We are now entering the third decade of the 21st Century, and, especially in the last years, the achievements made by scientists have been exceptional, leading to major advancements in the fast-growing field of sustainability research. Frontiers has organized a series of Research Topics to highlight the latest advancements in research across the field of sustainability, with articles from the Associate Members of our accomplished Editorial Boards. This editorial initiative of particular relevance, led by Prof. Sylvia Lorek (Specialty Chief Editor of the Sustainable Consumption section), together with Dr. Henrike Rau, is focused on new insights, novel developments, current challenges, latest discoveries, recent advances, and future perspectives in the field of sustainable consumption.

It is widely known that food markets have a high environmental impact, which needs to be minimized in order to help mitigate climate change. Governments and international institutions can help improve the sustainability of global food production; however, consumers’ decisions have an important role in influencing food market stakeholders’ choices towards sustainable food sources and low-emission practices. Understanding consumers' awareness of the importance of choosing sustainable diets and their capability to adapt their individual decision-making, is pivotal to stimulating or improving consumers’ willingness to move towards choosing climate-friendly food and avoiding food waste. There are many factors that influence people’s food choices from cultural and ethical acceptability, visual attractiveness, taste agreeability, and economic affordability, which change depending on the geographical areas and targeted group of people. Thus, to orient consumers’ food choices many challenges need to be considered, including making consumers aware of organic food health and environmental benefits, nutritional high protein alternatives to meat, and offering affordable solutions. The aim of this Research Topic is to collect different perspectives on consumers’ food choices in relation to the environmental sustainability issue. This would support the decision-makers and food systems stakeholders to move towards sustainable food production. Thus, this collection wishes to highlight the consumers’ point of view on the trade-off between personal habits and food preferences, and climate-friendly choices in geographical areas, including the awareness of the impact that the diet choice may have on the environment. This collection welcomes submissions on the following themes, but are not limited to: • Consumers' perception of the diet’s impact on climate change issue • Consumers' food choice drivers • Cultural acceptability of alternative protein sources • Consumers’ willingness to purchase organic food • Trade-off availability between sustainable and affordable food choice

In the face of climate change and resulting environmental and social crises, sustainable consumption has become a widely discussed issue and a key plank of the UN’s Sustainable Development Goals (SDGs). The majority of the sustainable consumption research uses the SDG framework, but this only serves to reinforce an individualistic, efficiency-based approach and it does not sufficiently cover the specific situation of transition economies. In contrast, this volume promotes a collective approach to sustainable consumption, and combines general theoretical issues with empirical examples from the Polish economy. The first part of the book presents a theoretical approach to collective consumption which has the core concepts of justice and human nature at its heart. This approach emphasises the role of collective rationality and categorises aspects of sustainable consumption as a common and public good. The second part investigates diversified aspects of sustainability, including socio-economic inequalities as barriers to sustainable consumption, consumer sovereignty in the context of current legal regulations, and the impact on employees of changes to the types and conditions of work. It also examines the sharing economy and the legal conditions of its development. The third part adopts a political perspective focusing on the state policies enhancing the role of investment in public goods, analyses photovoltaic programmes which promote prosumption and indicates challenges to sustainability faced by many countries such as the energy crisis, sustainable finance, and cooperative platforms. This book will be of great interest to researchers and scholars interested in sustainability and consumption issues in economics, management, law, public administration, and political science.

In the face of escalating environmental degradation and dwindling natural resources, the imperative for sustainable production and consumption has taken center stage, compelling companies and consumers alike to seek a more sustainable path forward. Sustainable consumption and production entail the utilization of goods and services that strive to minimize detrimental impacts on the environment. This involves reducing the utilization of natural resources, toxic substances, and polluting emissions, all while ensuring the satisfaction of future generations' needs. Sustainable Consumption Experience and Business Models in the Modern World explores the crucial interplay between sustainability, businesses, and consumers. From a business standpoint, the pressing concerns surrounding sustainability drive the emergence of innovative sustainable products, services, and business models. Simultaneously, conscientious consumers increasingly gravitate towards sustainable alternatives, embracing the purchase of eco-friendly products and services, engaging in product exchanges, do-it-yourself initiatives, acquiring second-hand items, and participating in the sharing economy. Designed for professionals, students, and researchers in the field of sustainable marketing, this book covers a wide range of disciplines, including but not limited to sustainability, sustainable marketing, green products, second-hand goods, and consumer behavior.

