This volume explores the nature, philosophies and genres of indigenous African popular music, focusing on how indigenous African popular music artistes are seen as prophets and philosophers, and how indigenous African popular music depicts the world. Indigenous African popular music has long been under-appreciated in communication scholarship. However, understanding the nature and philosophies of indigenous African popular music reveals an untapped diversity which only be unraveled by knowledge of the myriad cultural backgrounds from which its genres originate. Indigenous African popular musicians have become repositories of indigenous cultural traditions and cosmologies.With a particular focus on scholarship from Nigeria, Zimbabwe and South Africa, this volume explores the work of these pioneering artists and their protégés who are resiliently sustaining, recreating and popularising indigenous popular music in their respective African communities, and at the same time propagating the communal views about African philosophies and the temporal and spiritual worlds in which they exist. ​

This volume examines how African indigenous popular music is deployed in democracy, politics and for social crusades by African artists. Exploring the role of indigenous African popular music in environmental health communication and gender empowerment, it subsequently focuses on how the music portrays the African future, its use by African youths, and how it is affected by advanced broadcast technologies and the digital media. Indigenous African popular music has long been under-appreciated in communication scholarship. However, understanding the nature and philosophies of indigenous African popular music reveals an untapped diversity which can only be unraveled by the knowledge of myriad cultural backgrounds from which its genres originate. With a particular focus on scholarship from Nigeria, Zimbabwe and South Africa, this volume explores how, during the colonial period and post-independence dispensation, indigenous African music genres and their artists were mainstreamed in order to tackle emerging issues, to sensitise Africans about the affairs of their respective nations and to warn African leaders who have failed and are failing African citizenry about the plight of the people. At the same time, indigenous African popular music genres have served as a beacon to the teeming African youths to express their dreams, frustrations about their environments and to represent themselves. This volume explores how, through the advent of new media technologies, indigenous African popular musicians have been working relentlessly for indigenous production, becoming champions of good governance, marginalised population, and repositories of indigenous cultural traditions and cosmologies.

This edited volume considers the use of African languages for marketing communication. The importance of an indigenous language stems from its benefits, which include increased comprehension and a sense of resonance among the target audience, which makes it more memorable as opposed to foreign languages. Chapters in the book variously examine African traditional advertising and marketing; popular culture as a channel for advertising and marketing; political communication, advertising and marketing; commercials and public relations in African languages; as well as branding, corporate and public communication in African languages. The use of African languages for marketing communication is considered on the traditional mass media and the digital media. Readers will gain a lot of insights into the theory and practice of marketing communication in African languages.

Global Popular Music: A Research and Information Guide offers an essential annotated bibliography of scholarship on popular music around the world in a two-volume set. Featuring a broad range of subjects, people, cultures, and geographic areas, and spanning musical genres such as traditional, folk, jazz, rock, reggae, samba, rai, punk, hip-hop, and many more, this guide highlights different approaches and discussions within global popular music research. This research guide is comprehensive in scope, providing a vital resource for scholars and students approaching the vast amount of publications on popular music studies and popular music traditions around the world. Thorough cross-referencing and robust indexes of genres, places, names, and subjects make the guide easy to use. Volume 2, Transnational Discourses of Global Popular Music Studies, covers the geographical areas of North America: United States and Canada; Central America, Caribbean, and South America/Latin America; Europe; Africa and Middle East; Asia; and areas of Oceania: Aotearoa/New Zealand, Australia, and Pacific Islands. It provides over twenty-four hundred annotated bibliographic entries covering discourses of extensive research that extend beyond the borders of the United States and includes annotated entries to books, book series, book chapters, edited volumes, special documentaries and programming, scholarly journal essays, and other resources that focus on the creative and artistic flows of global popular music.

Responding to mounting calls to decenter and decolonize journalism, The Routledge Companion to Journalism in the Global South examines not only the deep-seated challenges associated with the historical imposition of Western journalism standards on constituencies of the Global South but also the opportunities presented to journalists and journalism educators if they choose to partake in international collaboration and education. This collection returns to fundamental questions around the meaning, value, and practices of journalism from alternative methodological, theoretical, and epistemological perspectives. These questions include: What really is journalism? Who gets to, and who is qualified to, define it? What role do ethics play? What are the current trends, challenges, and opportunities for journalism in the Global South? How is news covered, reported, written, and edited in non-Western settings? What can journalism players living and working in industrialized markets learn from their non-Western colleagues and counterparts, and vice versa? Contributors challenge accepted "universal" ethical standards while showing the relevance of customs, traditions, and cultures in defining and shaping local and regional journalism. Showcasing some of the most important research on journalism in the Global South and by journalists based in the Global South, this companion is key reading for anyone researching the principles and practices of journalism from a de-essentialized perspective.

The Bloomsbury Encyclopedia of Popular Music Volume 1 provides an overview of media, industry, and technology and its relationship to popular music. In 500 entries by 130 contributors from around the world, the volume explores the topic in two parts: Part I: Social and Cultural Dimensions, covers the social phenomena of relevance to the practice of popular music and Part II: The Industry, covers all aspects of the popular music industry, such as copyright, instrumental manufacture, management and marketing, record corporations, studios, companies, and labels. Entries include bibliographies, discographies and filmographies, and an extensive index is provided.

This book is the first ever transnational theatre study of an African region. Covering nine nations in two volumes, the project covers a hundred years of theatre making across Burundi, Djibouti, Eritrea, Ethiopia, Kenya, Rwanda, Somalia, Tanzania, and Uganda. This volume focuses on the theatre of the Horn of Africa. The book shows how the theatres of Djibouti, Eritrea, Ethiopia, and Somalia, little known in the outside world, have been among the continent's most politically important, commercially successful, and widely popular; making work almost exclusively in local languages and utilizing hybrid forms that have privileged local cultural modes of production. A History of African Theatre is relevant to all who have interests in African cultures and their relationship to the history and politics of the East African region.

The Concise Garland Encyclopedia of World Music comprises two volumes, and can only be purchased as the two-volume set. To purchase the set please go to: http://www.routledge.com/9780415972932

The Concise Garland Encyclopedia of World Music comprises two volumes, and can only be purchased as the two-volume set. To purchase the set please go to: http://www.routledge.com/9780415972932

Guerrilla Music: Musicking as Resistance, Defiance, and Subversion explores human initiations and responses to music as a process and product intrinsically part of our culture, history, place, time and ecological musical worlds. The contributors challenge scholarly approaches wherein music is detached from the social relationships in which it is produced, transmitted, used and judged. ‘Guerrilla’ is a trope long applied to socio-political machinations, human conflict and confrontation. Guerrilla Music provocatively explores research involving music practices, stories, communities and musickers worldwide that resist, defy and subvert by silence and non-compliance, reluctant subordination, subversive depowering, resistive counterpoint, or destructive, violent dismantling. Contexts spanning the subcultural local, glocal and universal highlight the potency, passions, actions and life worlds of music, musicians and those that become engulfed in musical maelstroms that incite change. Guerrilla Music both invigorates and advances scholarly debates about social power, colonisation and difference by exploring the social semiotics of music making and communities, identifying powerful new ways of understanding human communication, and what musicking means in the twenty-first century.