In the modern data-driven era, artificial intelligence (AI) and machine learning (ML) technologies that allow a computer to mimic intelligent human behavior are essential for organizations to achieve business excellence and assist organizations in extracting useful information from raw data. AI and ML have existed for decades, but in the age of big data, this sort of analysis is in higher demand than ever, especially for customer support and analytics. The Handbook of Research on AI and Machine Learning Applications in Customer Support and Analytics investigates the applications of AI and ML and how they can be implemented to enhance customer support and analytics at various levels of organizations. This book is ideal for marketing professionals, managers, business owners, researchers, practitioners, academicians, instructors, university libraries, and students, and covers topics such as artificial intelligence, machine learning, supervised learning, deep learning, customer sentiment analysis, data mining, neural networks, and business analytics.

Through a combination of rapid technological advancement and the ongoing digital revolution, the role of Human Resources (HR) in shaping organizational trajectories has seen unprecedented growth. The amalgamation of digital HR technologies and the advent of Industry 5.0 pose both exceptional opportunities and formidable challenges, especially for developing economies grappling with resource constraints and skill gaps. These nations stand at a crossroads, where leveraging digital HR technologies becomes imperative for bolstering their competitive edge in the global arena. The book Convergence of Human Resources Technologies and Industry 5.0 undertakes a comprehensive exploration of the impacts, implementation, and repercussions of digital HR technologies within the framework of Industry 5.0 in developing economies. Bridging the gap between theory and practice, it employs a comprehensive approach encompassing theoretical frameworks, empirical investigations, and practical insights from both academia and industry. By offering tangible takeaways, and approaches, it equips readers to adeptly harness the power of digital HR technologies, enabling organizations to thrive in the era of Industry 5.0. Designed for HR professionals, executives, managers, researchers, policymakers, and students, this book delves into critical topics such as understanding the notion of Industry 5.0 in developing economies, exploring the transformative potential of digital HR technologies, and addressing challenges associated with their implementation.

As organizations navigate the complexities of modern information systems management (ISM), they face many challenges. Rapid technological advancements, changing workplace structures, and mainstreaming remote work have underscored the need for clear roles, responsibilities, and methods for interaction within ISM groups and with external stakeholders. This lack of clarity can lead to inefficiencies, inconsistencies, and even breakdowns in communication, hindering the organization's ability to manage its information systems effectively. Essential Information Systems Service Management serves as a comprehensive solution to the challenges of modern ISM. It uniquely compiles critical roles, responsibilities, workflows, processes, functions, and methods for successfully managing contemporary information systems. By providing a clear roadmap, this book empowers practitioners and students to navigate the evolving professional landscape confidently and competently, ensuring they can contribute effectively to their organizations.

In modern marketing, a pivotal challenge has surfaced - finding the delicate balance between automation and human interaction. This challenge stems from the rapid advancement of artificial intelligence (AI) technologies, which, while promising unparalleled efficiency and innovation, also lack the personal touch inherent in traditional marketing. As AI gains prominence, marketers grapple with integrating automated processes while preserving the authenticity and emotional resonance that human engagement brings. Balancing Automation and Human Interaction in Modern Marketing positions itself as a guiding force in achieving balance amid the changing marketing landscape. Within the pages of this book lies a comprehensive exploration of contemporary marketing challenges centered on striking the right balance between automation and human interaction. The quest for optimal equilibrium threads through topics such as elevating customer experiences, scalable personalization through AI, emotional intelligence in marketing, and the critical role of human-centered design. By addressing these challenges head-on, the book provides practical advice for implementing AI in marketing but positions ethics at the forefront. It advocates for responsible AI-driven marketing, fostering trust, and ensuring that the human touch remains a cornerstone of brand-consumer relationships.

Artificial intelligence (AI) is becoming a reality for pioneering organizations while they are facing complex and multifaceted aspects of business sustainability with ambiguous and changing ethical norms and vague or nonexistent legislation. The first quarter of the 21st century was identified as the beginning of the continuous, ongoing, and accelerating wave of simultaneous general purpose technologies revolutions causing accelerated shrinkage of the half-life of knowledge. Cases on Enhancing Business Sustainability Through Knowledge Management Systems presents teaching case studies exploring the formulation and implementation of knowledge management systems (KMS) in organizations. Covering topics such as automation, machine learning, and socio-ecological innovation, this case book is an essential resource for business leaders and managers, IT managers, entrepreneurs, government officials, computer scientists, students and educators of higher education, librarians, researchers, and academicians.

