Hollywood Online provides a historical account of motion picture websites from 1993 to 2008 and their marketing function as industrial advertisements for video and other media in the digital age. The Blair Witch Project is the most important example of online film promotion in cinema history. Over the last thirty years only a small number of major and independent distributors have converted internet-created buzz into box-office revenues with similar levels of success. Yet readings of how the film's internet campaign broke new ground in the summer of 1999 tend to minimize, overlook or ignore the significance of other online film promotions. Similarly, claims that Blair initiated a cycle of imitators have been repeated in film publications and academic studies for more than two decades. This book challenges three major narratives in studies about online film marketing: Hollywood's major studios and independents had no significant relationship to the internet in the 1990s; online film promotions only took off after 1999 because of Blair; and Hollywood cashed-in by initiating a cycle of imitators and scaling up corporate activities online. Hollywood Online tests these assumptions by exploring internet marketing up to and including the film's success online (Pre-Blair, 1993-9), then by examining the period immediately after Blair (Post-Blair, 2000-8) which broadly coincides with the rise and decline of DVD, as well as the emergence of the social media sites MySpace, Facebook and Twitter.

In this engaging and readable book, Peter Decherney tells the story of Hollywood, from its nineteenth-century origins to the emergence of internet media empires. He recounts how the studio system rose out of the ashes of Thomas Edison's trust to create the handful of companies that have dominated global screens and imaginations for more than 100 years. Throughout, he reveals that the elements we take to be a natural part of the Hollywood experience--stars, genre-driven storytelling, blockbuster franchises, etc.--are really the product of cultural, political, and commercial forces. In many ways, Hollywood has remained the same for over a century. It has always been a global industry based in the U.S., and its storytelling has always unfolded across media, adapting plays, book, and comics and spinning off product tie-ins, television series, and social media campaigns. But major events have also continually remade Hollywood. The studios have weathered wars, disruptive new technologies, and competition by adopting a strategy of risk management and assimilation. This book explores the challenges of new technologies, including sound, home video, and computer graphics. And it examines Hollywood's responses to World War II, independent film movements, and regulations imposed by Washington. Hollywood: A Very Short Introduction is filled with discussions of well-known movies, stars, and directors, encapsulating the past century of research on Hollywood while adding many original insights and stories. It is the perfect introduction for readers who want to better understand the history and functioning of our screen-saturated world. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.

Hollywood, Interrupted is a sometimes frightening, occasionally sad, and frequently hysterical odyssey into the darkest realms of showbiz pathology, the endless stream of meltdowns and flameouts, and the inexplicable behavior on the part of show business personalities. Charting celebrities from rehab to retox, to jails, cults, institutions, near-death experiences and the Democratic Party, Hollywood, Interrupted takes readers on a surreal field trip into the amoral belly of the entertainment industry. Each chapter — covering topics including warped Hollywood child-rearing, bad medicine, hypocritical political maneuvering and the complicit media — delivers a meticulously researched, interview-infused, attitude heavy dispatch which analyzes and deconstructs the myths created by the celebrities themselves. Celebrities somehow believe that it's their god-given right to inflict their pathology on the rest of us. Hollywood, Interrupted illustrates how these dysfunctional dilettantes are mad as hell... And we're not going to take it any more.

The Science Fiction Film in Contemporary Hollywood focuses on the American science fiction (SF) film during the period 2001-2020, in order to provide a theoretical mapping of the genre in the context of Conglomerate Hollywood. Using a social semiotics approach in a systematic corpus of films, the book argues that the SF film can be delineated by two semiotic squares -the first one centering on the genre's more-than-human ontologies (SF bodies), and the second one focusing on its imaginative worlds (SF worlds). Based on this theoretical framework, the book examines the genre in six cycles, which are placed in their historical context, and are analyzed in relation to cultural discourses, such as technological embodiment, race, animal-human relations, environmentalism, global capitalism, and the techno-scientific Empire. By considering these cycles -which include superhero films, creature films, space operas, among others-as expressions of the genre's basic oppositions, the book facilitates the comparison and juxtaposition of films that have rarely been discussed in tandem, offering a new perspective on the multiple articulations of the SF film in the new millennium.

Beginning with Thomas Edison's aggressive copyright disputes and concluding with recent lawsuits against YouTube, Hollywood's Copyright Wars follows the struggle of the film, television, and digital media industries to influence and adapt to copyright law. Though much of Hollywood's engagement with the law occurs offstage, in the larger theater of copyright, many of Hollywood's most valued treasures, from Modern Times (1936) to Star Wars (1977), cannot be fully understood without appreciating their legal controversies. Peter Decherney shows that the history of intellectual property in Hollywood has not always mirrored the evolution of the law and recounts these extralegal solutions and their impact on American media and culture.

