This volume addresses the importance of images of nations in international relations. One fundamental assumption is that the behavior of states is not the same as that of individuals. States are social systems whose behavior as a rule directly corresponds neither to the motives of their respective leaders nor to those of their populations. However, it is also self-evident that international activities always depend on personal relationships. The studies presented relate to more or less deliberate attempts to induce change in images. Given the interdisciplinary nature of the subject matter, findings made in public relations, advertising research, prejudice research and other fields are also taken into account. Very often it is impossible to distinguish between the image of the nation-state and the images of big enterprises such as Krupp, Ford, or Coca Cola. For this reason, the country of origin effect is also discussed.

Alexander Buhmann develops a new model for measuring the constitution and effects of country images by combining well-established concepts from national identity theory and attitude theory with a recent model from reputation management. The model is operationalized and tested in two surveys. Results show how different cognitive and affective dimensions of the country image affect each other and ultimately lead to the facilitation of behavioral intentions. The book introduces a theory-grounded approach to clarify the dimensionality of the country image. It is the first to operationalize and test the dimensions of the country image by combining formative and reflective measures in a mixed-specified model.

The relation between China and Japan is one of the most important bilateral relationships in the world but how did the Japanese view China in ancient times? How did views change throughout the course of history? How could China’s image be improved in Japanese people’s eyes? This book provides an analysis of the history of contact between China and Japan and surveys the present situation to understand general views of Japanese society toward China. Through scientific public opinion surveys as well as in-depth interviews, the book examines ordinary and elite Japanese people’s views of Chinese culture, society, politics, the economy, media and Sino-Japanese relations. In addition, it analyzes the main causes of the formation of such views, and makes suggestions on promoting positive public opinions of China. The authors hope that this title can deepen Japanese society’s understanding and comprehension of China, help promote Sino-Japanese non-governmental exchange, and lay the foundation for continuous development of Sino-Japanese relations. This title will appeal to students and scholars of cultural studies, international relations and Asian studies.

Critical theory has a long history, but a relatively recent intersection with public relations. This ground-breaking collection engages with commonalities and differences in the traditions, whilst encouraging plural perspectives in the contemporary public relations field. Compiled by a high-profile and widely respected team of academics and bringing together other key scholars from this field and beyond, this unique international collection marks a major stage in the evolution of critical public relations. It will increasingly influence how critical theory informs public relations and communication. The collection takes stock of the emergence of critical public relations alongside diverse theoretical traditions, critiques and actions, methodologies and future implications. This makes it an essential reference for public relations researchers, educators and students around a world that is becoming more critical in the face of growing inequality and environmental challenges. The volume is also of interest to scholars in advertising, branding, communication, consumer studies, cultural studies, marketing, media studies, political communication and sociology.

This handbook represents the state of the public relations profession throughout the world, with contributions from the Americas, Europe, Asia, and Africa. A resource for scholars and advanced students in public relations & international business.

Expanding on the theoretical framework for studying and practicing public relations around the world, The Global Public Relations Handbook, Revised and Expanded Edition extends the discussion in the first volume on the history, development, and current status of the public relations industry from a global perspective. This revised edition offers twenty new chapters in addition to the original contents. It includes fourteen additional country- or regionally-focused chapters exploring public relations practice in Africa, Asia, Europe, and the Americas. Contributors use a theoretical framework to present information on the public relations industry in their countries and regions. They also focus on such factors as the status of public relations education in their respective countries and professionalism and ethics. Each country-specific chapter includes a case study typifying public relations practice in that country. Additional new chapters discuss political economy, activism, international public relations, and United Nations public affairs.

This book examines China''s participation in the United Nations (UN). There are two research components. First, the author seeks to find a pattern of China''s multilateral diplomatic behavior in the UN by examining China''s behavior toward peacekeeping operations and arms control issues during different leadership periods under Mao Zedong, Deng Xiaoping, and Jiang Zemin respectively. Second, a model is proposed to explain this pattern of behavior. By marrying rationalism and constructivism, this model argues that the amelioration of China''s external security environment changes in its projected self-image. Furthermore, China''s consistently strong view of sovereignty determines its evolving pattern of behavior in the UN. Contents: Introduction; China and the United Nations; China''s Pattern of Participation; Explaining China in the UN; China''s UN Policy Under Mao''s Leadership (1971OCo1982); China''s UN Policy under the First Stage of Deng''s Leadership (1982OCo1989); China''s UN Participation in the Second Stage of Deng''s Leadership (1990OCo1996); China''s UN Participation under Jiang''s Leadership (1996OCo2006); Conclusion. Readership: Graduates, academics and professionals who are interested in Chinese politics and society.

This volume addresses the importance of images of nations in international relations. One fundamental assumption is that the behavior of states is not the same as that of individuals. States are social systems whose behavior as a rule directly corresponds neither to the motives of their respective leaders nor to those of their populations. However, it is also self-evident that international activities always depend on personal relationships. The studies presented relate to more or less deliberate attempts to induce change in images. Given the interdisciplinary nature of the subject matter, findings made in public relations, advertising research, prejudice research and other fields are also taken into account. Very often it is impossible to distinguish between the image of the nation-state and the images of big enterprises such as Krupp, Ford, or Coca Cola. For this reason, the country of origin effect is also discussed.

Despite its increasingly secure place in the world, the People's Republic of China remains dissatisfied with its global status. Its growing material power has simultaneously led to both greater influence and unsettling questions about its international intentions. China also has found itself in a constant struggle to balance its aspirations abroad with a daunting domestic agenda. This authoritative book provides a unique exploration of the complex and dynamic motivations behind Beijing's foreign policy. The authors focus on China's choices and calculations on issues such as the ruling Communist party-regime's interests, international status and image, nationalism, Taiwan, human rights, globalization, U.S. hegemony, international institutions, and the war on terrorism. Taken together, the chapters offer a comprehensive diagnosis of the emerging paradigms in Chinese foreign policy, illuminating especially China's struggle to engineer and manage its rise in light of the opportunities and perils inherent in the post-cold war and post-9/11 world.

Country image and related constructs, such as country reputation, brand, and identity, have been subjects of debate in fields such as marketing, psychology, sociology, communication, and political science. This volume provides an overview of current scholarship, places related research interests across disciplines in a common context, and illustrates connections among the constructs. Discussing how different scholarly perspectives can be applied to answer a broad range of related research questions, this volume aims to contribute to the emergence of a more theoretical, open, and interdisciplinary study of country image, reputation, brand, and identity.