In the field of health, digital health has assumed significant importance in recent years due to its contribution to enhancing the overall healthcare system performance in terms of alleviating the ever-growing pressure on the healthcare system, reducing healthcare costs, improving working conditions and job satisfaction of health professionals, improving patients’ satisfaction, and providing a holistic view of patient health through access to data and giving patients more control over their health. Therefore, it is of vital importance to understand the overwhelming possibilities and promise it can offer for better health services. Similarly, exploring barriers to digital health engagement is an important tool to guarantee an effective adoption and transition that can meet all healthcare stakeholders’ objectives. Integrating Digital Health Strategies for Effective Administration explores recent writings and original research findings in the field of digital health with a special focus on digital health adoption strategies and challenges. This book is intellectually situated between digital health management and digital health technologies. Covering topics such as digital health literacy, machine learning, and procedural law, this premier reference source is an essential resource for app developers, healthcare administrators, healthcare professionals, students and educators of higher education, researchers, and academicians.

In today's rapidly evolving landscape, AI has become an indispensable tool for organizations seeking to enhance their understanding of customers, boost productivity, and foster stronger connections with their target audience. The Use of Artificial Intelligence in Digital Marketing: Competitive Strategies and Tactics is a comprehensive and timely exploration of the integration of artificial intelligence (AI) into the field of digital marketing. Authored by experts in the field, this book delves into the profound and far-reaching changes that AI is bringing to the digital marketing arena. It provides a detailed examination of how organizations can leverage AI technologies to gain a competitive edge in the market. By mastering these new technologies, companies can effectively navigate the dynamic digital landscape, optimize their marketing strategies, and deliver highly personalized content to their customers. Ideal for a wide range of audiences, including researchers, teachers, students, and executives, this book serves as a vital resource for those seeking to stay ahead of the curve in the ever-evolving world of digital marketing. Through its comprehensive coverage of AI applications in the field, it equips readers with the knowledge and insights necessary to make informed decisions, develop effective marketing strategies, and drive business growth.

Geriatric Dentistry in the Age of Digital Technology is a comprehensive guide that addresses the crucial role of dental professionals in providing specialized care for aging patients in today's digital era. As the world's population continues to age, it is imperative to prioritize the health promotion, prevention, and recovery of older individuals, especially concerning their oral health. Drawing upon relevant theoretical frameworks and the latest empirical research, this book offers invaluable insights for professionals seeking to enhance their understanding of Geriatric Dentistry and Gerodontology, as well as their application within the international context of digital transformation. Whether you are a dentist, dental student, researcher, or involved in the management of elderly dental care, this book provides a comprehensive exploration of the discipline's key topics. Delving into a range of subjects, the book covers essential areas such as the integration of Geriatrics and Gerontology into dental training, teaching methodologies for Geriatric Dentistry and Gerodontology, prevalent systemic diseases among the elderly, oral conditions commonly observed in this population, changes in the oral cavity during aging, and holistic dental care for geriatric patients in the digital age. Additionally, the book explores the dynamic relationship between oral health and the quality of life of older individuals, strategies for health promotion and disease prevention, salutogenic marketing approaches, and the challenges faced in providing dental care for elderly patients, including physical, psychosocial, and geographical barriers.

Tourism and hospitality are increasingly becoming more complex, having grown exponentially over the last decade. As the industry becomes more complex, new demands arise regarding its overall organization and operations, which call for not only more experienced and specialized staff, but also advanced technological solutions that support new paradigms and expectations. The Handbook of Research on Innovation, Differentiation, and New Technologies in Tourism, Hotels, and Food Service discusses the current changes and challenges in tourism and hospitality. Covering key topics such as entrepreneurship, local development, and technology, this major reference work is ideal for managers, entrepreneurs, business owners, industry professionals, researchers, academicians, scholars, practitioners, instructors, and students.

In the wake of increasing consumer and stakeholder concerns regarding environmental and social issues, and the vulnerabilities exposed by the COVID-19 pandemic, sustainable marketing has emerged as a critical aspect of modern business strategies. Sustainable Marketing, Branding, and Reputation Management: Strategies for a Greener Future provides a comprehensive and timely exploration of the key concepts, trends, and challenges in sustainable marketing within today's dynamic business environment. This book delivers an extensive overview of sustainable marketing, covering a diverse range of topics. It delves into the role of sustainable marketing in addressing environmental and social concerns, examines its impact on consumer behavior and brand loyalty, and showcases best practices for integrating sustainability into marketing strategies and tactics. Additionally, it explores the challenges and opportunities associated with implementing sustainable marketing across various industries, investigates the influence of digital technologies on sustainable marketing, and explores the future of sustainable marketing in the post-COVID-19 era. Targeting marketing professionals, business leaders, marketing students and educators, and individuals interested in advancing sustainable business practices, this book serves as an invaluable resource. It offers insights into the role of marketing in creating a more environmentally friendly future and equips readers with the latest strategies and best practices for promoting sustainability through marketing.

