The book demystifies how to charge according to the value delivered so agencies are more resilient, flexible and successful. It is a book that leaders will give to their people to use and reuse as a simple to follow guide.

Artificial intelligence (AI) in its various forms –– machine learning, chatbots, robots, agents, etc. –– is increasingly being seen as a core component of enterprise business workflow and information management systems. The current promise and hype around AI are being driven by software vendors, academic research projects, and startups. However, we posit that the greatest promise and potential for AI lies in the enterprise with its applications touching all organizational facets. With increasing business process and workflow maturity, coupled with recent trends in cloud computing, datafication, IoT, cybersecurity, and advanced analytics, there is an understanding that the challenges of tomorrow cannot be solely addressed by today’s people, processes, and products. There is still considerable mystery, hype, and fear about AI in today’s world. A considerable amount of current discourse focuses on a dystopian future that could adversely affect humanity. Such opinions, with understandable fear of the unknown, don’t consider the history of human innovation, the current state of business and technology, or the primarily augmentative nature of tomorrow’s AI. This book demystifies AI for the enterprise. It takes readers from the basics (definitions, state-of-the-art, etc.) to a multi-industry journey, and concludes with expert advice on everything an organization must do to succeed. Along the way, we debunk myths, provide practical pointers, and include best practices with applicable vignettes. AI brings to enterprise the capabilities that promise new ways by which professionals can address both mundane and interesting challenges more efficiently, effectively, and collaboratively (with humans). The opportunity for tomorrow’s enterprise is to augment existing teams and resources with the power of AI in order to gain competitive advantage, discover new business models, establish or optimize new revenues, and achieve better customer and user satisfaction.

In recent times, derivatives have been inaccurately labelled the financial weapons of mass destruction responsible for the worst financial crisis in recent history. Inherently complex and perilous for the ill-informed investment professional they can however also be gainfully harnessed. This book is a practical guide to the complexities of exotic products written in simple terms based on the premise that derivatives are not homogenous, and not necessarily dangerous. By exploring common themes behind the construction of various structured products in interest rates, equities and foreign exchange, and investigating the economic environment that promoted the explosive growth of these products, this book will help readers make sense of their relevance in this period of economic uncertainty. Subsequently, by explaining exotic products with simple mathematics, it will aid readers in understanding their potential use in certain investment strategies whilst having a firm control over risk. Exotic products need not be inaccessible. By understanding the products available investors can make informed decisions ensuring features are consistent with their investment objectives and risk preferences. Author Chia Chiang Tan takes readers through the risks and rewards of each product, illustrating when products can damage investment strategies and how to avoid them, leading to suitable, profitable investments. Ultimately, this book will provide practitioners with an understanding of derivatives, enabling them to determine for themselves which products will fit their investment strategy, and how to use them based on the economic environment and inherent risks.

Demystifying Global Macroeconomics (DGM) provides readers with a practical, working use of international macroeconomics. For serious business and political leaders, understanding the global interconnections in economic and financial markets is crucial for making informed and well-timed decisions. DGM takes the mystery out of seemingly complex economic interactions by providing an easy-to-understand framework within which to analyze the effects of economic, social, and political shocks to a nation’s economy. John E. Marthinsen integrates the three major macroeconomic sectors, which are the credit market, goods and services market, and foreign exchange market. The author provides the reader with contemporary examples that virtually leap off the front pages of our daily news reports and confront business managers and politicians with choices and decisions to make. For example, DGM shows how to use macroeconomic tools and a global framework to analyze the effects of: U.S. tariffs on China and China’s tariffs on the United States Infrastructure spending Speculative capital outflows from nations under stress, such as Argentina and Turkey, and speculative capital inflows into safe-haven countries, such as Switzerland Demonetization in India Successfully fighting the opioid abuse problem in the United States Border adjustment tax Monetary policies Fiscal policies Marthinsen keeps readers visually engaged with the strategic use of figures, tables, charts, and illustrative exhibits. Demystifying Global Macroeconomics emphasizes the interaction among markets and equips readers with a macroeconomic perspective that will last (and be used) for years. If you are adopting this book for a teaching course, please contact Stefan.Giesen@degruyter.com to request additional instructional material.

From the price of a candy bar to the price of a house, Woirol's book demystifies prices and markets. Why do we use them, how do they work, and what can we do to make them work for us? Some of the prices we come across every day cause us few problems, while others seem mysterious, frustrating, and even unfair. In this refreshing and entertaining approach to the "dismal science," Greg Woirol shows how we, uniquely among living creatures, use markets and prices to help organize our lives. Ranging from the price of diamonds, to cell phone plans, high fashion, scalped tickets, Christmas gifts, and much more, chapters in Demystifying Economic Markets and Prices build on one another to explain hidden structural and behavioral patterns. Woirol brings clarity to the arcane world of economics, allowing readers to see patterns and meaning in a wide range of everyday prices and markets. Along the way, the author gives advice about how best to address the issues and opportunities that markets create for consumers.

Demystifying Strategy provides you with not only the basic strategic tools and techniques but also a thorough understanding of the entire process of strategic thinking and management. Using tips, guidelines and exercises it helps you to assess your own strategic mind and covers key topics such as: the different perspectives on strategy, economic analysis, dynamic competitive positioning, designing and evaluating options, implementation, managing the strategy process and how to nurture your strategic mind. Aimed at executives, entrepreneurs and also students of management, it enables you to assess the teaching of strategy 'gurus', construct your own strategy audit and challenge thinking styles by assessing the cognitive processes involved in developing successful strategies.

This book discusses important aspects of fixed income securities in emerging economies. Key features • Clarifies all conceptual and analytical aspects of fixed income securities and bonds, and covers important interest rate and credit derivative instruments in a simple and practical way. • Examines topics such as classifications of fixed income instruments; related risk-return measures; yield curve and term structure of interest rates; interest rate derivatives (forwards, futures and swaps), credit derivatives (credit default swaps); and trading strategies and risk management. • Provides step-by-step explanation of fixed income products by including real-life examples, scenarios and cases, especially in the context of emerging markets. • Presents consistent reference of actual market practices to make the chapters practice oriented while maintaining a lucid style complemented by adequate reading inputs and clear learning outcomes. • Includes complete solutions of numericals and cases for all chapters as an eResource on the Routledge website to aid understanding. The book will serve as a ready guide to both professionals from banking and finance industry (fixed income/bond dealers; fund/investment/portfolio managers; investment bankers; financial analysts/consultants; risk management specialists), and those in academics, including students, research scholars, and teachers in the fields of business management, banking, insurance, finance, financial economics, business economics, and risk management.

Mainstream research has rationalized China’s stock market on the basis of paradigms such as the institutional approach, the efficient market hypothesis, and corporate valuation principles. The deviations from such paradigms have been analyzed as puzzles of China’s stock market. Girardin and Liu explore to what extent, in the perspective of Chinese cultural and historical characteristics, far from being puzzles, these 'deviations’ are rather the symptoms of a consistent strategy for the design, development and regulation of a government-dominated financial system. This book will help investors, observers and researchers understand the hidden logic of the design and functioning of China’s modern stock market, taking a political economy view.

When Wall Street stubs a toe, markets around the world say "ouch!" But exactly how the foreign exchange market works is a mystery that can give you a migraine.Come out from the covers! The Complete Idiot's Mini Guide to Demystfying the Foreign Exchange Market provides the grounding you need to grasp this confusing aspect of the global economy. In it you get: *The foreign exchange market explained. *How market forces and exchange rates are determined. *Supply, demand, and equilibrium. *Speculating on exchange.

Marketing is a big topic. It is complex, vital - and yet too often misunderstood.