The movie trailer is king! As in all fields, the product is secondary; it is promotion that takes center stage. When a movie takes off in its opening weekend at the box office, it is because of the promotion of that movie. A film is not rewarded for its quality. It is rewarded for the quality of its trailer. Making one, however, is a different matter. In How To Make Blockbuster Movie Trailers, trailer producer Tom Getty opens his studio to reveal the fundamentals of making top-flight movie trailers. Never before have the secrets of Hollywood trailer-making been revealed—until now. - The universal appeal of all blockbuster films - The secret ingredient of successful movies - How to sell story with film - Capture the audience’s imagination - Examples from popular movie trailers - How to make trailer music - Persuade audiences with images - Capture the imagination with sound - Create blockbuster movie titles - And more!

Tomorrow’s winner of today’s movie-war will be the producer who recognizes this single fact: movies are a marketing business, not a moviemaking one. The problem is not better movies, or bigger ones. It’s more effectively marketed movies. It’s better movie trailers! That goes doubly so for horror movies. In “How To Make Horror Movie Trailers,” trailer producer Tom Getty opens his studio to reveal the fundamentals of making top-flight horror movie trailers. Never before have the secrets of Hollywood trailer-making been revealed-until now. INCLUDED: The universal appeal of all blockbuster films The secret ingredient of successful movies How to sell story with film Capture the audience’s imagination Examples from popular horror movie trailers Persuade audiences with images Capture the imagination with sound Create blockbuster movie titles The making of a horror movie trailer - And more!

This collection of essays brings together innovative scholarship on Shakespeare’s afterlives in tribute to Christy Desmet. Contributors explore the production and consumption of Shakespeare in acts of adaptation and appropriation across a range of performance topics, from book history to the novel to television, cinema, and digital media.

Communicate with potential customers—and persuade them to buy: “The best copywriting teacher I know.” —Michael Hyatt, New York Times–bestselling author of Your Best Year Ever This book is for everyone who needs to write copy that sells—including copywriters, freelancers, and entrepreneurs. Writing copy that sells without seeming “salesy” can be tough, but is an essential skill. How to Write Copy That Sells offers tips for crafting powerful, effective headlines and bullet points, reveals the secrets of product launch copy, and supplies specific copywriting techniques for: email marketing websites social media direct mail traditional media ads, and more “Ray invites you into his inner sanctum where he opens his real-life copywriting toolkit . . . Get this book!” —Judith Sherven, PhD, and Jim Sniechowski, PhD, bestselling authors of The Heart of Marketing

What if the only reason you aren't doing well in school is that you've been lied to about your own brain? For centuries, students worldwide have been tricked into making school more difficult, more stressful, and less successful than it needs to be. In reality, you already have the ability to make anything that you do in school easy. From writing essays to mastering any math concept to acing even your most difficult final exam, The Straight-A Conspiracy takes you through the simple, stress-free ways to conquer any class in school. The truth about straight-A's has been kept from you. It's time you knew about The Straight-A Conspiracy. [Katie O'Brien and Hunter Maats] destroy the notion that you have to be born smart to understand complex concepts and get good grades. - GeekDad, Wired.com By using concrete research in a way that speaks directly to teenagers, Maats and O'Brien hope to dispel the image of the rumpled genius, being brilliant in spite of himself. - Holly Korbey, NPR's MindShift A guide to learning that is really entertaining. Even if you're not a reader and you get bored quickly...you won't get bored with this. This is a clear-cut win for common sense. - Jordan Rich, The Jordan Rich Show, WBZ Boston

Looking for a programming guide for computer tablet use in the library setting? This book provides detailed plans and instructions with specific literacy goals for child, teen, and adult audiences—exactly what librarians seeking to integrate iPad and other tablet use into their programs need. Tablet computers are fast becoming a ubiquitous technology. These devices also represent a unique opportunity for librarians and teachers because they are relatively affordable, easy to configure and maintain, and highly adaptable. Written by a practicing digital literacy instruction librarian who is also a trained children's librarian, this book offers 50 practical programming scenarios that librarians can use to integrate iPads or other tablet devices into their programming, offering different plans for toddlers and pre-K child, school-aged patrons, teenagers, adults, and even seniors. The plans provide easy-to-follow, step-by-step instructions and are designed to be easily adaptable to serve specific audiences. The book serves as a unique resource that helps librarians address digital literacy and bridge the digital divide by focusing on—and catering to—the needs of many age groups. Author Joel A. Nichols also provides annotated lists of apps that present librarians new to tablet computing simple and effective ways of integrating an iPad into their programs.

