Encyclopedia Of Communication Theory

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With more than 300 entries, these two volumes provide a one-stop source for a comprehensive overview of communication theory, offering current descriptions of theories as well as the background issues and concepts that comprise these theories. This is the first resource to summarize, in one place, the diversity of theory in the communication field. Key Themes Applications and Contexts Critical Orientations Cultural Orientations Cybernetic and Systems Orientations Feminist Orientations Group and Organizational Concepts Information, Media, and Communication Technology International and Global Concepts Interpersonal Concepts Non-Western Orientations Paradigms, Traditions, and Schools Philosophical Orientations Psycho-Cognitive Orientations Rhetorical Orientations Semiotic, Linguistic, and Discursive Orientations Social/Interactional Orientations Theory, Metatheory, Methodology, and Inquiry

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Genre : Language Arts & Disciplines
Author : Stephen W. Littlejohn
Publisher : SAGE
Release : 2009-08-18
File : 641 Pages
ISBN-13 : 9781412959377


Advances In Foundational Mass Communication Theories

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Providing leading-edge perspectives on the legacy theories of mass media and society, this collection advances the foundational theories of mass communications, which have sustained the field of study over the past fifty years. Many of these contributions were originally published as a Deutschmann Scholarly Essay in the Mass Communication and Society journal, and together they comprise a remarkable source of knowledge, equipped to lead mass communications theory through the emergence of new technologies, and the evolution of communications, in the 21st century. Moreover, the contributions gathered in this volume contradict any critics who may claim the theories of the 20th century have outlived their usefulness, for these prove to guide contemporary research as forcefully as ever in the digital era. Validating the classic media theories across time and their various forms constitute the second focal section of this volume. Finally, senior media scholars offer their views on the future directions in which mass communication theories can be advanced.

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Genre : Language Arts & Disciplines
Author : Ran Wei
Publisher : Routledge
Release : 2018-02-02
File : 281 Pages
ISBN-13 : 9781351674157


Exploring Communication Theory

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Continuing its engaging and readable approach, this second edition presents an overview of the major theories within the discipline of communication studies inclusive of the three major paradigms of social scientific, interpretive, and critical. Each member of the author team writes from his or her area of expertise, giving readers further insight into how the theory is applied to research within communication studies. With extensive pedagogical features, the text underscores key concepts and links them to students’ own communication studies scholarship and everyday lives. Key updates for this edition include updated examples and discussions around theories to give students a deeper understanding; explorations of Black Lives Matter and intersectionality; and new pedagogical features in line with Bloom’s taxonomy. This book is ideal as a core text for undergraduate courses in communication theory. Online resources also accompany the text: an instructor manual, test bank, lecture slides, and author introduction videos. Please visit www.routledge.com/9781032015194 to access the materials.

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Genre : Language Arts & Disciplines
Author : Kory Floyd
Publisher : Taylor & Francis
Release : 2022-06-13
File : 453 Pages
ISBN-13 : 9781000591040


Developing Communication Theories

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Leading scholars present the principal findings and conclusions of a long-term program of research into the nature and dynamics of human communication. Well-known authors present not only their own theories of human communication, but also describe, from personal vantage points, the process by which they constructed their theories. The authors' narratives of their experiences in posing, formulating, and empirically investigating their questions provide invaluable instructional models for current students. The vitality of this book derives from the communal focus on the theory and practice of language and other means of communicative conduct. Each chapter is concerned with the pragmatics of human communication and describes an original and systematic study of the phenomena with recourse to data. Together, these chapters represent a range of important contemporary directions in communication studies.

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Genre : Philosophy
Author : Gerry Philipsen
Publisher : SUNY Press
Release : 1997-08-14
File : 210 Pages
ISBN-13 : 0791431606


An Integrated Approach To Communication Theory And Research

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This volume provides an overview of communication study, offering theoretical coverage of the broad scope of communication study as well as integrating theory with research. To explicate the integration process, the chapter contributors -- experts in their respective areas -- offer samples in the form of hypothetical studies, published studies, or unpublished research, showing how theory and research are integrated in their particular fields. The book will appeal to graduate students and faculty members who want a thorough overview of not only the field, but also sample research stemming from its various component parts.

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Genre : Language Arts & Disciplines
Author : Don W. Stacks
Publisher : Routledge
Release : 2014-04-08
File : 592 Pages
ISBN-13 : 9781135591663


Mass Communication Theories

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Mass Communication Theories: Explaining Origins, Processes, and Effects explores mass communication theories within the social and cultural context that influenced their origins. An intimate examination of the lives and times of prominent mass communication theorists both past and present bring the subject to life for the reader.

