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William Marling's provocative work analyzes—in specific terms—the impacts of American technology and culture on foreign societies. Marling answers his own question—how "American" is globalization?—with two seemingly contradictory answers: "less than you think" and "more than you know." Deconstructing the myth of global Americanization, he argues that despite the typically American belief that the United States dominates foreign countries, the practical effects of "Americanization" amount to less than one might suppose. Critics point to the uneven popularity of McDonalds as a prime example of globalization and supposed American hegemony in the world. But Marling shows, in a series of case studies, that local cultures are intrinsically resilient and that local languages, eating habits, land use, education systems, and other social patterns determine the extent to which American culture is imported and adapted to native needs. He argues that globalization can actually accentuate local cultures, which often put their own imprint on what they import—from translating films and television into hundreds of languages to changing the menu at a McDonalds to include the Japanese favorite Chicken Tastuta. Marling also examines the unexpected ways in which American technology travels abroad: the technological transferability of the ATM, the practice of franchising, and "shop-floor" American innovations like shipping containers, bar codes, and computers. These technologies convey American attitudes about work, leisure, convenience, credit, and travel, but as Marling shows, they take root overseas in ways that are anything but "American."

Now in a fully revised and updated edition, this concise and insightful book explores the ways American popular products such as movies, music, television programs, fast food, sports, and even clothing styles have molded and continue to influence modern globalization. Lane Crothers offers a thoughtful examination of both the appeal of American products worldwide and the fear and rejection they induce in many people and nations around the world. The author defines what we mean by "popular culture," how popular culture is distinguished from the generic concept of "culture," and what constitutes "American" popular culture. Tracing how U.S. movies, music, and TV became dominant in world popular culture, Crothers also considers the ways in which non-visual products like fast-food franchises, sports, and fashion have become ubiquitous. He also presents a fascinating set of case studies that highlight the varied roles American products play in a range of different nations and communities. Concluding with a projection of the future impact of American popular culture, this book makes a powerful argument for its central role in shaping global politics and economic development.

Globalization and the American worker is a path-breaking work on economic policy in a global age. It debunks the myths that clutter the political debate over globalization, focusing instead on the hard challenges America faces in building a stronger economic future. The book highlights the need to embrace the challenge of competing in the global economy, while making the investments in America's workers that they need to compete in world markets. It underscores the importance of adaptability in a time of accelerating economic change and explains how economic policy can encourage or hinder the ability of workers and firms to adjust to the changes that globalization has wrought. The book provides concrete recommendations for trade and tax policy, education, health care, labor, technology and range of other areas that would help build a new social contract between America and its greatest asset, its workers.

Blue-collar job loss, immigration, trade deficits—Americans blame globalization for a host of problems. Indeed, even in a political system split by fundamental divisions, populists and progressives alike belong to a chorus that decries globalization’s effects on our politics, way of life, and interactions with the world. Yet the United States is the biggest beneficiary of the global economy it has helped to create. Edward Goldberg argues that globalization is the economic and cultural version of evolution, a natural process that pushes people into more efficient behavior influenced by the market and our human need to explore, change, and grow. Properly implemented, it propels cultures and societies forward as one new idea challenges or blends into another. Harmful nationalist policies have arisen because Americans do not equally share globalization’s benefits, a situation made worse by the government’s refusal to implement policies that would mitigate the rampant inequalities. A bold challenge to popular opinion, Why Globalization Works for America offers a historically informed analysis of why we should celebrate globalization’s place in our lives.

