bomb as a “paper tiger” in 1946, to the development of modern nuclear weapons and missiles, making it only obligatory to chronicle the policy changes within China that steered the leadership towards grasping that nuclear weapons will fundamentally redefine China’s quest for security. The Chinese leadership’s nationalistic ideology and concepts of force and diplomacy shaped its perceptions of the enduring dangers that confronted China. Initially, Beijing’s political corridors dismissed the dangers of a nuclear war while reaffirming the principles of a “people’s war”, however, later, witnessed Mao recasting the struggle into one with a military-technical emphasis that relied on assured nuclear retaliation to ensure effective deterrence. With China seeing a massive amount of political guanxi being expended, it comprehended that nuclear weapons shall play a fundamental role in its long-term aspirations to augment its position and role in global politics. Given that nuclear arsenals are increasingly viewed as a critical assurance of military supremacy and security, this book distils the evolving trends in China’s nuclear doctrine and strategy, and chronicles the journey of a nuclear China, assessing all pertaining facets, including a detailed analysis of the delivery vectors that focus on a high degree of mobility of assets, particularly the missiles and warheads, separately as well as complete weapon systems. During the 1960s, Beijing proceeded with its nuclear weapons programme mindful that it was vulnerable to decapitation, and this book’s narrative underscores that China seeks to improve the survivability and mobility of its existing strategic nuclear forces through a robust nuclear modernisation campaign, including nuclear weapon miniaturisation technology. This, subsequently, leads onto a pressing debate on whether China would aspire to modify, qualitatively and quantitatively, its nuclear posture without necessarily deposing its brand of nuclear minimalism, which has been the core of its nuclear strategy, at least for public consumption.

Robotics: Science and Systems VIII spans a wide spectrum of robotics, bringing together contributions from researchers working on the mathematical foundations of robotics, robotics applications, and analysis of robotics systems.

Students trying to navigate the strategy jungle may lose sight of the fact that strategic management is about creating value in an organization. Understanding strategic management is a core part of all business qualifications and this textbook brings a new and easy-to-follow understanding of this vital business function. In addition to walking the student through the basics of the subject, the authors provide an array of analytical tools to help facilitate a thorough understanding of strategic management. The book addresses thoroughly the impact of financial markets on a firm’s strategic capabilities, as well as looking at other challenging environmental factors. Aided by an array of student-friendly features, such as: learning objectives, 'strategic management in practice' case studies and review questions in each chapter, Strategic Management will help students to excel in their strategic management classes and better prepare them for the real business world. A comprehensive companion website, containing a wealth of supplementary materials for students and lecturers alike, is available at: http://www.routledge.com/cw/fitzroy.

HOW TO MAKE YOUR BUSINESS MORE PROFITABLE AND SUCCESSFUL THROUGH MARKETING.