Great Myths of the Brain introduces readers to the field of neuroscience by examining popular myths about the human brain. Explores commonly-held myths of the brain through the lens of scientific research, backing up claims with studies and other evidence from the literature Looks at enduring myths such as “Do we only use 10% of our brain?”, “Pregnant women lose their mind”, “Right-brained people are more creative” and many more. Delves into myths relating to specific brain disorders, including epilepsy, autism, dementia, and others Written engagingly and accessibly for students and lay readers alike, providing a unique introduction to the study of the brain Teaches readers how to spot neuro hype and neuro-nonsense claims in the media

A research-based guide to debunking commonly misunderstood myths about adolescence Great Myths of Adolescence contains the evidence-based science that debunks the myths and commonly held misconceptions concerning adolescence. The book explores myths related to sex, drugs and self-control, as well as many others. The authors define each myth, identify each myth's prevalence and present the latest and most significant research debunking the myth. The text is grounded in the authors’ own research on the prevalence of belief in each myth, from the perspective of college students. Additionally, various pop culture icons that have helped propagate the myths are discussed. Written by noted experts, the book explores a wealth of topics including: The teen brain is fully developed by 18; Greek life has a negative effect on college students academically; significant mood disruptions in adolescence are inevitable; the millennial generation is lazy; and much more. This important resource: Shatters commonly held and topical myths relating to gender, education, technology, sex, crime and more Based in empirical and up-to-date research including the authors' own Links each myth to icons of pop culture who/which have helped propagate them Discusses why myths are harmful and best practices related to the various topics A volume in the popular Great Myths of Psychology series Written for undergraduate students studying psychology modules in Adolescence and developmental psychology, students studying childhood studies and education studies, Great Myths of Adolescence offers an important guide that debunks misconceptions about adolescence behavior. This book also pairs well with another book by two of the authors, Great Myths of Child Development.

50 Great Myths of Popular Psychology uses popular myths as a vehicle for helping students and laypersons to distinguish science from pseudoscience. Uses common myths as a vehicle for exploring how to distinguish factual from fictional claims in popular psychology Explores topics that readers will relate to, but often misunderstand, such as 'opposites attract', 'people use only 10% of their brains', and 'handwriting reveals your personality' Provides a 'mythbusting kit' for evaluating folk psychology claims in everyday life Teaches essential critical thinking skills through detailed discussions of each myth Includes over 200 additional psychological myths for readers to explore Contains an Appendix of useful Web Sites for examining psychological myths Features a postscript of remarkable psychological findings that sound like myths but that are true Engaging and accessible writing style that appeals to students and lay readers alike

Great Myths of Education and Learning reviews the scientific research on a number of widely-held misconceptions pertaining to learning and education, including misconceptions regarding student characteristics, how students learn, and the validity of various methods of assessment. A collection of the most important and influential education myths in one book, with in-depth examinations of each topic Focusing on research evidence regarding how people learn and how we can know if learning has taken place, the book provides a highly comprehensive review of the evidence contradicting each belief Topics covered include student characteristics related to learning, views of how the learning process works, and issues related to teaching techniques and testing

50 Great Myths of Human Evolution uses common misconceptions to explore basic theory and research in human evolution and strengthen critical thinking skills for lay readers and students. Examines intriguing—yet widely misunderstood—topics, from general ideas about evolution and human origins to the evolution of modern humans and recent trends in the field Describes what fossils, archaeology, and genetics can tell us about human origins Demonstrates the ways in which science adapts and changes over time to incorporate new evidence and better explanations Includes myths such as “Humans lived at the same time as dinosaurs;” “Lucy was so small because she was a child;” “Our ancestors have always made fire;” and “There is a strong relationship between brain size and intelligence” Comprised of stand-alone essays that are perfect for casual reading, as well as footnotes and references that allow readers to delve more deeply into topics

Great Myths of Aging looks at the generalizations and stereotypes associated with older people and, with a blend of humor and cutting-edge research, dispels those common myths. Reader-friendly structure breaks myths down into categories such as Body, Mind, and Living Contexts; and looks at myths from “Older people lose interest in sex” to “Older people are stingy” Explains the origins of myths and misconceptions about aging Looks at the unfortunate consequences of anti-aging stereotypes for both the reader and older adults in society

Great Myths of Child Development reveals the latest evidence-based science behind the myths and misconceptions about the developing child. Shatters the most commonly-held child development myths Reveals the science behind such topical issues as twin-telepathy, sex-prediction, and imaginary friends Covers hot-button issues like childhood vaccines, spankings, “time-outs,” and breastfeeding of older children Features numerous pop culture references and examples drawn from popular TV shows and movies, such as Duck Dynasty, Modern Family and Mad Men Points to a wealth of supplementary resources for interested parents—from evidence-based treatments and self-help books to relevant websites

Great Myths of Intimate Relationships provides a captivating, pithy introduction to the subject that challenges and demystifies the many fabrications and stereotypes surrounding relationships, attraction, sex, love, internet dating, and heartbreak. The book thoroughly interrogates the current research on topics such as attraction, sex, love, internet dating, and heartbreak Takes an argument driven approach to the study of intimate relationships, encouraging critical engagement with the subject Part of The Great Myths series, it's written in a style that is compelling and succinct, making it ideal for general readers and undergraduates

50 Great Myths about Religions is an intriguing, informative, and often humorous introduction to some of the long standing myths that surround religious belief. This engaging book will get its readers thinking about how and why certain myths have arisen, and their continuing influence on our personal and collective view of religion. Offers a lively, informative, and thought-provoking introduction to some of the common misbeliefs surrounding religions Discusses myths about religious belief in general, as well as specific ideas that surround Judaism, Christianity, Islam, atheism, and agnosticism Covers a wide range of myths, from ancient legends such as the Bible forbidding pork being eaten because it causes illness, to modern urban fables, such as Barack Obama being a Muslim Unpacks each myth in turn, explaining why it arose, how it spread, and why the beliefs that stem from it are questionable Includes a fascinating discussion about human nature, and the main characteristics that predispose us to create and circulate myths to begin with Underpinned by a wide knowledge of academic research, it is written by two respected religion scholars and experienced authors

In this 2nd edition of The Business of Choice, expert author and consultant Matthew Willcox explores the science of influencing choice, bringing together the work of thousands of behavioral scientists and practitioners. Cutting to the heart of the science, Willcox helps you apply this to your own marketing and brand strategies.