For teachers and lovers of Shakespeare, ShakesFear and How to Cure It provides a comprehensive approach to the challenge and rewards of teaching Shakespeare and gives teachers both an overview of each of Shakespeare's 38 plays and specific classroom tools for teaching it. Written by a celebrated teacher, scholar and director of Shakespeare, it shows teachers how to use the text to make the words and the moments come alive for their students. It refutes the idea that Shakespeare's language is difficult and provides a survey of the plays by someone who has lived intimately with them on the page and on the stage.

Every Woman is a Princess..... It is the Princess who attracts limitless possibility in business, in relationships, and in life. And inside every woman lives a Princess. That’s the good news.... The bad news is there is something that is keeping the Princess secret, silent, and small. There is a power that is constantly nagging the Princess to manipulate instead of manage, react instead of respond, and force instead of attract. The startling fact is this power is not society, business, culture, or men. This power that keeps the Princess secret, silent, and small is women themselves! In other words, the only thing that keeps women from all they want in business, relationships, and life is THEMSELVES – and the ingrained beliefs that they hold about being a woman. Have you ever wondered why women make less than they’re worth? Why women back-bite and suppress other women? Why women get offended when a man holds the door for her? And, most importantly.... Why women act small when they hold the most powerful force in the universe? This book is about unlocking that force. It’s about reclaiming your power as a women and celebrating your femininity. It’s about changing the beliefs you hold about being a women in business, in relationships, and in life. “Don’t Mess With the Princess” will help you” Gain more confidence by powerfully embracing your femininity Create an extraordinary quality of life by cultivating empowering beliefs Realize your purpose ad become fiercely committee to it Learn how to manage worry, doubt, and fear and demolish them forever Create clarity and focus to stay motivated every day and Attract all you need to make your life work and prosper! From boardroom to the bedroom, when you embrace who you were designed to be as a woman, you will create the most successful businesses, attract loving relationships, enjoy a sense of peace within yourself, and give balance and harmony to the planet. Are you ready to discover the Princess in you?

The Web has gone VIDEO… 90% of all web traffic will soon be video! This 2nd - revised, expanded and updated - edition of the popular book trailer and video-guide helps you to market your novels or non-fiction books. It shows you how to master the composition of your book trailer, and where to find free music and photos. The Web has gone VIDEO… 90% of all web traffic will soon be video. Video has become the way we share, the way we communicate, the way we connect, and the way we buy and sell - especially books. Video has also become the way we search (YouTube is the second most popular search engine), the way we “surf,” and the way we make buying decisions. 111 Tips to Create Your Book Trailer Promote Your Book, Using Video to Invite New Readers In more than 111 tips it guides you step by step how to plan, create, and upload your videos, and most of all: how to attract new readers with your book trailer. Video book trailers are an important marketing tool for Indie Authors and Publishers! YouTube and other video-sharing sites have enabled authors to spread the message about their books to a wide audience. Also, thanks to the fact that videos are ranked very high in Google’s search results. After all, Google owns YouTube - which in turn means that smart video marketing of books will top any other way of advertising. Video marketing is one of the most important promo techniques available to authors!

From the trailers and promos that surround film and television to the ads and brand videos that are sought out and shared, promotional media have become a central part of contemporary screen life. Promotional Screen Industries is the first book to explore the sector responsible for this thriving area of media production. In a wide-ranging analysis, Paul Grainge and Catherine Johnson explore the intermediaries – advertising agencies, television promotion specialists, movie trailer houses, digital design companies – that compete and collaborate in the fluid, fast-moving world of promotional screen work. Through interview-based fieldwork with companies and practitioners based in the UK, US and China, Promotional Screen Industries encourages us to see promotion as a professional and creative discipline with its own opportunities and challenges. Outlining how shifts in the digital media environment have unsettled the boundaries of ‘promotion’ and ‘content’, the authors provide new insight into the sector, work, strategies and imaginaries of contemporary screen promotion. With case studies on mobile communication, television, film and live events, this timely book offers a compelling examination of the industrial configurations and media forms, such as ads, apps, promos, trailers, digital shorts, branded entertainment and experiential media, that define promotional screen culture at the beginning of the twenty-first century.