Traditional and social media are used extensively in terms of public health today. Studies show that social media works much better than other follow-up systems, leading it to become a modern and somewhat new tool for disease coverage and information discovery. The current state of the representation of health and medicine in the media is an important factor to analyze in the field of health communication, especially amidst the onset of a global pandemic. The ways in which the media discusses health, the campaigns that are used, and the ethics around this role of media and journalism are defining factors in the spread of information regarding health. The Handbook of Research on Representing Health and Medicine in Modern Media is a crucial reference that discusses health communication within two contexts: in terms of the media and journalists presenting critical health information and in terms of media literacy and information retrieval methods of media consumers through modern digital channels. The main purpose of these chapters is the development of critical thinking about health presentations and health communication issues in the media by presenting a discussion of the issues that will contribute to this vital view of health, medicine, and diseases in the media. The primary topics highlighted in this book are infectious diseases in the media, campaigning, media ethics, digital platforms such as television and social media in health communication, and the media’s impact on individuals and society. This book is ideal for journalists, reporters, researchers, practitioners, public health officials, social media analysts, researchers, academicians, and students looking for information on how health and medicine are presented in the media, the channels used for information delivery, and the impact of the media on health and medicine.

This book examines the relationship between media and medicine. Drawing on insights from anthropology, linguistics, and media studies, it considers the fundamental role of news coverage in constructing wider cultural understandings of health and disease. The authors advance the notion of ‘biomediatization’ and demonstrate how health knowledge is co-produced through connections between dispersed sites of knowledge making and through multiple forms of expertise. The chapters offer an innovative combination of media content analysis and ethnographic data on the production and circulation of health news, drawing on work with journalists, clinicians, health officials, medical researchers, marketers, and audiences. New to this edition are new case studies, in particular about the COVID-19 pandemic. The first case study looks at pharmaceutical and biotech news, and how journalists portray the flow of information across the boundaries between science and business. The next two case studies examine pandemic news, beginning with the 2009 H1N1 “swine flu” pandemic and continuing to the COVID-19 pandemic. The final case study examines the treatment of race and racism in health news, looking at the ways it interacts with cultural constructions of health citizenship, and the forces that have produced a shift from deracialization of health news to a much stronger focus on race and racism in contemporary health news. This book is ideal for undergraduate students and scholars across the social sciences, health sciences, cultural studies, and journalism.

In the intricate tapestry of nature, the potential of kitchen spice seeds remains largely untapped, despite their rich history as sources of natural compounds with diverse benefits. The scientific community faces a challenge in fully comprehending and harnessing the phytochemical, ethnobotanical, and pharmacological dimensions of these seeds, which hold promise in medicine but play pivotal roles in cultural, historical, and culinary spheres. Therapeutic and Pharmacological Applications of Ethnobotany is an all-encompassing compendium meticulously crafted to bridge these knowledge gaps. By presenting a synthesis of phytochemical analysis, ethnobotanical insights, pharmacological studies, botanical descriptions, industrial and culinary applications, biogenic synthesis, and innovative uses, this book provides a holistic exploration of kitchen spice seeds. Tailored for researchers, scientists, botanists, pharmacologists, ethnobotanists, and culinary experts, it serves as a beacon guiding readers through the scientific intricacies and cultural significances of these seeds, unlocking a wealth of knowledge that transcends disciplinary boundaries.

Emerging Technologies for Health Literacy and Medical Practice unveils a transformative revolution brought about by emerging technologies, setting the stage for a paradigmatic shift from reactive medical interventions to proactive preventive measures. This transition has not only redefined the doctor-patient relationship but has also placed patients at the helm of their health management, actively engaged in informed decision-making. The book, a collective effort by experts across diverse disciplines, stands as an authoritative compendium delving into the profound implications of cutting-edge technologies in healthcare. From the tantalizing realm of artificial intelligence powering diagnostics and treatments to the tangible impact of wearable health devices and telemedicine on accessibility, each chapter delves into the nuanced interplay between technology and medical practice. This book spotlights the capabilities of these technologies, as well as dissecting the ethical, social, and regulatory tapestry they unravel. This book, thoughtfully tailored for a spectrum of stakeholders, epitomizes a synergy between knowledge dissemination and empowerment. From healthcare practitioners seeking to optimize medical practices to policymakers navigating the labyrinth of ethical considerations, from educators enriching health literacy to patients empowered to navigate their health journey, the book unearths its relevance across the healthcare spectrum.

