Advances in machine learning techniques and ever-increasing computing power has helped create a new generation of hardware and software technologies with practical applications for nearly every industry. As the progress has, in turn, excited the interest of venture investors, technology firms, and a growing number of clients, implementing intelligent automation in both physical and information systems has become a must in business. Handbook of Research on Smart Technology Models for Business and Industry is an essential reference source that discusses relevant abstract frameworks and the latest experimental research findings in theory, mathematical models, software applications, and prototypes in the area of smart technologies. Featuring research on topics such as digital security, renewable energy, and intelligence management, this book is ideally designed for machine learning specialists, industrial experts, data scientists, researchers, academicians, students, and business professionals seeking coverage on current smart technology models.

In today’s modernized society, certain technologies have become more applicable within many professional fields and are much easier to implement. This includes the tourism industry, where smart technology has provided a range of new marketing possibilities including more effective sales tactics and delivering a more personalized customer experience. As the scope of business analytics continues to expand, professionals need research on the various applications of smart technology within the field of tourism. The Handbook of Research on Smart Technology Applications in the Tourism Industry is an essential reference source that discusses the use of intelligent systems in tourism as well as their influence on consumer relationships. Featuring research on topics such as digital advertising, wearable technology, and consumer behavior, this book is ideally designed for travel agents, tour developers, restaurateurs, hotel managers, tour directors, airlines, marketers, researchers, managers, hospitality professionals, policymakers, business strategists, researchers, academicians, and students seeking coverage on the use of smart technologies in tourism.

Connected customers, using a wide range of devices such as smart phones, tablets, and laptops have ushered in a new era of consumerism. Now more than ever, this change has prodded marketing departments to work with their various IT departments and technologists to expand consumers’ access to content. In order to remain competitive, marketers must integrate marketing campaigns across these different devices and become proficient in using technology. The Handbook of Research on Innovations in Technology and Marketing for the Connected Consumer is a pivotal reference source that develops new insights into applications of technology in marketing and explores effective ways to reach consumers through a wide range of devices. While highlighting topics such as cognitive computing, artificial intelligence, and virtual reality, this publication explores practices of technology-empowered digital marketing as well as the methods of applying practices to less developed countries. This book is ideally designed for marketers, managers, advertisers, branding teams, application developers, IT specialists, academicians, researchers, and students.

Tourism and hospitality are increasingly becoming more complex, having grown exponentially over the last decade. As the industry becomes more complex, new demands arise regarding its overall organization and operations, which call for not only more experienced and specialized staff, but also advanced technological solutions that support new paradigms and expectations. The Handbook of Research on Innovation, Differentiation, and New Technologies in Tourism, Hotels, and Food Service discusses the current changes and challenges in tourism and hospitality. Covering key topics such as entrepreneurship, local development, and technology, this major reference work is ideal for managers, entrepreneurs, business owners, industry professionals, researchers, academicians, scholars, practitioners, instructors, and students.

As Industry 4.0 brings on a new bout of transformation and fundamental changes in various industries, the traditional manufacturing and production methods are falling to the wayside. Industrial processes must embrace modern technology and the most recent trends to keep up with the times. With “smart factories”; the automation of information and data; and the inclusion of IoT, AI technologies, robotics, and cloud computing comes new challenges to tackle. These changes are creating new threats in security, reliability, the regulations around legislation and standardization of technologies, malfunctioning devices or operational disruptions, and more. These effects span a variety of industries and need to be discussed. Research Anthology on Cross-Industry Challenges of Industry 4.0 explores the challenges that have risen as multidisciplinary industries adapt to the Fourth Industrial Revolution. With a shifting change in technology, operations, management, and business models, the impacts of Industry 4.0 and digital transformation will be long-lasting and will forever change the face of manufacturing and production. This book highlights a cross-industry view of these challenges, the impacts they have, potential solutions, and the technological advances that have brought about these new issues. It is ideal for mechanical engineers, electrical engineers, manufacturers, supply chain managers, logistics specialists, investors, managers, policymakers, production scientists, researchers, academicians, and students looking for cross-industry research on the challenges associated with Industry 4.0.

Natural language processing (NLP) is a branch of artificial intelligence that has emerged as a prevalent method of practice for a sizeable amount of companies. NLP enables software to understand human language and process complex data that is generated within businesses. In a competitive market, leading organizations are showing an increased interest in implementing this technology to improve user experience and establish smarter decision-making methods. Research on the application of intelligent analytics is crucial for professionals and companies who wish to gain an edge on the opposition. The Handbook of Research on Natural Language Processing and Smart Service Systems is a collection of innovative research on the integration and development of intelligent software tools and their various applications within professional environments. While highlighting topics including discourse analysis, information retrieval, and advanced dialog systems, this book is ideally designed for developers, practitioners, researchers, managers, engineers, academicians, business professionals, scholars, policymakers, and students seeking current research on the improvement of competitive practices through the use of NLP and smart service systems.

