The Proceeding book presented the International Conference of Economics, Business & Entrepreneurship (ICEBE), which is an international conference hosted by Faculty of Economics & Business Universitas Lampung (FEB-UNILA) in collaboration with Magister Manajemen Teknologi Universitas Multimedia Nusantara. Total 50 full papers presented were carefully reviewed and selected from 85 submissions with the topics not limited to Finance, Accounting, Marketing and Digital Innovation. The ICEBE 2020 Conference was conducted virtually, on 01 October 2020 which had been attended by academics and researchers from various universities worldwide including practitioners with the theme Innovation and Sustainability in the Digital Age.

This is an open access book. The 3rd Universitas Lampung International Conference on Social Sciences (ULICoSS) 2022 (ULICoSS) 2022 is an international conference organized by the Institute for Research and Community Services, Universitas Lampung, Indonesia. The event took place on 6th – 7th September 2022 in Bandar Lampung City, on the Indonesian island of Sumatra. This event will adopt a hybrid working model, combining an in-person event with an online meeting via Zoom. Attendees and presenters are expected to interact in this way, using technology to connect to global networks. As has been widely stated in the literature, a number of reports and papers have examined the pandemic’s negative effects, with the majority of work to date focusing on COVID-19’s negative impact on psychological well-being. Thus, social adjustment is required for resilience in order to adapt to and change in the face of adversity. In other words, it is clear that social adjustment, which includes the specific behaviors and abilities that people use to deal with daily problems and adapt to changing circumstances, is critical for global resilience today. As such, this international conference, which will feature five invited keynote speakers from the Czech Republic, Hungary, Indonesia, and Japan is intended to serve as a forum for the dissemination of specific alternative and significant breakthroughs in rapid social adjustments for global resilience, with an emphasis on global society, social welfare and development, and innovative communication, among other topics. Therefore, we invite scholars, academics, researchers, experts, practitioners, and university students to participate and share perspectives, experiences, and research findings by submitting papers on a variety of topics relevant to the conference’s theme and scope. All abstracts and papers submitted for consideration will undergo a double-blind peer review process to ensure their quality, relevance, and originality.

The 2nd International Conference of Multidisciplinary Studies (ICMS) was held on July 12, 2023 in Semarang, Indonesia. Our theme was “Smart Technology and Creative Economy Transformation to Support Post-Pandemic Development”. We used a double-blind review to ensure the quality of papers. Reviewers were not allowed to know the identity of the authors. Contributions of the ICMS conference to academia and society are: 1. Building a network between universities in Asia, 2. Increase interest in research in the fields of Information Technology, Economics, Tourism, Law, Engineering, and Linguistics, 3. Building networks between researchers, academics, professionals, and postgraduate students, particularly in the fields of Technology, Economics, Tourism, Law, Engineering, and Languages, 4. A means of disseminating scientific ideas and research results to be documented in scientific publications.

In the field of modern marketing, a pivotal challenge emerges as traditional strategies grapple with the complexities of an increasingly data-centric world. Marketers, researchers, and business consultants find themselves at a crossroads, navigating the intricate intersection of data science and strategic marketing practices. This challenge serves as the catalyst for Data-Driven Marketing for Strategic Success, a guide designed to address the pressing issues faced by academic scholars and professionals alike. This comprehensive exploration unveils the transformative power of data in reshaping marketing strategies, offering a beacon of strategic success in a sea of uncertainty. This book transcends the realm of traditional marketing literature. It stands as a useful resource, not merely adding elements to ongoing research but shaping the very future of how researchers, practitioners, and students engage with the dynamic world of data-driven marketing. It is strategically tailored to reach a diverse audience, offering valuable insights to academics and researchers exploring advanced topics, practitioners in the marketing industry seeking practical applications, and graduate students studying data science, marketing, and business analytics. Policymakers, ethicists, and industry regulators will find the dedicated section on ethical considerations particularly relevant, emphasizing the importance of responsible practices in the data-driven marketing landscape.

Besides love, money and health are the most valuable human yearnings. Therefore, blockchain technology is paramount: a new foundation of confidence for human valuable transactions. Like information sharing was catalyzed on the pre-blockchain internet, transactions are now triggered on the new internet of value. In this second digital inflection point, economic media encompasses value beside information, and individuals can privately transact digital assets for the first time in history. Decentralized but structured organizations running on blockchain networks reduce transaction costs and are particularly competitive insofar as they guarantee data authenticity, confidentiality, and integrity, providing functional autonomy with disintermediation and smart contracts. Everything changed after user data were made public on the internet and privately traded by big tech companies, and nothing will be the same once that data is made private on the internet and publicly transacted by their rightful owners. While the internet of information reshaped the world, the internet of value will reform it, and everything will depend politically on this being done freely. Political and Economic Implications of Blockchain Technology in Business and Healthcare provides relevant theoretical frameworks on the civilizational impact of blockchain technology, which redesigns human interactions concerning value transactions. It gives ideas, concepts, and instruments to advance the knowledge on cryptoeconomics and decentralized governance in the new distributed trust paradigm. The chapters explore the ethical repercussions and profound political-economic consequences to society, providing insights into business applications focusing on the healthcare sector. In a blockchain era affected by the post-COVID-19 new normal, which mixes politics, economics, and health, this book is essential for students and researchers in social and life sciences; professionals and policymakers working in the fields of public and business administration; and healthcare workers and researchers, academicians, and students interested in blockchain technology and its political and economic impacts in the industry and society.

Discover the impactful ways that climate and weather changed the very course of human history from the founder and CEO of AccuWeather! Join AccuWeather founder and CEO Dr. Joel N. Myers on a journey from the beginning of time to the modern day to see how weather and climate impacted world events throughout history, both the good and the bad. Learn about the comet that hit Earth almost 67 million years ago, and how it triggered a massive climate disruption that led to the extinction of the dinosaur; the dramatic climate shift in 1213 BC that created the conditions for the Ten Plagues of Egypt, a foundational moment in three major world religions; how superior knowledge of the winds allowed the ancient Greeks to prevail over Persian attackers in 400 BC; the volcano in 44 BC that helped launch the Roman Empire; how Tropical storms thwarted Mongol invaders and preserved an independent Japan in 1273; how the "Little Ice Age" ushered in the age of the European Witch Trials, which eventually influenced the Salem Witch Trials; the shipwreck of the Sea Venture in 1609 in an Atlantic hurricane that inspired Shakespeare's last play TheTempest; the fog that helped to create an independent United States of America during the Revolutionary War; the storm in 1814 that ended the reign of Napoleon Bonaparte; the "Great White Hurricane," i.e. two major blizzards, that helped create the New York Subway System in 1888; and so much more! Also explored are weather what-ifs, including the haunting question: Would the hurricane that remained off the coast have prevented the deadly attacks of September 11, 2001, if it had just moved inland? Dr. Myers founded AccuWeather, the world's most accurate source of highly localized weather forecasts and warnings everywhere in the world, in 1962, and ever since, he has been the foremost authority on all things weather. Invisible Iceberg: When Climate and Weather Shaped History is an exciting, sometimes shocking, trip around the world and through time to prove once and for all that weather really does shape the world and the course of history!

· Fine-tuning our health is not a single day’s work rather it’s a continuous process that takes time and planning. · We all should start fine-tuning our health at the age of 18 only but it’s never too late. · There are certain tests we should all be doing every year fine-tuning our health which reflects the day-to-day functioning of our body. · If there is any deviation from those baseline standard parameters, then we have to look for the reason why our parameters are not falling within the normal range. · Good health is a choice and we all should choose wisely.