In August 1989, a Summer Institute was held at the Academie van Bouwkunst, the seventeenth century home of Amsterdam's School of Architecture, Town Planning and Landscape. The meeting brought together experts in Geographical Information Systems from throughout the world to address an international audience of planners. The contents of this book reflect many of the themes that were presented and discussed at the conference. The Summer Institute, let alone this volume, would not have been possible without the support of the International Association for the Development and Management of Existing and New Towns (INTNAIVN), the International Society of City and Regional Planners (ISoCaRP), The National Physical Planning Agency of the Netherlands (RPD) and the Berlage Studio. We wish to acknowledge the assistance provided by these organisations and by the various sponsors: The Ministry of Housing, Physical Planning and Environment, the Municipality of Amsterdam, Logisterion b.v., ESRI, UNISYS, MABON b.v., SPSS, PRIME Computer Inc., PANDATA. The provision of hardware facilities by the various computer companies allowed immensely valuable 'hands on' experience to be gained by all the participants.

Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. To achieve this goal, companies must utilize current digital tools to create a strong online presence. Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications is an innovative reference source for the latest academic material on emerging technologies, techniques, strategies, and theories in the promotion of brands through forms of digital media. Highlighting a range of topics, such as mobile commerce, brand communication, and social media, this multi-volume book is ideally designed for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.

The Practical Handbook of Digital Mapping Terms and Concepts offers easy-to-read, alphabetically cross-referenced terms, illustrated with maps (including 8 pages in full color) produced through digital mapping technology. Thorough explanations provide novices and experts alike with the most comprehensive study of its kind, drawing together terms and concepts from the business, academic, and development communities. One of the book's unique features is a practical introduction to digital mapping, explaining its original application in the international development community and the third world issue of guinea worm. This study is balanced by theoretical perspectives on digital mapping as well as possible directions for future exploration. Internally cross-referenced appendices cover topics often ignored in the conventional academic curriculum, but which are critical to success in other digital mapping arenas. These appendices discuss railroad terminology, desktop digital mapping (with French translation), maps on CD-ROM (with French translation), tools used in the global positioning system (with French translation), and Intelligent Vehicle Highway Systems.

A reassessment of the ecosystem concept for anthropology

Economic growth is directly impacted by a multitude of different industries; in recent years, the service industry has emerged as a significant contributor to the global economy. As such, the effective management of this sector has become a widely studied topic. The Handbook of Research on Promotional Strategies and Consumer Influence in the Service Sector is an authoritative reference source for the latest research on emerging methods for innovative service design and delivery, examining how growing customer expectations and global competition has influenced this industry. Featuring quality factors, marketing tools, and the effects of consumer behavior, this publication is ideally suited for researchers, professionals, and academicians actively involved in the service industry.