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BOOK EXCERPT:
Product Details :
Genre |
: Branding (Marketing) |
Author |
: |
Publisher |
: |
Release |
: 2006 |
File |
: 526 Pages |
ISBN-13 |
: CORNELL:31924101897084 |
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BOOK EXCERPT:
Product Details :
Genre |
: Hospitality industry |
Author |
: |
Publisher |
: |
Release |
: 2005 |
File |
: 492 Pages |
ISBN-13 |
: CORNELL:31924100630296 |
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BOOK EXCERPT:
Product Details :
Genre |
: Hospitality industry |
Author |
: |
Publisher |
: |
Release |
: 2001 |
File |
: 426 Pages |
ISBN-13 |
: CORNELL:31924090780887 |
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BOOK EXCERPT:
Product Details :
Genre |
: Chain restaurants |
Author |
: |
Publisher |
: |
Release |
: 2001 |
File |
: 336 Pages |
ISBN-13 |
: CORNELL:31924090780861 |
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BOOK EXCERPT:
Product Details :
Genre |
: Fast food restaurants |
Author |
: |
Publisher |
: |
Release |
: 2008 |
File |
: 320 Pages |
ISBN-13 |
: CORNELL:31924088343623 |
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BOOK EXCERPT:
"This textbook will be used to support undergraduate dissertation supervision. The book clearly sets out the research philosophies, principles and practices relevant to conduct of fieldwork. A useful and informative text to aid the research design and process." - Nazia Ali, Bedfordshire University "A key text for students studying research methods or undertaking a research project in the hospitality and tourism industries." - Lisa Wyld, Westminster Kingsway College "An excellent overview of primary research itself and its application in Hospitality and Tourism." - Jane Warren, SHRM College Hospitality and tourism is the fourth biggest industry in the world. What are the key research issues in the field? What methods are particularly useful to answer questions of management, policy, strategy and general understanding? This is the first comprehensive guide to research methods and issues for students engaged in hospitality and tourism studies. Jargon-free, incisive and relevant, the book offers an uncluttered guide to key concepts and essential research techniques. It is grounded in a real world approach that concentrates upon the issues that students will encounter in their studies and work experience. It fills an enormous gap in the field providing students with the first dedicated introduction to research methods for hospitality and tourism students.
Product Details :
Genre |
: Business & Economics |
Author |
: Bob Brotherton |
Publisher |
: SAGE |
Release |
: 2008-03-11 |
File |
: 258 Pages |
ISBN-13 |
: 9781446203705 |
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BOOK EXCERPT:
Tourism and hospitality are increasingly becoming more complex, having grown exponentially over the last decade. As the industry becomes more complex, new demands arise regarding its overall organization and operations, which call for not only more experienced and specialized staff, but also advanced technological solutions that support new paradigms and expectations. The Handbook of Research on Innovation, Differentiation, and New Technologies in Tourism, Hotels, and Food Service discusses the current changes and challenges in tourism and hospitality. Covering key topics such as entrepreneurship, local development, and technology, this major reference work is ideal for managers, entrepreneurs, business owners, industry professionals, researchers, academicians, scholars, practitioners, instructors, and students.
Product Details :
Genre |
: Business & Economics |
Author |
: Fernandes, Gonçalo Poeta |
Publisher |
: IGI Global |
Release |
: 2023-08-25 |
File |
: 410 Pages |
ISBN-13 |
: 9781668469873 |
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BOOK EXCERPT:
An Introduction to Tourism is the essential guide to the tourism industry. It provides a comprehensive and authoritative introduction to all facets of tourism including: the history of tourism; factors influencing the tourism industry; tourism in developing countries; sustainable tourism; forecasting future trends. Tourism has changed radically in recent years with the onset of many technological and economic changes and an ever increasing concern for the environment. This book provides a down-to-earth introduction to this complex and multi-faceted industry. This invaluable introduction is written for all students of tourism and all those involved in the industry who want to know more about the structure, component activities and environment within which they work.
Product Details :
Genre |
: Business & Economics |
Author |
: Leonard J Lickorish |
Publisher |
: Routledge |
Release |
: 2007-06-01 |
File |
: 257 Pages |
ISBN-13 |
: 9781136391927 |
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BOOK EXCERPT:
Product Details :
Genre |
: Hotels |
Author |
: |
Publisher |
: |
Release |
: 2006 |
File |
: 36 Pages |
ISBN-13 |
: CORNELL:31924103794370 |
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BOOK EXCERPT:
Now in its ninth edition, Human Resource Management in the Hospitality Industry: A Guide to Best Practice, is fully updated with new legal information, data, statistics and examples. Taking a 'process' approach, it provides the reader with an essential understanding of the purpose, policies and processes concerned with managing an enterprise’s workforce within the current business and social environment. Since the eighth edition of this book there have been many important developments in this field and this ninth edition has been completely revised and updated in the following ways: Extensively updated content to reflect recent issues and trends including: labour markets and industry structure, impacts of IT and social media, growth of international multi – unit brands, role of employer branding, talent management, equal opportunities and managing diversity. All explored specifically within the Hospitality Industry The text explores key issues and shows real life applications of HRM in the Hospitality industry and is informed through the authors’ research projects within Mitchells & Butler's plc, Pizza Express, Marriott Hotels and Café Rouge. An extended case study drawing from the authors’ experience working with Forte and Co., Centre hotels, Choice Hotels and Bass, Price Waterhouse and Grant Thornton Written in a user friendly style and with strong support from the Institute of Hospitality, each chapter includes international examples, bulleted lists, guides to further reading and exercises to test knowledge.
Product Details :
Genre |
: Business & Economics |
Author |
: Michael J. Boella |
Publisher |
: Routledge |
Release |
: 2013-03-05 |
File |
: 354 Pages |
ISBN-13 |
: 9781136214738 |