More individuals than ever are utilizing internet technologies to work from home, teach and learn, shop, interact with peers, review medical records, and more. While it is certainly convenient to conduct such tasks via the internet, this increased internet presence has also led to a rise in the search and availability of personal information, which in turn is resulting in more cyber-attacks, privacy breaches, and information leaks. Cyber criminals are using such opportunities to attack governments, organizations, and individuals, making it necessary to anticipate, assess, and mitigate privacy and security threats during this infodemic. The Handbook of Research on Technical, Privacy, and Security Challenges in a Modern World discusses the design and development of different machine learning systems, including next generation applications, in order to mitigate cyber-attacks and address security challenges in everyday technologies. It further explores select methods and algorithms of learning for implementing better security methods in fields such as business and healthcare. It recognizes the future of privacy and the importance of preserving data through recommended practice, feedback loops, and smart agents. Covering topics such as face mask detection, gesture recognition, and botnet attacks and detection, this major reference work is a dynamic resource for medical professionals, healthcare administrators, government officials, business executives and managers, IT managers, students and faculty of higher education, librarians, researchers, and academicians.

To compete effectively today and remain sustainable over the long term, business organizations must create flexible means of generating competitive advantage given the hypercompetitive nature of the global marketplace in all industries including tourism. The COVID-19 pandemic has exacerbated the situation, thus requiring the tourism industry to reassess itself and realign operations with global and local realities. The Handbook of Research on Sustainable Tourism and Hotel Operations in Global Hypercompetition examines various aspects of the hospitality, recreation, and tourism industries. It contributes empirical research, theoretical development, and current best practices to the field. Covering topics such as sustainable medical tourism, technology acceptance model, and cultural tourism, this major reference work is an essential resource for community leaders, business executives and managers, government officials, librarians, students and faculty of higher education, researchers, and academicians.

The advent of connected, smart technologies for the built environment may promise a significant value that has to be reached to develop digital city models. At the international level, the role of digital twin is strictly related to massive amounts of data that need to be processed, which proposes several challenges in terms of digital technologies capability, computing, interoperability, simulation, calibration, and representation. In these terms, the development of 3D parametric models as digital twins to evaluate energy assessment of private and public buildings is considered one of the main challenges of the last years. The ability to gather, manage, and communicate contents related to energy saving in buildings for the development of smart cities must be considered a specificity in the age of connection to increase citizen awareness of these fields. The Handbook of Research on Developing Smart Cities Based on Digital Twins contains in-depth research focused on the description of methods, processes, and tools that can be adopted to achieve smart city goals. The book presents a valid medium for disseminating innovative data management methods related to smart city topics. While highlighting topics such as data visualization, a web-based ICT platform, and data-sharing methods, this book is ideally intended for researchers in the building industry, energy, and computer science fields; public administrators; building managers; and energy professionals along with practitioners, stakeholders, researchers, academicians, and students interested in the implementation of smart technologies for the built environment.

Throughout history, humanity has sought the betterment of its communities. In the 21st century, humanity has technology on its side in the process of improving its cities. Smart cities make their improvements by gathering real-world data in real time. Still, there are many complexities that many do not catch—they are invisible. It is important to understand how people make sense at the urban level and in extra-urban spaces of the combined complexities of invisibilities and visibilities in their environments, interactions, and infrastructures enabled through their own enhanced awareness together with aware technologies that are often embedded, pervasive, and ambient. This book probes the visible and invisible dimensions of emerging understandings of smart cities and regions in the context of more aware people interacting with each other and through more aware and pervasive technologies. Visibilities and Invisibilities in Smart Cities: Emerging Research and Opportunities contributes to the research literature for urban theoretical spaces, methodologies, and applications for smart and responsive cities; the evolving of urban theory and methods for 21st century cities and urbanities; and the formulation of a conceptual framework for associated methodologies and theoretical spaces. This work explores the relationships between variables using a case study approach combined with an explanatory correlational design. It is based on an urban research study conducted from mid-2015 to mid-2020 that spanned multiple countries across three continents. The book is split into four sections: introduction to the concepts of visible and invisible, frameworks for understanding the interplay of the two concepts, associated and evolving theory and methods, and extending current research as opportunities in smart city environments and regions. Covering topics including human geography, smart cities, and urban planning, this book is essential for urban planners, designers, city officials, community agencies, business managers and owners, academicians, researchers, and students, including those who work across multiple domains such as architecture, environmental design, human-computer interaction, human geography, information technology, sociology, and affective computing.