List of Figures. Preface. 1. Globalization I: Liquids, Flows, and Structures. Some of the Basics. From Solids to Liquids (to Gases). Flows. Does Globalization Hop Rather Than Flow? Heavy, Light, Weightless. Heavy Structures That Expedite Flows. Heavy Structures as Barriers to Flows. Subtler Structural Barriers. Structure and Process. On the Increasing Ubiquity of Global Flows (and Processes) and Structures. Thinking About Global Flows and Structures. Chapter Summary. 2. Globalization II: Some Basic Issues, Debates, and Controversies. Is There Such a Thing as Globalization? If There Is Such a Thing as Globalization, When Did It Begin? Globalization or Globalizations? What Drives Globalization? If There Is Such a Thing as Globalization, Is It Inexorable? Does Globaphilia or Globaphobia Have the Upper Hand? If Globalization Is Not Inexorable, Has It Gone Too Far? What, if Anything, Can be Done About Globalization? Chapter Summary. 3. Globalization and Related Processes I: Imperialism, Colonialism, Development, Westernization, Easternization. Imperialism. Colonialism. Development. Westernization. Easternization. Comparisons with Globalization. The Era of the "Posts". Chapter Summary. 4. Globalization and Related Processes II: Americanization and Anti-Americanism. Clarifying Americanization. Some Useful Conceptual Distinctions. America's Logistical Technologies. A Broader and Deeper View of the Americanization of Consumer Culture. An American Empire? Minimizing the Importance of Americanization. Anti-Americanism. Post-Americanization. Chapter Summary. 5. Neo-Liberalism: Roots, Principles, Criticisms, and Neo-Marxian Alternatives. The Past, Present, and Future of Neo-Liberalism. Neo-Liberalism: An Exemplary Statement and the Basic Principles. Popular Neo-Liberal "Theory": The Case of Thomas Friedman. Critiquing Neo-Liberalism. Neo-Liberalism as Exception. Neo-Liberalism: The Case of Israel The End of History. The Death of Neo-Liberalism? Neo-Marxian Theoretical Alternatives to Neo-Liberalism. Chapter Summary. 6. Global Political Structures and Processes. On Political Processes and Flows. The Nation-State. Threats to the Nation-State. In Defense of the Nation-State. "Imagined Community". Changes in Global Nation-State Relations. Other Global Political Developments and Structures. Regional Political Organizations. Global Governance. Civil Society. Other Players. Chapter Summary. 7. Structuring the Global Economy. Before Bretton Woods. Bretton Woods and the Bretton Woods System. The End of Bretton Woods. Changes in, and Critiques of, Bretton-Woods-Era Organizations. Organization for Economic Cooperation and Development (OECD). European Union (Common Market). North American Free Trade Agreement (NAFTA). MERCOSUR. OPEC. The Multinational Corporation (MNC). World Economic Forum. The Myth of Economic Globalization? Chapter Summary. 8. Global Economic Flows: Production and Consumption. Trade. Increasing Competition for Commodities. The Economic Impact of the Flow of Oil. Race to the Bottom and Upgrading. Outsourcing. Financial Globalization. Corporations, People, and Ideas. Consumption. Chapter Summary. 9. Global Culture and Cultural Flows. Cultural Differentialism. Cultural Hybridization. Cultural Convergence. Cultural Imperialism. Chapter Summary . 10. High-Tech Global Flows and Structures: Technology, Media, and the Internet. Technology. Media. The Internet. Chapter Summary. 11. Global Flows of People: Vagabonds and Tourists. Migrants. Migration. Tourists and Tourism. Chapter Summary. 12. Global Environmental Flows. Differences among Nation-States. Collapse. The Leading Environmental Problems. Global Responses. Chapter Summary 13. Negative Global Flows and Processes: Dangerous Imports, Diseases, Crime, Terrorism, War. Dangerous Imports. Borderless Diseases. Crime. Corruption. Terrorism. War. The Impact of Negative Global Flows on Individuals. Chapter Summary. 14. Global Inequalities I: Patterns of Inequality. Inequality. Rural-Urban. Chapter Summary. 15. Global Inequalities II: Global Majority-Minority Relations. Majority-Minority Relations in a Global Context. Social Definitions. Race and Ethnicity. Ethnicity. Race. Gender. Children. Sexual Minorities: Gays and Lesbians. Responding to and Resisting Minority Status: The Case of Women. Chapter Summary. 16. Dealing with, Resisting, and the Futures of, Globalization. Dealing with Globalization. Resisting Globalization. The Futures of Globalization. Chapter Summary. Appendix: Disciplinary Approaches to Globalization. Anthropology. Sociology. Political Science. Economics. Geography. Psychology. Literary Criticism (Postcolonial). Other Fields. Glossary. Index.

