Corporate responses to environmental challenges are often held directly or indirectly responsible for significant worldwide environmental destruction. Corporations are beginning to respond to environmental and social concerns and are taking these into account. This process, known as the greening of the corporation is fraught with contradictions since the foremost aim of corporations is to earn profits. Robbins analyses the approaches of four major international companies: ARCO Chemical; Ben & Jerry's; Shell; and The Body Shop.

Corporate responses to environmental challenges are often held directly or indirectly responsible for significant worldwide environmental destruction. Corporations are beginning to respond to environmental and social concerns and are taking these into account. This process, known as the greening of the corporation is fraught with contradictions since the foremost aim of corporations is to earn profits. Robbins analyses the approaches of four major international companies: ARCO Chemical; Ben & Jerry's; Shell; and The Body Shop.

On a world scale, the implicit deal between corporation and community is undergoing a revolution in the period 1990–2000. For the first time, corporate boardrooms are having to confront the environmental challenge not as a peripheral issue around "public relations", but as a core issue of credibility with its customers. As trust in big business has declined, consumer willingness to alter buying behaviour to register disapproval has accelerated. As a result, boardrooms in the largest companies are having to redraw their strategic procedures regarding the environment. This book aims to advance the general understanding of corporate environmental governance as an issue capable of separate and detailed analysis. It aims to provide not an overview, but a series of test cores into the generally unexamined issues surrounding the changing ethos of corporate action and environmental investment. To date, the "business and environment" strategic conversation has reached only a minute proportion of a global audience. Over the next twenty years, this dialogue will transform business into the 21st century. Moreover, it will become internalised into a way of working within Corporate Culture. Greening the Boardroom explores through case studies and surveys some of the changes in this process, in Europe as well as in Asia and North America. Suitable for readers in general management, business, government and academia, this book is an important contribution to the corporate environmental debate by the author of The Environmental Audit and Business Strategy: A Total Quality Approach.

Corporate executives face new demands as energy and environmental issues combine to create the Corporate Greening 2.0 era. Politicians, social activists, investors, and customers expect companies to move beyond "going green" to deal with global warming and fuel factors.

Industry cannot be separated from nature. Indeed, linked to the current high profile of environmental issues is a growing sense that industrialization has now caused damage to the environment that will be difficult, if not impossible, to rectify. The Business of Greening debates the relationship between business and greening, and the future form this relationship could take. The book gives voice to industrial actors - employees, employers, managers, technical specialists, regulators - in the context of their organizations, within industrial sectors or as part of wider institution regimes. The business of greening is taken as socially constructed, shaped through tensions and competing interests which produce outcomes that are sometimes unexpected, sometimes hopeful. Contributors write from a wide range of different social sciences including sociology, geography, organizational science and psychology. This is a unique collection of findings from field projects within the Global Environmental Change research programme of the UK Economic and Social Research Council, and will be of particular interest to students and researchers of environmental and business studies, and to those who shape environmental policy in government and industry. Stephen Fineman University of Bath Andrea Coulson University of Strathclyde Frances Drake Leeds University Ken Green UMIST Simon Guy University of Newcastle

The author presents a detailed and informative picture of critical environmentally-related issues facing business today. Shrivastava leads readers through the compelling argument that taking environmental responsiblity is good for profits. He'll show why greening is necessary, how it benefits companies, and how to get started.

Over the last two decades environmental issues have become important in public and business policy. This book asks why firms sometimes voluntarily adopt environmental policies which go beyond legal requirements. It employs a new-institutionalist perspective, and argues that existing explanations, especially from neoclassical economics, concentrate on external factors at the expense of internal dynamics. Prakash argues that 'beyond-compliance' policies are due to two types of intra-firm processes, which he describes as power- and leadership-based. His argument is supported by analysis of ten cases within two firms - Baxter International Inc. and Eli Lilly and Company - including interviews with managers, and access to meetings and documents. This book therefore examines the internal working of firms' environmental policy in a theoretically rigorous way, providing a significant contribution to the theory of the firm. It will be valuable for students of business and environmental studies, as well as political economy and public policy.

This book addresses hot issues pertaining to the manner in which corporate South Africa has engaged the emerging green global economy. Firstly, the book profiles the green and low carbon economy landscape in South Africa and interfaces it with global trends. This way, the book aligns very well in terms of the Rio+20 outcomes on 'The Future We Want' that fully embraces the green global economy in the context of sustainable development and poverty eradication. The rest of the chapters in the book profile breakthroughs from selected companies. The book also comes as the second in a series that is addressing global and national concerns on the green global economy agenda. The first book entitled 'Green Economy and Climate Mitigation: Topics of Relevance to Africa' was produced as part of the 17th Session of the Conference of Parties' collaborative work carried out by the Institute of Global Dialogue, the Africa Institute of South Africa and Unisa's Institute for Corporate Citizenship. The book 'Breakthrough: Corporate South Africa in the Green Economy' comes in seven parts. Part I focuses on the Green Economy Landscape. This part considers both the international and national perspectives. Parts II-VI present different sector initiatives namely: Mining and Energy (Part II), Banking and Insurance (Part III), Forest and Paper (Part IV), Industrial (Part V) and Retailing and Aviation (Part VI). The last part is made up of a single chapter dealing with Emerging Issues and Way Forward.