The field of cardiovascular research and monitoring faces a critical challenge in the early detection of cardiovascular diseases due to limitations in existing monitoring methods. These methods lack accuracy, power efficiency, and compactness, creating a gap in effective intervention and patient outcomes. This pressing problem necessitates advanced solutions that can enhance the capabilities of wearable and implantable electrocardiography (ECG) sensors for accurate and timely detection of conditions like cardiac arrhythmia and heart failure. Wearable and Implantable Electrocardiography for Early Detection of Cardiovascular Diseases presents a comprehensive solution to address these challenges. Written by esteemed scholars with experience in academia and research, this groundbreaking book introduces innovative approaches to enhance ECG sensors. It introduces a novel low-noise and low-power capacitive feedback amplifier based on a current-reused operational transconductance amplifier (OTA), incorporating digitalization techniques and threshold converters to enable the accurate extraction of vital data points. The book emphasizes reduced power consumption and circuit size to ensure energy-efficient and compact monitoring solutions. Targeting academic scholars, researchers, and professionals in the field, this essential resource covers a wide range of topics and equips readers with valuable insights and innovative solutions to overcome existing limitations. By utilizing the knowledge and tools shared in this book, scholars and professionals can drive advancements in the early detection and management of cardiovascular diseases, improving patient care and outcomes.

In the realm of healthcare, the persistent challenges of data breaches, centralized systems, and fraudulent claims have posed significant hurdles in ensuring the integrity and security of patient information. The traditional approaches to managing Electronic Health Records (EHR) often fall short, leaving room for exploitation and compromising the confidentiality of sensitive medical data. Enter the transformative solution presented in Blockchain and IoT Approaches for Secure Electronic Health Records (EHR). This groundbreaking book navigates the intricate landscape of healthcare technology, addressing the vulnerabilities in the current systems. By leveraging the power of Blockchain technology, it pioneers a secure peer-to-peer communication system that not only ensures the tamper-proof nature of health records but also revolutionizes the entire healthcare industry. The book is a comprehensive exploration of Blockchain's relevance in healthcare, covering the architecture, scope, and applications that promise to redefine how patient data is managed and protected.

The world is in the midst of a mental health crisis. This combined with the complexities of health insurance regulations is putting our most vulnerable populations at risk. Further, mental health stigma influences people’s perceptions and makes it more difficult for vulnerable populations to get the help that they need. It is essential that there are sufficient resources in navigating complex mental healthcare systems. Perspectives and Considerations on Navigating the Mental Healthcare System provides recommendations about seeking mental healthcare in a complex system. It also raises awareness that many of those suffering need to overcome obstacles in seeking treatment. Covering topics such as mental health stigma, self-advocacy, and library support, this premier reference source is an excellent resource for caregivers, counselors, psychologists, therapists, community leaders, librarians, students and faculty of higher education, researchers, and academicians.

A level of decision making is concerned with deciding the organization’s objectives, resources, and policies. A significant problem at this decision-making level is predicting the organization’s future and its environment as well as matching the organization’s characteristics to that environment. This process generally involves technology and knowledge from the market and clients. In the current era, the implementation of marketing information systems supported with AI techniques is crucial to being a unique opportunity to leverage marketing strategies with cutting-edge technologies. Global Perspectives on the Strategic Role of Marketing Information Systems communicates the recent advances in marketing information systems. Covering topics such as digital entrepreneurship, international business, and micro and small enterprises, this premier reference source is a cutting-edge resource for marketers, entrepreneurs, business leaders and managers, IT managers, students and educators of higher education, librarians, researchers, and academicians.

Health professionals grapple with a critical challenge: the traditional Continuous Medical Education (CME) model falls short of fostering the unique skills and self-directed learning required for a dynamic career. As medical practitioners navigate a world of new epidemiological models, technologies, and strategies, the need for a transformative solution becomes evident. The Lifelong Learning Journey of Health Professionals: Continuing Education and Professional Development is a book that not only identifies the limitations of existing education models but also provides a comprehensive solution for ushering in a new era of lifelong learning. This compelling book advocates for a paradigm shift towards Continuous Professional Development (CPD), a contemporary concept that embraces non-traditional learning formats. It dismantles the inadequacies of credit-based training by emphasizing the importance of self-direction and self-assessment for adult learners. From core principles for designing a robust CPD system to exploring successful models, alternative credentials, and the role of learning communities, the book offers a holistic approach to reshaping medical education.