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Genre : Language Arts & Disciplines
Author : Melvin L. DeFleur
Publisher : Routledge
Release : 2016-01-08
File : 381 Pages
ISBN-13 : 9781317346586


Strategies And Communications For Innovations

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The innovation economy sets new standards for global business and requires efficient innovation management to plan, execute and evaluate innovation activities, establish innovative capability and coordinate resources and capacities for innovation on an intra- and inter-organizational level. Moreover, communication of innovation is one essential impact factor of innovation success due to successful launches of innovations into markets, establishment of stakeholder relationships, and strengthened corporate reputation in the long-run. Consequently, the portfolio of communication activities for innovations has to be mastered by a company or collaborative network equal to the innovation portfolio. Thus, management of innovation and innovation communication on a strategic level play an important role in business nowadays. This new book concentrates on new approaches and methods for strategies and communications for innovations. As one part of the book, integrated perspectives on strategy and communication for innovation intend to bridge the gap between innovation management and communication management. This new book shall contribute to management science and answer current question in business. It provides cutting-edge information and offers a knowledge source for researchers, students, and business representatives who design, implement and manage innovation and innovation communication / marketing of innovation.

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Genre : Business & Economics
Author : Michael Hülsmann
Publisher : Springer Science & Business Media
Release : 2011-02-17
File : 420 Pages
ISBN-13 : 9783642172236


Using Communication Theory

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"Using Communication Theory was a rarity in bridging the gap between ideas and practice. It was itself a model of good communication and in its second, revised edition, it is still a most reliable and accessible guide to the lessons that communication theory and research offer to practitioners, especially in planning for change." - Denis McQuail, Professor Emeritus, University of Amsterdam "Using Communication Theory has become a classic in the education of communication. It is the comprehensive and self-evident source for theories and models, forming the base for the study of professions requiring communication planning." - Larsåke Larsson, Örebro University What does theory have to do with the practice of communication? Communication planning is used daily by thousands of people: public relations practitioners, technical writers, information campaigners, advertising professionals, organization consultants, educators, health communicators and more. Without a solid understanding of communication theory, practitioners have difficulty getting their messages heard. The second edition of this best-selling textbook has been updated with the student firmly in mind. With new learning features that directly engage with the practical side of theory, students will: Practice what they learn with activities and exercises. Apply their own experiences to theory through prompts to reflection. Consolidate their learning with highlighted definitions and lists of key terms. Take it further with boxed excerpts from classic texts. Showing how theories relate directly to the planning and experience of effective communication, Using Communication Theory - 2nd Edition provides indispensable insights into the practical nature of communication theory. In today’s landscape of communication overload, this book remains an essential, authoritative guide for both students and practitioners.

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Genre : Business & Economics
Author : Sven Windahl
Publisher : SAGE
Release : 2008-11-18
File : 314 Pages
ISBN-13 : 9781446246627


Survival Trees A New Method In Innovation Theory A Successful Introduction Of A Method Commonly Used In Survival Analysis Into The Field Of Innovation Diffusion Theory

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This book deals with survival trees and their application to the analysis and prediction of innovation diffusion processes. Three major contributions of the book are noteworthy: Firstly, the author presents a very comprehensive, accurate and accessible overview of the current research activities on survival trees. This is particularly important because, due to the novelty of the method, no universally accepted best approach exists yet; many technical details of the method are still subject to ongoing research and debate. By providing an overview of the current state of research, the author identifies the different approaches that have been proposed for splitting nodes, pruning, and final tree selection, providing guidance for the choice of an appropriate approach to the applied part of the text. Secondly, the overview of statistical packages that are available for survival tree analyses and the discussion of their respective merits and limitations has a high practical value and is unique within ist category. Thirdly, the applied part of the text successfully demonstrates the usefulness of the survival tree method to identify clusters with significant differences in expected adoption times, thus providing a rigorous and easyly interpretable analysis of early and late adopter groups. In the discussion section, the authorfurther points out how the survival tree method deals with censored observations.

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Genre : Social Science
Author : Burkhard Freiherr von Wangenheim
Publisher : Anchor Academic Publishing (aap_verlag)
Release : 2013-06-01
File : 101 Pages
ISBN-13 : 9783954895045


Behavior Theory In Health Promotion Practice And Research

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Grounded in public health practice, this text offers a comprehensive study of the health behavior theories that are the foundation of all health education and promotion programs. Your students will come away with a clear understanding of essential relationships between human behavior and health, as well as the practical application of theory and approaches to health promotion research and practice. Designed for graduates or upper level undergraduates, the book maintains a consistent, single voice and offers many examples throughout. Contents: Section I. Theory in Context: 1. Health Behavior in the Context of Public Health 2. A Social Ecological Perspective 3. Theories of Motivation and Behavior: A Brief History and Contemporary Perspectives Section II. Cognitive and Social Theories of Motivation and Behavior 4. Expectancy Value Models 5. Operant Conditioning, Self-Regulation, and Social Cognitive Theory 6. Social Influence Theory: The Effects of Social Factors on Health Behavior 7. Diffusion of Innovations Theory Section III. Behavior Change Theories 8. Learning, Teaching, and Counseling 9. Self-Determination Theory and Motivational Interviewing 10. Stage Models 11. Health Communication and Social Marketing 12. Communities and Health Promotion

Product Details :

Genre : Business & Economics
Author : Bruce Simons-Morton
Publisher : Jones & Bartlett Publishers
Release : 2012
File : 448 Pages
ISBN-13 : 9780763786793