Although there are various studies on theories and analytical techniques to address consumer behavior change in the current world, tracking consumer behavior change in the metaverse and the adoption of the metaverse remains a challenge that requires discussion. The advent of the metaverse will have a profound influence on consumer behavior, from how people make decisions and create brand connections to how they feel about their avatar embodiment and their purchases in the metaverse. The Handbook of Research on Consumer Behavioral Analytics in Metaverse and the Adoption of a Virtual World investigates the social, behavioral, and psychological factors that influence metaverse adoption. The focus then shifts to concepts, theories, and analytical approaches for detecting changes in consumer behavior in the metaverse. Covering topics such as e-commerce markets, user experience, and immersive technologies, this major reference work is an excellent resource for business executives, entrepreneurs, data analysts, marketers, advertisers, government officials, social media professionals, librarians, students and educators of higher education, researchers, and academicians.

Gen Z, Tourism, and Sustainable Consumption is the first book to provide a comprehensive account of Generation Z in relation to sustainable consumption practices and travel cultures. Gen Z is regarded as the world’s largest consumer market. The growth and behaviour of this economically significant market will have enormous implications for the future development of the tourism industry and destinations and its long-term sustainability. Characterised as being the first generation to grow up with the Internet and sometimes even referred to as the i-Generation, Gen Z is broadly regarded as having an avid interest in travel but seeks to do so in a way that is socially and environmentally conscious, mobile connected, and grounded in authentic local experiences. Logically structured and featuring contributions from a plethora of experts on the topic, this volume provides a critical examination of Gen Z consumer and travel behaviour in a comparative international context and its implications for the tourism, hospitality, and events industries. Embellished with illustrative figures and tables throughout, this book will be of pivotal interest not only to policy makers, destination management and marketing organisations (DMOs), and students of tourism, hospitality, sustainable consumption, and consumer culture, but also to those who seek to cater to this key market.

Sustainable development is a complex issue and despite many studies and publications in recent years, it remains poorly recognised on best practices in core business areas. Achieving the Sustainable Development Goals in accordance with the 2030 Agenda for Sustainable Development depends on research and innovation. Therefore, the transition to sustainable development requires investment in technology, new business models, and social and environmental innovations that contribute to shaping new business and promoting sustainable business practices. This book seeks to understand how sustainability affects core business areas, with a focus on strategic and entrepreneurial activities. Given these considerations, the main purpose of this book is twofold: (1) to contribute to a better understanding of important and current trends in the field of sustainable transformation in core business areas; and (2) to provide a comprehensive overview of quantitative and qualitative studies in the field. The book ultimately seeks to shed light on how companies are implementing sustainable transformation in the core areas of product and marketing, entrepreneurship, and innovation, which is supported by appropriate project management strategies. The book provides researchers and upper-level students in economics, business, and other social sciences with an overview of interdisciplinary theoretical and conceptual perspectives and frameworks for successful business transformation. It will be of particular value to those researching sustainable development and strategic management.

Religion is an important part of individual lives, playing a major role in our decision making and puchasing. Understanding the influence of religion on consumer behaviour is therefore an essential practice for business. The COVID-19 pandemic has especially enhanced the influence of consumers’ religiosity on their consumption decisions. This book concentrates on understanding the relationship of religiosity with various aspects of consumption and consumer behaviour to improve policy and build on an under represented topic. In this edited collection, expert contributors, academicians and researchers discuss the influence of religion on consumer behaviour in depth including the “dark side” of religion on consumers’ consumption behaviour and religious cults. The chapters also explore the ethical issues surrounding consumption and the role of religion on branding and sustainable practices. With a broad perspective, the book draws on examples of practices from Christianity, Islam, Hinduism and Buddhism. This book will be a particularly valuable resource for scholars and upper level students of marketing, consumer behaviour and consumer psychology. The interdisciplinary perspectives will also appeal to those studying sociology and globalization.

Zero Hunger (SDG-2) and Responsible Consumption and Production (SDG-12) of the United Nations are very crucial aspects for any economy in the world. In terms of Agricultural Sustainability and Food Security, the world should see to it that agriculture is sustainable enough to ensure food security for all its people. While nobody should be deprived of food for whatever reasons and at the same time nobody should use the agricultural resources (both inputs and outputs) in a manner harmful to the society at large. The use of any resources in terms of production and consumption, and vice versa, should take into account the carbon-footprint and greenhouse gas emissions. While the producers have a major role in the optimum use of the resources, the consumers, for whatever items, should take into account the responsible consumption practices. Since production and consumption are like two sides of a coin, complementary to each other, any change in one of the aspects will have its repercussions on the other one. So, it is a collective responsibility of everyone to ensure that things are practiced the way they are supposed to.