With strict guidelines on methodology and time frame -- films produced after September 2001, and a socio-semiotic theoretical framework -- Betty Kaklamanidou unpacks the problematic terms and ideas that go along with defining a new genre. Kaklamanidou considers a different sub-genre per chapter, placing each group of films in their socio-historical context to reach conclusions about the production of political films in millennial Hollywood. In shifting the terms of the debate, The "Disguised" Political Film in Contemporary Hollywood offers a fresh, new approach to the subject of the political film. The political film is not a clearly delineated object but rather an elusive one and resistant to clear boundaries. So, what is a political film? Can The Hunger Games (2012) belong to the same category as Lincoln (2012)? Is Jarhead (2005) a political movie simply because it is set during the Gulf War but with no reference to the motives of the conflict and/or American and Arab relations, and thus in the same group of war films such as The Three Kings (1999), another narrative that focuses on the same military conflict but includes direct commentary to governmental and military strategies? Are historical films by definition political since the majority deals with significant events and/or people in a specific socio-cultural landscape?

From the growth in merchandising and product placement to the rise of the movie franchise, branding has become central to the modern blockbuster economy. In a wide-ranging analysis focusing on companies such as Disney, Dolby, Paramount, New Line and, in particular, Warner Bros., Brand Hollywood provides the first sustained examination of the will-to-brand in the contemporary movie business. Outlining changes in the marketing and media environment during the 1990s and 2000s, Paul Grainge explores how the logic of branding has propelled specific kinds of approach to the status and selling of film. Analyzing the practice of branding, the poetics of corporate logos, and the industrial politics surrounding the development of branded texts, properties and spaces - including franchises ranging from Looney Tunes to Lord of the Rings and Harry Potter to The Matrix - Grainge considers the relation of branding to the emergent principle of ‘total entertainment’. Employing an interdisciplinary method drawn from film studies, cultural studies and advertising and media studies, Brand Hollywood demonstrates the complexities of selling entertainment in the global media moment, providing a fresh and engaging perspective on branding’s significance for commercial film and the industrial culture from which it is produced.

Wikipedia went dark on January 18, 2012. So did thousands of other websites, including search giant Google, all to protest a controversial copyright bill called the Stop Online Piracy Act (SOPA). The protest even helped to ignite mass demonstrations on the streets of over 250 cities in all 27 countries of the European Union to stop a similar attempt to regulate the Internet under the Anti-Counterfeiting Trade Agreement (ACTA). This book provides a gripping, behind-the-scenes look at how people organized the largest Internet protest in history, plus the largest single-day demonstration in the streets of 27 countries of the European Union. This grassroots movement involving millions of people won an unexpected, but historic first victory in the fight for a "free and open Internet."

Substantially revised and updated, this book highlights how Hollywood has transformed itself to attain ever global clout and reach and the material factors underlining Hollywood's apparent artistic success. Takes into consideration recent events affecting Hollywood such as 9/11, US foreign policy and developments in consumer technology.

This is classic Hollywood history as told through the life and career of one of its most iconic actresses. The book benefits tremendously from the author's meeting with Olivia de Havilland after he was assigned to handle her projected memoir at the Delacorte Press in 1973. Amburn also knew many of the key figures in her life and career, a veritable pantheon of Hollywood royalty from the 30s, 40s, and 50s: Jimmy Stewart, George Cukor, and David O. Selznick, and he was an editor at William Morrow when the company published the autobiography of de Havilland's difficult sister Joan Fontaine. Superbly researched and full of delicious anecdotes about Clark Gable, John Huston, Vivien Leigh, Laurence Olivier, Montgomery Clift, Errol Flynn, David Niven, and Bette Davis--particularly the bloody, bone-crunching fistfight Flynn and Huston waged over Olivia--this book not only profiles one of the finest actresses of her time, but also the culture of the film industry's Golden Age. It details de Havilland's relationships with the men who sought her--Howard Hughes, Jimmy Stewart, Errol Flynn, John F. Kennedy, Burgess Meredith, and John Huston, as well as her friendships with Grace Kelly, British Prime Minister Edward Heath, Ronald Reagan, Victor Fleming, and Ingrid Bergman. Here, too, are the fabulous and often surprising back stories of her 49 films, including Gone With the Wind, The Adventures of Robin Hood, The Snake Pit, Hush . . . Hush, Sweet Charlotte, and the two for which she won Oscars, The Heiress and To Each His Own. The account of the filming of Gone With the Wind is unique in that the author interviewed many of the people involved in the epic making of this masterpiece as Lois Dwight Cole, who discovered the novel, producer David O. Selznick, director George Cukor, agents Kay Brown and Annie Laurie Williams, Radie Harris, Vivien Leigh's closest friend in the press, and both Edie Goetz and Irene Mayer Selznick, daughters of Louis B. Mayer, head of MGM, the studio that funded, released, and ended up owning Gone With the Wind. Also included in this biography are Olivia's adventures with Bette Davis. They appeared together in four movies and Davis tried to destroy her, but Olivia stood up to Davis as no other actress had ever dared to do. She won Davis's respect, and by the time they made their biggest hit, Hush . . . Hush, Sweet Charlotte, a lasting friendship had blossomed. Undertaking a joint national publicity tour, they attracted mobs of boisterous fans and, in private, reminisced about the Golden Age of movies, evaluated the current crop of stars, and exchanged observations about love goddesses, nudity, and parenthood.