This reader offers an essential selection of the best work on the Consumer Society. It brings together in an engaging, surprising, and thought provoking way, a diverse range of topics and theoretical perspectives.

This book examines the effects on literary works of a little-noted economic development in the early twentieth century: individuals and governments alike began to regard going into debt as a normal and even valuable part of life. The author also shows, surprisingly, that the economic changes normalizing debt paralleled and intersected with changes in sexual discourse. In Victorian novels, sex and debt are considered dangerous activities that the young should avoid in order to save and invest toward eventual marriage and a home. In twentieth-century texts, however, it often seems acceptable to go into debt and engage in sex before marriage. These literary representations followed social transformations as both economic and sexual discourse moved from the logic of saving and production to the logic of circulation. In Keynesian economics and consumerism, governments and individuals were actually encouraged to borrow and to spend more in order to increase demand and keep money circulating. In twentieth-century sexual treatises, people were similarly encouraged to indulge their desires, as pent-up states were considered as deleterious to the physical body as they were to the economic. In this book, the author traces these social transformations by examining twentieth-century literary works and films that are structured around contrasts between repressive and expansive forms of economics and sexuality. He studies a range of authors, including James Joyce, F. Scott Fitzgerald, Virginia Woolf, Ezra Pound, Zora Neale Hurston, and Frank Capra. The book ends with the 1960s, because after that decade deficits no longer seemed the cure for anything, and the advocacy of sexual indulgence dwindled. For half a century, however, the intersections of sexual and economic discourses created a sense that society was on the verge of a vast transformation. The artists studied in this book were fascinated by such a prospect, but remained ambivalent, as it seemed that their dreams of escaping dull bourgeois life and ending repression were becoming true because of the influence of the crassest economic policies.

This book presents the development of a theory of social goal-objective formation and its relationship to national interest and social vision under a democratic decision-choice system with imperfect information structure. It provides a framework for the application of fuzzy logic and its mathematics to the analysis in resolving conflicts in individual preferences in the collective decision-choice space without violence. The book demonstrates how to use fuzzy logic and its mathematics in the study of economics, social sciences and other complex systems. It also presents the use of collaborative tools of opposites, duality, polarity, continuum in fuzzy paradigm with its logic, laws of thought and mathematics in developing a new approach to the theory of political economy in order to enhance the constructs of social decision-choice theory.

The studies of poverty, progress and development in this volume, first published in 1991, by a distinguished international roster of authors and researchers, aim to increase knowledge of the social mechanisms of pauperization, marginalization, and the exclusion of certain categories of society; to bring to light the potential and creative role of socio-cultural, intellectual, ethical, moral and spiritual values in progress and the development process; and to examine the links and contradictions between development and progress in order to propose ways of reducing social inequalities.

At the turn of the twentieth century, an emerging consumer culture in the United States promoted constant spending to meet material needs and develop social identity and self-cultivation. In Sold American, Charles F. McGovern examines the key players active in shaping this cultural evolution: advertisers and consumer advocates. McGovern argues that even though these two professional groups invented radically different models for proper spending, both groups propagated mass consumption as a specifically American social practice and an important element of nationality and citizenship. Advertisers, McGovern shows, used nationalist ideals, icons, and political language to define consumption as the foundation of the pursuit of happiness. Consumer advocates, on the other hand, viewed the market with a republican-inspired skepticism and fought commercial incursions on consumer independence. The result, says McGovern, was a redefinition of the citizen as consumer. The articulation of an "American Way of Life" in the Depression and World War II ratified consumer abundance as the basis of a distinct American culture and history.