Written by two bestselling technical authors, Inside the PowerPC Revolution takes readers inside the design and development of the exciting PowerPC technology that promises to and entertainingly written to be read, enjoyed, and understood by non-technical as well as technical readers.

Jim Hoskins provides an updated look at the technical and business aspects of the revolutionary PowerPC project in an easy-to-read style. Hoskins reviews the history leading to the landmark PowerPC project, gives an overview of the project itself, and takes a look at why the PowerPC is the first credible threat to Intel.

In 1998-99, at the dawn of the SoC Revolution, we wrote Surviving the SOC Revolution: A Guide to Platform Based Design. In that book, we focused on presenting guidelines and best practices to aid engineers beginning to design complex System-on-Chip devices (SoCs). Now, in 2003, facing the mid-point of that revolution, we believe that it is time to focus on winning. In this book, Winning the SoC Revolution: Experiences in Real Design, we gather the best practical experiences in how to design SoCs from the most advanced design groups, while setting the issues and techniques in the context of SoC design methodologies. As an edited volume, this book has contributions from the leading design houses who are winning in SoCs - Altera, ARM, IBM, Philips, TI, UC Berkeley, and Xilinx. These chapters present the many facets of SoC design - the platform based approach, how to best utilize IP, Verification, FPGA fabrics as an alternative to ASICs, and next generation process technology issues. We also include observations from Ron Wilson of CMP Media on best practices for SoC design team collaboration. We hope that by utilizing this book, you too, will win the SoC Revolution.

More than we ever anticipated, alliances among firms are changing the way business is conducted, particularly in the global, high-technology sector. The reasons are clear: companies must increasingly pool their capabilities to succeed in ever more complex and rapidly changing businesses. But the consequences for managers and for the economy have so far been underestimated. In this new book, Benjamin Gomes-Casseres presents the first in-depth account of the new world of business alliances and shows how collaboration has become part of the very fabric of modern competition. Alliances, he argues, create new units of competition that do battle with one another and with traditional single firms. The flexible capabilities of these multi-firm constellations give them advantages over single firms in certain contexts, offsetting the advantage of a single firm's unified control. When managed effectively, alliances can strengthen a firm's competitive advantage and narrow the gap between leading firms and second-tier players. This often results in intensified rivalry, and the competition within an industry is transformed. Alliances often spread swiftly through an industry as firms jockey for advantage. Yet the very spread of alliances increases their costs and poses new limits on their use. Gomes-Casseres concludes that firms need to manage their constellations to enhance collaboration within their groups, while raising what he calls "barriers to collaboration" for rivals. These ideas are developed and illustrated through original case studies of alliances among U.S., Japanese, and European firms in electronics and computers, including Xerox, IBM, and Fujitsu as well as other small and large companies. The book should be of interest to business academics, managers, and general readers concerned with contemporary capitalism.

Subtitle on spine: The insanely great story of how the Mac was made.

Changing business environments challenge established management ideas and practices. This volume draws on competence-based theory to identify and elaborate some important ways in which organizational competences are evolving - or should evolve - to respond to some fundamental forms of change in business environments.

Lou Grinzo gives developers the information and software they need to master the secrets of creating applications for Windows 95. This isn't a Windows 95 kiss-and-tell book, or a Windows 95 API bible, it's a highly philosophical book with practical Windows development techniques that developers are hungry for. Grinzo's solution-oriented approach will be a hit with developers migrating to Windows 95.