Handbook Of Services Marketing And Management

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The Handbook is organized in six major sections: The service setting, demand management, service excellence and profitability, service recovery, service relationships, and firm-wide service issues. A unique structural feature of the Handbook is the inclusion of both in-depth chapters as well as shorter, more focused `mini' chapters. This variation enables the book to provide broader coverage through the inclusion of more topics.

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Genre : Business & Economics
Author : Teresa Swartz
Publisher : SAGE Publications
Release : 1999-11-19
File : 534 Pages
ISBN-13 : 9781412973649


Handbook Of Services And Artificial Intelligence

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This Handbook examines the impacts of AI on the innovation of services, service processes and business models. It presents state-of-the-art conceptual and empirical evidence concerning uses and applications of AI in different service sectors and from varying perspectives.

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Genre : Business & Economics
Author : Ada Scupola
Publisher : Edward Elgar Publishing
Release : 2024-08-06
File : 375 Pages
ISBN-13 : 9781035301973


Handbook Of Service Business

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Service business accounts for more than 75 per cent of the wealth and employment created in most developed market economies. The management and economics of service business is based around selling expertise, knowledge and experiences. This Handbook co

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Genre : Business & Economics
Author : John R. Bryson
Publisher : Edward Elgar Publishing
Release : 2015-04-30
File : 465 Pages
ISBN-13 : 9781781000410


The Routledge Handbook Of Service Research Insights And Ideas

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The Routledge Handbook of Service Research Insights and Ideas offers authoritative coverage of current scholarship in the expanding discipline of service research. Original chapters from the world’s leading specialists in the discipline explore foundations and innovations in services, highlighting important issues relating to service providers, customers, and service design. The volume goes beyond previous publications by drawing together material from different functional areas, including marketing, human resource management, and service process design and operations. These topics are important in helping readers become knowledgeable about how different functional areas interact to create a successful customer experience. This book is ideal as a first port of call for postgraduate students desiring to get up to speed quickly in the services discipline. It is also a must-read for academics new to services who want to access cutting-edge research.

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Genre : Business & Economics
Author : Eileen Bridges
Publisher : Routledge
Release : 2020-04-02
File : 620 Pages
ISBN-13 : 9781351245210


Service Management

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This textbook offers a fully integrated approach to the theory and practice of service management, exploring the operational dynamics, management issues and business models deployed by service firms. It builds on recent developments in service science as an interdisciplinary research area with emphasis on integration, adaptability, optimization, sustainability and rapid technological adoption. The book explores seven fundamental processes that are key to successfully managing service businesses, helping students gain insights into: how to manage service businesses, with coverage of both small firms and large transnationals service business models, operations and productivity managing service employees how service firms engage in product and process innovation marketing, customers and service experiences internationalization of service businesses the ongoing servitization of manufacturing This unique textbook is an ideal resource for upper undergraduate and postgraduate students studying service businesses and practitioners.

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Genre : Business & Economics
Author : John R. Bryson
Publisher : Springer Nature
Release : 2020-11-26
File : 294 Pages
ISBN-13 : 9783030520601


The Oxford Handbook Of Publishing

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The Oxford Handbook of Publishing marks the coming of age of the scholarship in publishing studies with a comprehensive exploration of current research on subjects such as copyright, corporate social responsibility, globalizing markets, and changing technology that have transformed the industry in recent years.

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Genre : Business & Economics
Author : Angus Phillips
Publisher : Oxford Handbooks
Release : 2019
File : 480 Pages
ISBN-13 : 9780198794202


International Encyclopedia Of Human Geography

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International Encyclopedia of Human Geography, Second Edition, Fourteen Volume Set embraces diversity by design and captures the ways in which humans share places and view differences based on gender, race, nationality, location and other factors—in other words, the things that make people and places different. Questions of, for example, politics, economics, race relations and migration are introduced and discussed through a geographical lens. This updated edition will assist readers in their research by providing factual information, historical perspectives, theoretical approaches, reviews of literature, and provocative topical discussions that will stimulate creative thinking. Presents the most up-to-date and comprehensive coverage on the topic of human geography Contains extensive scope and depth of coverage Emphasizes how geographers interact with, understand and contribute to problem-solving in the contemporary world Places an emphasis on how geography is relevant in a social and interdisciplinary context

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Genre : Social Science
Author :
Publisher : Elsevier
Release : 2019-11-29
File : 7278 Pages
ISBN-13 : 9780081022962


Routledge Handbook Of Football Marketing

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Football is big business. The top teams and leagues in world football generate billions of dollars in revenue and serve an audience of billions of fans. This book focuses on the marketing of football, as the apex of the contemporary football industry. Drawing upon key theories and concepts in sport marketing research, it highlights the critical strategic and operational elements that underpin effective marketing in football clubs around the world. Covering developments in sponsorship, marketing communications, CRM, strategic marketing, international marketing and digital media, it features authors and cases from countries including the UK, US, France, Spain, Germany, Italy, China and Japan.

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Genre : Business & Economics
Author : Nicolas Chanavat
Publisher : Taylor & Francis
Release : 2017-03-27
File : 465 Pages
ISBN-13 : 9781351972369


How To Open Operate A Financially Successful Staffing Service Business

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Book & CD-ROM. The median annual salary for someone in the staffing service industry is $29,000 according to the U.S. Department of Labor and as a business owner, you could make even more. The Department also estimates that the staffing industry will grow faster and add more jobs than just about any other industry over the next decade. If you have always yearned for a career where you can really make a difference in someone s life and are thinking of opening a staffing service business, then we have a book that can assist you in taking those first steps and answer all of your questions along the way. Whether you will be operating out of your home or you are looking to buy or rent office space, this book can help you with a wealth of start-up information, from how to form and name your business to deciding if this will be a joint venture or if you would rather work solo. Valuable information on forming a Partnership, LLC, Corporation, or becoming a Sole Proprietor, the four types of business formation, is included, as well as the legal implications of each. A complete list of all of the start-up equipment that you will need is provided, as well as a sample budgeting sheet to allow you to gauge start-up costs. You will learn about potential risks that you take in opening a staffing service and how to minimise your losses. Also include is information on other types of insurance that you will need to have available to contractors that you hire, such as workers compensation, disability, and unemployment insurance. This book will assist in helping you decide whether you will offer temporary staffing services, long-term staffing services, or temp-to-perm staffing services. A list of potential sectors that your business can operate in will help you decide whether to stick to a specific niche or whether you will hire contractors to work in various fields, along with the benefits of operating in both situations and factors to consider such as local supply and demand, your own career experience, and economic feasibility. This complete manual will arm you with everything you need, including sample business forms; contracts; worksheets and check-lists for planning, opening, and running day-to-day operations; lists; plans and layouts; and dozens of other valuable, time-saving tools of the trade that no business owner should be without. A special chapter on finding qualified contractors and businesses to place your employees in will be included. While providing detailed instruction and examples, the author leads you through every detail that will bring success. You will learn how to draw up a winning business plan (the companion CD-ROM has the actual business plan you can use in Microsoft Word) and about basic cost control systems, copyright and trademark issues, branding, management, legal concerns, sales and marketing techniques, and pricing formulas.

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Genre : Business & Economics
Author : Kristie Lorette
Publisher : Atlantic Publishing Company
Release : 2011
File : 290 Pages
ISBN-13 : 9781601382825


Franchise Opportunities Handbook

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This is a directory of companies that grant franchises with detailed information for each listed franchise.

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Genre : Franchises (Retail trade)
Author :
Publisher :
Release : 1978
File : 364 Pages
ISBN-13 : UIUC:30112101027438