East and Southeast Asia is a vast and complex region. Its countries have a bewildering array of histories, demographics, economic structures, cultural backgrounds, and global marketing potential. This Handbook unravels the mystery. Each chapter is written by a country specialist and provides a thorough and up-to-date analysis of one of the ESEA countries. Each author follows a consistent model and covers geography and natural resources, the political system, the economic system, the social system, and the marketing environment. Complete chapters are devoted to: Australia, Brunei, Cambodia, China and Hong Kong, East Timor, Indonesia, Japan, Korea (North and South), Laos, Malaysia, Myanmar, New Zealand, Papua New Guinea, the Philippines, Singapore, Taiwan, Thailand, and Vietnam. Not just a review of current conditions, the Handbook offers prognoses for future marketing and commercial activity in each country. This definitive resource is generously illustrated with maps, figures, and tables, and includes comprehensive references and source materials for each country. It is an essential reference for students, researchers, and practitioners in the global economy.

In light of the growing global economic importance of East Asia, this book analyzes and compares the extraordinary development paths and strategies of Japan, South Korea, and China. It examines both the factors that enabled these countries’ prolonged periods of high-speed economic growth, and the reasons for their subsequent “cool-downs.” In addition, the book illustrates how their development strategies served as role models for one another, and what current and future developing countries can learn from the East Asian success stories. This book will appeal to scholars and students of economics and development studies with an interest in the East Asian development model.

Daily existence is more interconnected to consumer behaviours than ever before, encompassing many issues of well-being. This edited volume includes 33 chapters on a wide range of topics by expert international authors, including unhealthy eating, credit card mismanagement, alcohol, tobacco, and much more.

Asian populations are among some of the fastest growing cultural groups in the US. While books on serving other target groups in libraries have been published (e.g., disabled, Latino, seniors, etc.), few books on serving library users of Asian heritage have been written. Thus the timely need for this book. Rather than a generalized overview of Asians as a whole, this book has 24 separate chapters—each on 24 specific Asian countries/cultures of East, Southeast, and South Asia—with a wealth of resources for understanding, interacting with, outreaching to, and serving library users of each culture. Resources include cultural guides (both print and online), language helps (with sample library vocabulary), Asian booksellers, nationwide cultural groups, professional literature, and more. Resources and suggestions are given for all three types of libraries—public, school, and academic—making this book valuable for all librarians. The demographics of each Asian culture (numbers and distribution)—plus history of immigration and international student enrollment—is also featured. As a bonus, each chapter spotlights a US public, school, and academic library providing model outreach to Asian library users. Additionally, this book provides a detailed description and analysis of libraries in each of the 24 Asian countries. The history, development, facilities, conditions, technology, classification systems, and more—of public, school, and academic libraries—are all discussed, with detailed documentation. Country conditions influencing libraries and library use are also described: literacy levels, reading cultures, languages and writing systems, educational systems, and more. Based on the author’s 15 years of research and travels to Asia, this work is a must-have for all librarians.

Small States: Economic Review and Basic Statistics is a flagship publication of the Commonwealth Secretariat highlighting the development indicators of small states and disseminating knowledge on their economic performance. This milestone 20th volume looks back at the progress of small states over the past 25 years. It also takes stock of the Commonwealth Secretariat’s contribution to the international discourse on small states and the development of the states themselves.

Exploring Second Language Creative Writing continues the work of stabilizing the emerging Creative Writing (SL) discipline. In unique ways, each essay in this book seeks to redefine a tripartite relationship between language acquisition, literatures, and identity. All essays extend B.B. Kachru’s notion of “bilingual creativity” as an enculturated, shaped discourse (a mutation of the Sapir-Whorf hypothesis). Creative Writing (SL), a new subfield to emerge from Stylistics, extends David Hanauer’s Poetry as Research (2010); situating a suite of methodologies and interdisciplinary pedagogies, researchers in this book mobilize theories from Creativity Studies, TESOL, TETL, Translation Studies, Linguistics, Cultural Studies, and Literary Studies. Changing the relationship between L2 writers and canonized literary artefacts (from auratic to dialogic), each essay in this text is essentially Freirean; each chapter explores dynamic processes through which creative writing in a non-native language engages material and phenomenological modes toward linguistic pluricentricity and, indeed, emancipation.

Diasporic populations offer unique opportunities for the study of language variation and change. This volume is the first collection of sociolinguistic studies of English use across the historically complex and widely dispersed Indian diaspora. The contributions describe particular sociohistorical contexts (the UK, Fiji, South Africa, Singapore, and the Caribbean) and then use this rich empirical base to examine diverse questions in theory and method, such as the extent to which different settings see different or similar linguistic outcomes; the role of community structures, transnational ties, attitudes, and identity; reasons for differing rates of change, adaptation, and focussing; and the relevance of endonormative stabilization of Asian Englishes. These themes do not simply further our understandings of diaspora. They can ultimately feed into wider theoretical questions in language contact studies, including universals, selection and adaptation of traits, and interactions between social contact, identity, and language change.

Research and development in agriculture is a very relevant topic in today’s society, especially given the evolution of land ownership structures and resources exploitation. These transformations have paved the way for new approaches in the allocation and management of agricultural systems. Agricultural Management Strategies in a Changing Economy brings together emergent research and best practices in the area of agricultural management, policy, and structures. Highlighting theoretical concepts and empirical research, this book will be an all-encompassing reference source for professionals, researchers, academicians, practitioners, and students in the field of agricultural economics and sustainable development, as well as in related disciplines.

The aim of this book is to offer up-to-date insights into the challenges for international firms represented by managing their marketing mix in “distant” countries, especially considering the role played by cultural distance. Building on the famous McCarthy’s “4Ps,” and on the concept of “cultural distance,” the book outlines some key challenges and opportunities for firms that manage international marketing policies about “product,” “price,” “place,” and “promotion” in culturally distant markets. At the same time, the book looks at extant conceptualizations and approaches considering the evolving environmental forces, which are contributing to further challenges for firms that are confronted with changing economic and social scenarios. Indeed, markets and societies are increasingly affected by multiculturalism, and new patterns in consumers’ behaviors have emerged due to the proliferation of digital technologies and, more recently, due to several market disruptions such as the COVID-19 pandemic. How do firms manage culturally distant and increasingly evolving cultural environments is a relevant topic worthy of discussion from both a theoretical perspective and a practice-based approach, through the analysis of real-world case studies. Researchers of cross-cultural marketing and practitioners intending to get acquainted with the latest research on the topic would particularly benefit from this book.

Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. By developing positive relationships with consumers, businesses can better maintain their customers’ loyalty. Diverse Methods in Customer Relationship Marketing and Management is a critical scholarly resource that examines how marketing has shifted to a relationship-oriented model. Due to this, there is an increased need for customer relationship marketing and management to emerge as an invaluable approach to strengthening companies and the customer experience. Featuring coverage on a wide range of topics such as relational marketing technology acceptance model, and consumer buying behavior, this book is a vital resource for marketing professionals, managers, retailers, advertising executives, academicians, and researchers seeking current research on the challenges and opportunities in customer relationship marketing and management.