Identity Designed The Process

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Delve into the fascinating world of visual identities with Identity Designed: The Process, an essential resource by renowned graphic designer David Airey. In this comprehensive and insightful book, Airey guides you through the four fundamental stages of the design process: research, strategy, design, and implementation. Written for a diverse audience, from design students to professionals in a range of roles, his unique insights and practical advice will help you succeed in crafting and managing impactful visual identities. Drawing upon his expertise and extensive knowledge of the design profession, Airey not only shares lessons learned from projects he’s worked on throughout his successful career—he also features compelling case studies from top-level design studios such as Frost*collective, Pentagram, Bond, Bielke&Yang, Manual, DutchScot, and many more. These case studies serve as illuminating examples, showcasing the application of effective identity design principles in everyday contexts. With its practical approach and thought-provoking analysis, Identity Designed: The Process equips you with the essential knowledge and tools needed to develop enduring, distinctive identities. By emphasizing the symbiotic relationship between creativity and strategic thinking, Airey guides you through the process of designing identities that resonate, that convey a persuasive brand narrative, and that ultimately improve how businesses function. Whether you’re a student or teacher looking for an updated reference, professional designer wanting to grow and refine your skills, a design enthusiast seeking inspiration, a marketing expert needing to improve company communications, or a business owner aiming to enhance your brand’s visual presence, Identity Designed: The Process is an invaluable resource. It will help you make intentional creative choices to positively shape and transform the visual world around you.

Product Details :

Genre : Design
Author : David Airey
Publisher : Rockport Publishers
Release : 2024-06-04
File : 242 Pages
ISBN-13 : 9780760384077


Identity Designed

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Ideal for students of design, independent designers, and entrepreneurs who want to expand their understanding of effective design in business, Identity Designed is the definitive guide to visual branding. Written by best-selling writer and renowned designer David Airey, Identity Designed formalizes the process and the benefits of brand identity design and includes a substantial collection of high-caliber projects from a variety of the world’s most talented design studios. You’ll see the history and importance of branding, a contemporary assessment of best practices, and how there’s always more than one way to exceed client expectations. You’ll also learn a range of methods for conducting research, defining strategy, generating ideas, developing touchpoints, implementing style guides, and futureproofing your designs. Each identity case study is followed by a recap of key points. The book includes projects by Lantern, Base, Pharus, OCD, Rice Creative, Foreign Policy, Underline Studio, Fedoriv, Freytag Anderson, Bedow, Robot Food, Together Design, Believe in, Jack Renwick Studio, ico Design, and Lundgren+Lindqvist. Identity Designed is a must-have, not only for designers, but also for entrepreneurs who want to improve their work with a greater understanding of how good design is good business.

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Genre : Design
Author : David Airey
Publisher : Rockport Publishers
Release : 2019-01-22
File : 291 Pages
ISBN-13 : 9781631595943


Managing The Design Process Concept Development

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This book illustrates the point where theory meets practice in the design studio environment. This book examines design management concepts and methods in real-world applications. Unlike other books on design management, this book is visually stunning, featuring many image-rich case studies to illustrate the fundamentals of design management in a way that speaks to a design audience. The information is not something that is typically taught in design (or business) school—it’s learned on the job, making this an invaluable reference for designers.

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Genre : Design
Author : Terry Stone
Publisher : Rockport Publishers
Release : 2010-07-01
File : 209 Pages
ISBN-13 : 9781610580663


Information Technology And Product Development

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Information Technology and Product Development: A Research Agenda presents important new research from varied disciplines aimed at developing new theoretical concepts and insights on the application of IT in product and service innovation. Drawing on the work of researchers in such varied management areas as information services, technology management, marketing, operations, business strategy and organizational behavior, the book redefines the role of IT in product and service development and the organizational and management issues underlying the successful deployment of IT in innovation contexts, and provides a foundation for future research on the diverse types of IT applications in product development and their potential impact on both product and service innovation. Reflecting two critical shifts in the service sector – the increased complexity and convergence in products and services, along with the rise of the Internet and rapid digitization of products and services – the book is organized into three sections. Section 1 presents four chapters that focus on the traditional areas of project and process management; Section 2 presents four chapters focusing on the emerging areas of collaborative innovation and knowledge co-creation; and Section 3 presents one chapter that draws it all together and identifies some of the important themes and issues for future research. This important new work has much to offer academic researchers in management in its in-depth theoretical analysis of the wide range of organizational and management issues associated with the application of IT in product and service development. It will also appeal to researchers and thought-leaders in consulting organizations whose primary area of interest is product development or IT applications.

