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BOOK EXCERPT:
Consumer satisfaction is a key issue for all those involved in tourism and hospitality services. Through a multitude of case studies this book explores the challenges of managing tourism and hospitality businesses in order to produce maximum customer satisfaction. It outlines the various frameworks available for the study of tourist satisfaction, before examining service delivery systems and definitions of quality. It then discusses the role that marketing can play in tourism and hospitality services, and the ways in which hospitality and tourism services can be improved. The book contains examples of customer dissatisfaction, and examples of organisations that have succeeded in providing profitable services with high levels of customer loyalty.
Product Details :
Genre |
: Business & Economics |
Author |
: |
Publisher |
: CABI |
Release |
: 2004 |
File |
: 228 Pages |
ISBN-13 |
: 0851990444 |
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BOOK EXCERPT:
The aim of this book is to enhance theoretical and practical understanding of quality management in tourism and hospitality. It provides a benchmark of current knowledge, and examines the range of research methods being applied to further develop tourism and hospitality service management research. It is hoped that this book will stimulate new research questions by highlighting tensions and challenges in the area.
Product Details :
Genre |
: Hospitality industry |
Author |
: B. Prideaux |
Publisher |
: CABI |
Release |
: 2006-09-14 |
File |
: 357 Pages |
ISBN-13 |
: 9781845930158 |
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BOOK EXCERPT:
Overview You not only will learn the theory but the international applications as well. Content - Quality and Service Management Perspectives - Understanding and Managing Customer Satisfaction with Wildlife-based Tourism Experiences - Management of Tourism - Development and Growth - Co-branding in the Restaurant Industry - Service System - Marketing Tourism Online - Quality Management for Events - Effective Management of Hotel Revenue - And much more Duration 3 months Assessment The assessment will take place on the basis of one assignment at the end of the course. Tell us when you feel ready to take the exam and we’ll send you the assign- ment questions. Study material The study material will be provided in separate files by email / download link.
Product Details :
Genre |
: Education |
Author |
: City of London College of Economics |
Publisher |
: City of London College of Economics |
Release |
: |
File |
: 356 Pages |
ISBN-13 |
: |
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BOOK EXCERPT:
What standards should tourism and hospitality practitioners adhere to? What goes into designing and delivering quality tourism and hospitality services? What management functions are necessary for the maintenance of high service standards? What critical issues confront the tourism industry today? The answers to these questions have been adequately addressed by this book which is indispensable to both students and practitioners of hospitality and tourism. This book provides insights into different segments of the tourism and hospitality industry, management functions, design and delivery of tourism and hospitality services as well as critical issues such as service quality and technological applications.
Product Details :
Genre |
: Business & Economics |
Author |
: Rebecca Dei Mensah |
Publisher |
: Xlibris Corporation |
Release |
: 2013-09-30 |
File |
: 418 Pages |
ISBN-13 |
: 9781483693170 |
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BOOK EXCERPT:
This book brings together multi-disciplinary research and practical evidence about the role and exploitation of big data in driving and supporting innovation in tourism. It also provides a consolidated framework and roadmap summarising the major issues that both researchers and practitioners have to address for effective big data innovation. The book proposes a process-based model to identify and implement big data innovation strategies in tourism. This process framework consists of four major parts: 1) inputs required for big data innovation; 2) processes required to implement big data innovation; 3) outcomes of big data innovation; and 4) contextual factors influencing big data exploitation and advances in big data exploitation for business innovation.
Product Details :
Genre |
: Business & Economics |
Author |
: Marianna Sigala |
Publisher |
: Springer |
Release |
: 2019-02-26 |
File |
: 227 Pages |
ISBN-13 |
: 9789811363399 |
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BOOK EXCERPT:
Featuring a broad geographical range of examples and pan-disciplinary perspectives, The Emerald Handbook of Destination Recovery in Tourism and Hospitality is an essential reference and illuminating guide on developments in the theory and practice of tourism development post-pandemic.
Product Details :
Genre |
: Business & Economics |
Author |
: Priyakrushna Mohanty |
Publisher |
: Emerald Group Publishing |
Release |
: 2022-11-07 |
File |
: 382 Pages |
ISBN-13 |
: 9781802620757 |
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BOOK EXCERPT:
We are delighted to introduce the proceedings of the 1st International Conference on Engineering, Science, and Commerce (ICESC 2019). Tourism is one of the fastest growing industries and contributes a great deal to economies around the world. However, it is inevitable that activities in the development of the tourism industry have caused many problems both in local culture and the environment. What is the role of Engineering, Science, and Commerce to support Sustainable Tourism? This conference has brought researchers, academicians and practitioners to contribute to the body of knowledge and practical problem solving from the field of engineering, science, and technology that are relevant to support sustainable tourism. Engineering papers focused on the role of renewable energy, information technology, civil and mechanical engineering researches that support sustainable tourism. In the field of science, the papers discussed achievements of the latest technology in finding environmentally friendly products. The role of business and accounting systems to support the sustainable tourism was indicated by more than 20 papers. We hope that the proceedings will be an exceptional source for readers who concern to the impacts of the development of tourism on natural resources, consumption patterns, pollution and social systems.