As classrooms move from chalkboards to digital platforms, there's a critical juncture where the potential of AI intersects with the future of academia. The problem is multifaceted — it involves the nature of pedagogy, the demand for personalized learning experiences, and the ethical considerations inherent in deploying AI technologies. Educators, researchers, and administrators face the challenge of navigating this transformation while ensuring inclusivity, fairness, and ethical practice. Integrating AI in higher education risks becoming a chaotic endeavor without a comprehensive understanding of the opportunities, challenges, and ethical dimensions. The lack of a strategic approach could lead to biases, privacy concerns, and a digital divide exacerbating educational inequalities. Enhancing Higher Education and Research With OpenAI Models explores the intersection of artificial intelligence and higher education, focusing on the social sciences. A collaborative team of academics and AI expert's analyses aims to illuminate the transformative potential of integrating AI technologies into traditional educational settings. The book unravels the rich tapestry of the history of higher education in the social sciences, tracing the evolution from conventional blackboards to the modern digital landscape. It meticulously examines the increasing integration of technology in classrooms. It sets the stage for the impact of AI-driven tools and data analytics on pedagogy, personalized learning experiences, and broader access to education.

Serverless computing has emerged as a transformative technology, gaining prominence over traditional cloud computing. It is characterized by reduced costs, lower latency, and the elimination of server-side management overhead, and is driven by the increasing adoption of containerization and microservices architectures. However, there is a significant lack of comprehensive resources for academic research purposes in this field. Serverless Computing Concepts, Technology, and Architecture addresses this gap and provides a comprehensive exploration of the fundamental concepts, characteristics, challenges, applications, and futuristic approaches of serverless computing. This book serves as a valuable reference for doctorate and post-doctorate research scholars, undergraduates, and postgraduates in fields such as computer science, information technology, electronics engineering, and other related disciplines. Serverless Computing Concepts, Technology, and Architecture is poised to be a one-stop reference point for those seeking to understand and harness the potential of serverless computing. It will serve as a prominent guide for researchers in this field for years to come, enriching their knowledge and advancing the study of serverless computing.

The main goal of the book is to explore the idea behind data modeling in smart agriculture using information and communication technologies and tools to make agricultural practices more functional, fruitful and profitable. The research in the book looks at the likelihood and level of use of implemented technological components with regard to the adoption of different precision agricultural technologies. To identify the variables affecting farmers’ choices to embrace more precise technology, zero-inflated Poisson and negative binomial count data regression models were utilized. Outcomes from the count data analysis of a random sample of various farm operators show that various aspects, including farm dimension, farmer demographics, soil texture, urban impacts, farmer position of liabilities, and position of the farm in a state, were significantly associated with the approval severity and likelihood of precision farming technologies. Farm management information systems (FMIS) have constantly advanced in complexity as they have incorporated new technology, the most recent of which is the internet. However, few FMIS have fully tapped into the internet’s possibilities, and the newly developing idea of precision agriculture receives little or no support in the FMIS that are now being sold. FMIS for precision agriculture must meet a few more criteria beyond those of regular FMIS, which increases the technological complexity of these systems’ deployment in a number of ways. In order to construct an FMIS that meet these extra needs, the authors here evaluated various cutting-edge web-based methods. The goal was to determine the requirements that precision agriculture placed on FMIS.

The research in this book looks at the likelihood and level of use of implemented technological components with regard to the adoption of different precision agricultural technologies. To identify the variables affecting farmers' choices to embrace more precise technology, zero-inflated Poisson and negative binomial count data regression models are utilized. Outcomes from the count data analysis of a random sample of various farm operators show that various aspects, including farm dimension, farmer demographics, soil texture, urban impacts, farmer position of liabilities, and position of the farm in a state, were significantly associated with the approval severity and likelihood of precision farming technologies. Technical topics discussed in the book include: Precision agriculture Machine learning Wireless sensor networks IoT Deep learning

In today's rapidly evolving technological and economic landscape, organizations face the crucial problem of how to optimize their production processes and services to meet the demands of the digital age. The solution lies in technologies such as Artificial Intelligence (AI), the Internet of Things (IoT), Blockchain, and virtual environments, which offer the potential to automate, accelerate, and improve processes, thereby boosting productivity while also reducing costs. Implementing these technologies requires a dynamic understanding of their capabilities, and many organizational leaders struggle to adapt them to specific organizational contexts without a complete knowledge of the tools at their disposal. The book, edited by Professor Marisol Hernández Hernández, Streamlining Organizational Processes Through AI, IoT, Blockchain, and Virtual Environments, offers a comprehensive solution to the problem of effective implementation of these technologies into existing organizational processes. Drawing on her extensive experience in information technology, software engineering, and fuzzy logic, she provides a roadmap for organizations seeking to optimize their processes and services through the latest emerging technologies. This book is ideal for professionals and researchers who want to stay ahead of the curve in the digital age, and who need practical guidance on how to implement these technologies in their organizations. The book covers a range of topics, including AI, fuzzy logic, IoT, and embedded systems. It a significant contribution to the field of technology and innovation, providing a roadmap for organizations seeking to thrive in the digital age. It is a must-read for anyone interested in the optimization of industrial or service processes and will be of particular interest to executives and students searching for innovative solutions to organizational challenges.