Even in the modern age, oral diseases have a substantial and negative impact on citizens all over the globe. Oral diseases affect nearly half of the global population and represent a significant economic and health burden. As a result, the promotion of oral health and disease prevention information has emerged as one of the most cost-effective strategies in limiting these maladies and treating them should they occur. Leveraging Digital Technology for Preventive Dentistry provides relevant theoretical frameworks and the latest empirical research findings in the area. It discusses the latest findings in digital technologies for health promotion and oral disease promotion, as well as the behavior of these health actions in the international context. Covering topics such as ethical and legal aspects, preventive dentistry, and biometric studies, this book is an excellent resource for librarians, dentists, dental students and educators, researchers, academicians, and more.

Traditional patient care and treatment approaches often lack the personalized and interactive elements necessary for effective healthcare delivery. This means that the healthcare industry must find innovative solutions to improve patient outcomes, enhance rehabilitation processes, and optimize resource utilization. There is a gap between the traditional approach and the need for innovation that highlights the importance of a comprehensive understanding of emerging technologies, including Kinect Sensor technology, and the potential to transform healthcare practices with this tech. Revolutionizing Healthcare Treatment With Sensor Technology addresses this critical need by thoroughly exploring how Kinect Sensor technology can revolutionize patient care and treatment methodologies. By repurposing and customizing Kinect Sensor for healthcare applications, this book showcases how depth-sensing cameras, infrared sensors, and advanced motion tracking can capture and interpret real-time patient movements and interactions. This book is ideal for healthcare professionals, hospital administrators, researchers, patients, caregivers, and healthcare technology developers seeking to leverage Kinect Sensor technology for enhanced healthcare delivery. Through detailed case studies and practical examples, experts can learn how to integrate Kinect Sensor into various medical settings to gain valuable insights into patients' physical capabilities, monitor their progress, and create personalized treatment plans.

In an era characterized by volatility, uncertainty, complexity, and ambiguity (VUCA), organizations are faced with an ever-changing array of crises that pose a threat to both their reputation and operational continuity. From unforeseen disruptions to intense market competition, the need for robust business continuity management and resilience has never been more pressing. Strategic success hinges on an organization's ability to weather the storm and swiftly recover from disasters. Those who fail to know the existing organizational models of continuity and appropriately plan for their business to encounter VUCA may not survive it. Business Continuity Management and Resilience: Theories, Models, and Processes provides an exhaustive overview of business continuity management but also offers innovative methodologies to enhance organizational and personal resilience. By delving into theories, models, and processes, it equips readers with the knowledge needed to navigate crises successfully. Covering crisis communication plans, the role of artificial intelligence, risk management, information technologies in crisis management, leadership skills in a crisis context, emergency response, competency models, virtual and augmented reality centers in training, and stress management, this reference book will help to prepare organizations for VUCA in the future. By fostering awareness, providing best practices, and drawing on lessons learned, this book presents a solution through a strategic imperative for those seeking to fortify organizations against the challenges of today's dynamic business environment.

In the wake of the COVID-19 pandemic, events have swiftly transitioned to virtual and hybrid formats. This rapid shift has posed numerous challenges for organizers who are now tasked with navigating the digital landscape. From planning logistics to engaging participants, virtual and hybrid events are intricate and demand innovative solutions. New Technologies in Virtual and Hybrid Events is a comprehensive guide that provides practical strategies and insights to make virtual and hybrid events successful, efficient, and profitable. The book offers a platform to publish research on the practical challenges of virtual and hybrid events. It explores key topics such as platform assessment, audience engagement tools, AI integration, and ethical considerations in event technologies. By offering a deep dive into these areas, the book empowers readers to navigate the complexities of virtual and hybrid events with confidence.

Consumers are applying more pressure on companies to embrace sustainable practices and tell purposeful stories to win their approval. They are increasingly critical of brands for their environmental and social impact, demanding authenticity and accountability. However, many businesses need help navigating this complex terrain, unsure of how to effectively integrate sustainability into their branding strategies. The lack of comprehensive resources that bridge the gap between theory and practice in sustainable branding is a significant challenge that needs immediate attention. Compelling Storytelling Narratives for Sustainable Branding solves this pressing problem through a collection of insightful chapters contributed by esteemed academics, researchers, and practitioners. This book offers a roadmap for businesses seeking to align their brand narratives with sustainability principles. By delving into the psychology of storytelling, analyzing successful case studies, and providing practical guidance, this compendium equips readers with the tools and strategies to integrate sustainability into their branding efforts authentically.