The Paradox of a Global USA describes the vexed relationship between the United States and globalization. On the one hand, the U.S. has vociferously promoted modernization and open markets, both central components of the process of globalization. On the other hand, it appears to be resolutely determined not to live within an institutional framework of globalized authority. As the world's only superpower, the United States is often perceived as championing its own narrow national sovereignty—for example, by opposing the Kyoto Protocol and the International Criminal Court, and by taking action in Iraq outside the auspices of the UN. The book treats the paradox of American exceptionalism and globalization as a "local" happening within the broader process of globalization. These essays analyze the ways in which the USA has both played a role in, and reacted against, emerging present-day globalization. Examples are drawn from the fields of history, political science, cultural studies, and economics, making this collection one of the very few to link together so diverse a group of authors and approaches to the subject of global USA.

In the first edition, the themes of hope, optimism, and progress of neoliberalism were examined in Asia and America. The second edition, Globalization: Power, Authority, and Legitimacy in Late Modernity, analyses the new pessimism that has descended on the globalized world. The America that was once the bastion of hope, optimism and progress is now showing clear signs of a superpower in decline. The first sign of the American decline since 1941 in Pearl Harbor was the destruction of the World Trade Center in New York City on 11 September 2001. The other signs are the Vietnamization of Iraq, a nuclear stand-off with North Korea, increasing trade imbalances with China and India, a stalemate with terrorists in Afghanistan, the challenge of European protectionism, a belligerent politics in the Middle East, overt American dependence on fossil fuels, and the mushrooming of various subprime crises into an escalating global recession. This second edition incorporates the latest developments in terms of culture, wealth and terrorism around the world and provides possible solutions to salvage the American Dream.

So far there has been only praise for globalization. However, the export wave of China’s manufacturing machine and, more recently, the Global financial crisis show that globalization has limits. Globalization, the internationalization of trade, and financial integration are having enormous implications for businesses as well as for the whole economies of countries or blocks of countries. In this book Dr Chorafas argues that research is now producing evidence that there are limits to such globalization and amalgamation and that these need to be better defined and understood if some of the problems now being identified are to be prevented from applying the brakes, or worse, putting the process into reverse gear. The author examines the impact on countries such as the United States and European Union of occurrences like China's emergence as a massive manufacturing platform and the distortions of trade that result, affecting countries' GDP and creating problems such as uncontrollable current account deficits. He also considers the effect of Sovereign Wealth Funds as new entrants on the scene. These, he argues, are seen by some as 'the Trojan horses of state capitalism', particularly in what he defines as the 'absence of a global sheriff'. Globalization’s Limits looks at the EU and the Euroland as a test of globalization. The conclusions Chorafas draws about the effect on member states of pan-European banking, and the Euro as common currency, have implications for Britain and for the rest of the world. Issues relating to missed opportunities and leadership beg questions such as 'Who, if anybody, is or should be in charge of global monetary policy?

Following a study on the world flows of American products during early globalization, here the authors examine the reverse process. By analyzing the imperial political economy, the introduction, adaptation and rejection of new food products in America, as well as of other European, Asian and African goods, American Globalization, 1492–1850, addresses the history of consumerism and material culture in the New World, while also considering the perspective of the history of ecological globalization. This book shows how these changes triggered the formation of mixed imagined communities as well as of local and regional markets that gradually became part of a global economy. But it also highlights how these forces produced a multifaceted landscape full of contrasts and recognizes the plurality of the actors involved in cultural transfers, in which trade, persuasion and violence were entwined. The result is a model of the rise of consumerism that is very different from the ones normally used to understand the European cases, as well as a more nuanced vision of the effects of ecological imperialism, which was, moreover, the base for the development of unsustainable capitalism still present today in Latin America. Chapters 1, 3, 4, 7, 8, 11, and 13 of this book are freely available as a downloadable Open Access PDF under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license available at http://www.taylorfrancis.com