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Genre : Business & Economics
Author : Satish Nambisan
Publisher : Springer Science & Business Media
Release : 2010-01-08
File : 221 Pages
ISBN-13 : 9781441910813


Human Dynamics And Design For The Development Of Contemporary Societies

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Proceedings of the 14th International Conference on Applied Human Factors and Ergonomics (AHFE 2023), July 20–24, 2023, San Francisco, USA

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Genre : Technology & Engineering
Author : Daniel Raposo, Nuno Martins and Daniel Brandão
Publisher : AHFE International
Release : 2023-07-19
File : 204 Pages
ISBN-13 : 9781958651575


The Limits Of Forgiveness

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Demystifying an unrealistic ideal Maria Mayo questions the contemporary idealization of unconditional forgiveness in three areas of contemporary life: so-called Victim-Offender Mediation involving cases of criminal injury, the work of the Truth and Reconciliation Commission in post-apartheid South Africa, and the pastoral care of victims of domestic violence. She shows that an emphasis on unilateral and unconditional forgiveness puts disproportionate pressure on the victims of injustice or violence and misconstrues the very biblical passages—especially in Jesus’ teaching and actions—on which advocates of unconditional forgiveness rely.

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Genre : Religion
Author : Maria Mayo
Publisher : Wipf and Stock Publishers
Release : 2021-05-06
File : 275 Pages
ISBN-13 : 9781666703559


Information Communication And Engineering

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Selected, peer reviewed papers from the 2012 International Conference on Information, Communication and Engineering (ICICE 2012), December 15-20, 2012, Fuzhou, Taiwan

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Genre : Technology & Engineering
Author : Teen Hang Meen
Publisher : Trans Tech Publications Ltd
Release : 2013-02-27
File : 563 Pages
ISBN-13 : 9783038260530


Governing Paradoxes Of Restorative Justice

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Restorative justice is the policy of eschewing traditional punishments in favour of group counselling involving both victims and perpetrators. Until now there has been no critical analysis of governmental rationales that legitimize restorative practices over traditional approaches but Governing Practices of Restorative Justice fills this gap and addresses the mentalities of governance most prominent in restorative justice. The author provides comprehensible commentary on the central images of this discursive arena in a style accessible to participants and observers alike of restorative justice.

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Genre : Law
Author : George Pavlich
Publisher : Routledge
Release : 2013-01-11
File : 149 Pages
ISBN-13 : 9781136641756


Restorative Justice

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The legitimacy and performance of the traditional criminal justice system is the subject of intense scrutiny as the world economic crisis continues to put pressure on governments to cut the costs of the criminal justice system. This volume brings together the leading work on restorative justice to achieve two objectives: to construct a comprehensive and up-to-date conceptual framework for restorative justice suitable even for newcomers; and to challenge the barriers of restorative justice in the hope of taking its theory and practice a step further. The selected articles start by answering some fundamental questions about restorative justice regarding its historical and philosophical origins, and challenge the concept by bringing into the debate the human rights and equality discourses. Also included is material based on empirical testing of restorative justice claims especially those impacting on reoffending rates, victim satisfaction and reintegration. The volume concludes with a critique of restorative justice as well as with analytical thinking that aims to push its barriers. It is hoped that the investigations offered by this volume not only offer hope for a better system for abolitionists and reformists, but also new and convincing evidence to persuade the sceptics in the debate over restorative justice.

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Genre : Law
Author : Theo Gavrielides
Publisher : Taylor & Francis
Release : 2017-09-19
File : 500 Pages
ISBN-13 : 9781351965330


The Designer S Guide To Creating Corporate I D Systems

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A designer's guide to producing identity systems that work, from pinpointing the client's needs to producing the actual system.

Product Details :

Genre : Art
Author : Rose DeNeve
Publisher : Betterway Books
Release : 1992
File : 152 Pages
ISBN-13 : STANFORD:36105018345830