THE CLASSIC WEB AUTHORING GUIDE, NOW 100% UPDATED AND BETTER THAN EVER! If it’s for the Web, this book will help you create it...faster, smarter, better! Don’t settle for canned templates or boilerplate designs! Take control, with the classic guide to HTML web authoring...now completely revised for the latest techniques and shortcuts, including HTML5! Build it right... Well-planned and well-organized Easy to navigate Fun to read, view, and use Search engine-friendly and findable Reliable and consistent Easy to update and maintain Compatible with any browser Build it all... Websites and pages Wiki articles Web services and ecommerce eBay pages Blog posts HTML email And much more! Contains quick reference guides to HTML elements and CSS properties–including the newest HTML5 and CSS3 improvements!

This new edition features a complete syntax guide and thorough coverage of good HTML style, including what to avoid, plus multimedia, tutorials, and advanced subjects. The CD-ROM contains the complete text of the book in HTML form plus HTML utilities and a collection of useful shareware.

This book introduces HTML, the program language used to create World-Wide Web "pages", so that users of Mosaic and other Web browsers can access data. Forty to 50 new "pages" are being added to the WWW every day and this will be the first book out on the subject.

This book is the first on the craft of effective writing structured expressly for the psychologist-assessor. It blends information on the qualities that create a writer's unique presence on the page with illustrations of correct English grammar. and is a guide for report writing that can be used by either practicing professionals or graduate psychology students.

“If you want to know why more people are asking ‘what’s your pronoun?’ then you (singular or plural) should read this book.” —Joe Moran, New York Times Book Review Heralded as “required reading” (Geoff Nunberg) and “the book” (Anne Fadiman) for anyone interested in the conversation swirling around gender-neutral and nonbinary pronouns, What’s Your Pronoun? is a classic in the making. Providing much-needed historical context and analysis to the debate around what we call ourselves, Dennis Baron brings new insight to a centuries-old topic and illuminates how—and why—these pronouns are sparking confusion and prompting new policies in schools, workplaces, and even statehouses. Enlightening and affirming, What’s Your Pronoun? introduces a new way of thinking about language, gender, and how they intersect.

The AMA Manual of Style is a must-have resource for anyone involved in medical, health, and scientific publishing. Written by an expert committee of JAMA Network editors, this latest edition addresses issues that face authors, editors, and publishers in the digital age. Extensive updates are included in the References chapter, with examples of how to cite digital publications, preprints, databases, data repositories, podcasts, apps and interactive games, and social media. Full-color examples grace the chapter on data display, with newer types of graphic presentations and updated guidance on formatting tables and figures. The manual thoroughly covers ethical and legal issues such as authorship, conflicts of interest, scientific misconduct, intellectual property, open access and public access, and corrections. The Usage chapter has been revised to bring the manual up-to-date on word choice, especially in writing about individuals with diseases or conditions and from various socioeconomic, racial/ethnic, and sexual orientation populations. Specific nomenclature entries in many disciplines are presented to guide users in issues of diction, formatting, and preferred terminology. Guidance on numbers, SI units, and math has been updated, and the section on statistics and study design has undergone a major expansion. In sum, the answer to nearly any issue facing a writer or editor in medicine, health care, and related disciplines can be found in the 11th edition of the AMA Manual of Style. Available for institutional purchase or subscription or individual subscription. Visit AMAManualofStyle.com or contact your sales rep for more details.

Like any other software system, Web sites gradually accumulate “cruft” over time. They slow down. Links break. Security and compatibility problems mysteriously appear. New features don’t integrate seamlessly. Things just don’t work as well. In an ideal world, you’d rebuild from scratch. But you can’t: there’s no time or money for that. Fortunately, there’s a solution: You can refactor your Web code using easy, proven techniques, tools, and recipes adapted from the world of software development. In Refactoring HTML, Elliotte Rusty Harold explains how to use refactoring to improve virtually any Web site or application. Writing for programmers and non-programmers alike, Harold shows how to refactor for better reliability, performance, usability, security, accessibility, compatibility, and even search engine placement. Step by step, he shows how to migrate obsolete code to today’s stable Web standards, including XHTML, CSS, and REST—and eliminate chronic problems like presentation-based markup, stateful applications, and “tag soup.” The book’s extensive catalog of detailed refactorings and practical “recipes for success” are organized to help you find specific solutions fast, and get maximum benefit for minimum effort. Using this book, you can quickly improve site performance now—and make your site far easier to enhance, maintain, and scale for years to come. Topics covered include • Recognizing the “smells” of Web code that should be refactored • Transforming old HTML into well-formed, valid XHTML, one step at a time • Modernizing existing layouts with CSS • Updating old Web applications: replacing POST with GET, replacing old contact forms, and refactoring JavaScript • Systematically refactoring content and links • Restructuring sites without changing the URLs your users rely upon This book will be an indispensable resource for Web designers, developers, project managers, and anyone who maintains or updates existing sites. It will be especially helpful to Web professionals who learned HTML years ago, and want to refresh their knowledge with today’s standards-compliant best practices. This book will be an indispensable resource for Web designers, developers, project managers, and anyone who maintains or updates existing sites. It will be especially helpful to Web professionals who learned HTML years ago, and want to refresh their knowledge with today’s standards-compliant best practices.

This is the comprehensively revised second edition of a popular professional book on textbook writing and finding one's way in the higher education publishing world--for academic authors and editors, college instructors, and instructional designers. The second edition has two new chapters on the latest industry trends--such as the pricing revolt, open access movement, and wiki-textbook phenomenon, and on the use of learning objectives to structure textbook package development. Every chapter features new sections, links, forms, models, or examples from an even greater range of college courses. Contains updated and expanded appendices, glossary entries, references, bibliography entries, and index. BISAC: Language Arts & Disciplines/Authorship and Publishing

A Strategic Guide to Technical Communication incorporates useful and specific strategies for writers, to enable them to create aesthetically appealing and usable technical documentation. These strategies have been developed and tested on a thousand students from a number of different disciplines over twelve years and three institutions. The second edition adds a chapter on business communication, reworks the discussion on technical style, and expands the information on visual communication and ethics into free-standing chapters. The text is accompanied by a passcode-protected website containing materials for instructors (PowerPoint lectures, lesson plans, sample student work, and helpful links).

THIS IS NOT THE USUAL HOW TO WRITE CREATIVELY BOOK.IT IS A TEXTBOOK WITH ACTUAL PUBLISHED WORKS AND A STEP-BY STEP PROCESS DEFINED. WE TAKE THE WRITER FROM YAWN TO GREATNESS WITH 20 NEW WRITING TOOLS. 60 CHAPTERS AND 8 INDICES PROVIDE THE NECESSARY INFORMATION TO KNOW THE BOOK BUSINESS, HOW TO WRITE WITH ILLUMINATION, CREATIVITY AND MAGIC. AND EVEN CREATE A SCRIPT. EXPLAINED ARE GETTING BOOK IDEAS, THEMES, STORYTELLING, THREE SYNOPSIS, AND HOW TO WRITE WITH PASSION AND CLARITY. THE NEW WRITER MUST LEARN NEW WRITING TOOLS TO SURVIVE THE ELECTRONIC AGE, PRINT ON DEMAND PUBLISHING, LARGE BOOKSELLERS, AND GLOBAL MARKETS. THIS IS THE KEY TO HIS SUCCESS.