Product Details :
Genre |
: Education |
Author |
: Julius Tanesab |
Publisher |
: European Alliance for Innovation |
Release |
: 2019-10-18 |
File |
: 580 Pages |
ISBN-13 |
: 9781631902130 |
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BOOK EXCERPT:
Explore how lifestyle concepts are linked to marketing the hospitality and tourism industry Hospitality, Tourism, and Lifestyle Concepts: Implications for Quality Management and Customer Satisfaction is a comprehensive benchmark review of how lifestyle concepts can be applied to the hospitality and tourism industry. Noted authorities present multifaceted viewpoints examining a range of topics, such as matching the lifestyles of tourism providers and guests, lifestyle segmentation studies, and methodological issues in lifestyle segmentation research. You’ll learn how the consideration of lifestyle concepts can improve the effectiveness of marketing in addition to providing quality management and improved customer satisfaction in the hospitality and tourism industry. This book provides an in-depth exploration of the implications of lifestyle concepts in the marketing of the hospitality and tourism industry. Each chapter of Hospitality, Tourism, and Lifestyle Concepts: Implications for Quality Management and Customer Satisfaction examines essential issues, including quality management and customer satisfaction, improving customer experience through host-guest lifestyle matching, ways to segment customers by lifestyle, and the benefits and burdens of the gay tourism market. The book confronts widely held beliefs about the industry, confirming or adjusting those views through solid data. Research is clearly presented, always with an eye toward strengthening this fragile industry. Hospitality, Tourism, and Lifestyle Concepts: Implications for Quality Management and Customer Satisfaction discusses: the potential use of lifestyle segmentation to achieve psychographic matching between hosts and guests the significance of the lifestyle concept for the management of service quality and customer satisfaction research into gay tourism marketing, with a discussion about recent evidence suggesting that the distinct purchasing patterns of gays are exaggerated lifestyle market segments and the relation to satisfaction with a nature-based tourism experience a lifestyle segmentation analysis of the backpacker market in Scotland three different approaches to lifestyle segmentation in improving the quality of tourism and leisure marketing decisions improved understanding of tourists’ needs through cross-classification Hospitality, Tourism, and Lifestyle Concepts: Implications for Quality Management and Customer Satisfaction is an essential review of the lifestyle marketing concept that will prove invaluable for hospitality and tourism professionals, instructors, and industry members.
Product Details :
Genre |
: Business & Economics |
Author |
: Eric Laws |
Publisher |
: Routledge |
Release |
: 2012-11-12 |
File |
: 256 Pages |
ISBN-13 |
: 9781136434235 |
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BOOK EXCERPT:
Customer satisfaction and loyalty in the tourism sector is highly dependent upon the behaviours of front-line service providers. Service is about people, how they relate to one another, fulfill each other’s needs and ultimately care for each other. Yet surprisingly there are few or any books which focus on the detailed specifics of the social exchange and interaction between the service provider and customer. Tourist Customer Service Satisfaction fully explores this relationship by defining the specific kind of verbal and non-verbal messages needed for successful exchanges, outlining how the service provider ought to behave & cope in a situation as well as detailing positive approaches that enhance a service provider’s role performance. The book uses encounter theory to examine the customer – provider relationship as well as drawing on current research and theories from hospitality, tourism, management, psychology bodies of literature. In doing so the book offers important insight into how employee – centric competitive advantage in this sector can be achieved in various markets. This book is unique in its approach by focusing on the specifics of the social exchange and interaction between the service provider and customer. It therefore offers a novel synthesis of knowledge on service satisfaction in the tourism sector which will serve as valuable pedagogical and research reference for students and academics interested in hospitality and tourism.
Product Details :
Genre |
: Business & Economics |
Author |
: Francis Noe |
Publisher |
: Routledge |
Release |
: 2010-10-04 |
File |
: 204 Pages |
ISBN-13 |
: 9781136975981 |
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BOOK EXCERPT:
This book shares the work of various scholars under the umbrella of quality of life in tourism and hospitality, including case studies showing best practice. The main goal of this volume is to provide a portfolio of selected activities from tourism and hospitality settings as best practices and examine how these best practices play a role in the well-being of various stakeholder groups, including tourists, residents of the host community, and the providers of tourism services. The book has 11 chapters and a subject index.
Product Details :
Genre |
: Business & Economics |
Author |
: Muzaffer Uysal |
Publisher |
: CABI |
Release |
: 2018-10-29 |
File |
: 185 Pages |
ISBN-13 |
: 9781786390455 |