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BOOK EXCERPT:
This book tries to examine the complex global phenomenon of international tourism, exploring its various concepts in their different manifestations. The book offers comprehensive information on various concepts, methods and frameworks giving a systematic overview of the subject on a global basis. Key elements of the book include: nature and components of the tourism industry; destination planning and management; marketing strategies and communication; economic dimensions and international co-operation.
Product Details :
Genre |
: Business & Economics |
Author |
: Arjun Kumar Bhatia |
Publisher |
: Sterling Publishers Pvt. Ltd |
Release |
: 2006-05 |
File |
: 564 Pages |
ISBN-13 |
: 8120724127 |
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BOOK EXCERPT:
This book provides in-depth empirical reports on specific topics within five general areas of tourism management and marketing: (1) scanning and sense making; (2) planning; (3) implementing; (4) evaluating actions/process and performance outcomes; and (5) administering. Offering descriptions, tools and examples of tourism management decision making, the book is useful for students in tourism and management and for tourism executives. It has 27 chapters and a subject index.
Product Details :
Genre |
: Business & Economics |
Author |
: Arch G. Woodside |
Publisher |
: CABI |
Release |
: 2008 |
File |
: 540 Pages |
ISBN-13 |
: 9781845933234 |
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BOOK EXCERPT:
Over 30 cases from the tourism industry examined in depth - an essential resource for tutors and students.
Product Details :
Genre |
: Business & Economics |
Author |
: Susan Horner |
Publisher |
: Routledge |
Release |
: 2004 |
File |
: 410 Pages |
ISBN-13 |
: 9780750655149 |
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BOOK EXCERPT:
This introductory text provides readers with a robust understanding of tourism and its industries, including how destinations are developed, marketed and managed, and how tourism impacts communities, environments and economies. The authors discuss the critical issues affecting 21st century tourism, such as sustainability, the climate crisis, globalisation, community, technology, the environment and the sharing economy. The text has been fully updated in light of the Covid-19 pandemic and its notable, and in some cases lasting, impacts on the tourism industry. The text features new mini-case studies (snapshots) and international case studies from countries around the globe including USA, Saudi Arabia, India, China, New Zealand, Australia, Namibia and the UK. It discusses the latest trends in transport, hospitality, attractions and the travel trade and includes examples from major tourism companies including Trip.com, TUI and Airbnb. The book is suitable for students who are starting their tourism studies as part of their college or university education. Clare Inkson is a Senior Lecturer in Tourism and Course Leader of BA Tourism with Business at the University of Westminster, London. Lynn Minnaert is the Academic Director and Clinical Associate Professor at New York University’s Jonathan M. Tisch Center for Hospitality and Tourism.
Product Details :
Genre |
: Business & Economics |
Author |
: Clare Inkson |
Publisher |
: SAGE |
Release |
: 2022-09-14 |
File |
: 587 Pages |
ISBN-13 |
: 9781529786132 |
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BOOK EXCERPT:
The book comprehensively discusses various aspects of tourism business and product in the Indian context. It also elaborately delineates systematically the functions of tour operators in tourism business. It also reviews roles of government organizations,
Product Details :
Genre |
: Tourism |
Author |
: Prakash Talwar |
Publisher |
: Gyan Publishing House |
Release |
: 2006 |
File |
: 270 Pages |
ISBN-13 |
: 8182053307 |
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BOOK EXCERPT:
Tourism appears to be an industry that anyone can understand, but in reality it is a very complex subject. It is a meeting ground for economics, sociology, anthropology, geography, ecology and national priority issues among other challenges. Issues of employment, prices and contribution to GDP are all a part of the scope of this book, as well. This new volume brings together research on tourism management from around the world.
Product Details :
Genre |
: Business & Economics |
Author |
: Terry V. Liu |
Publisher |
: Nova Publishers |
Release |
: 2006 |
File |
: 250 Pages |
ISBN-13 |
: 1600210589 |
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BOOK EXCERPT:
Hospitality industry is growing at a rapid pace. The improving cross-country relations have resulted into boom in the Travel and Tourism Industry and its services. This book gives a comprehensive account on tourism industry of India, at large, and the world, in general. From hotel to transportation (airways, railways and roadways), the book delves on services that helps in managing a tour efficiently. It also talks about tourism’s role in revenue generation, and trade forming an integral part of the tourism industry. The book discusses the topics like sustainable tourism and contemporary trends being followed in tourism, hotel and aviation industry today. Designed as a text for the students of hospitality management, the book is equally beneficial for the students pursuing a diploma level course in travel and tourism management. Besides, the book is equally useful for the professionals working in the hospitality industry. What Reviewer says... This book appears to be quite exhaustive and aims to cover all aspects of tourism and travel management. The chapterization of the book is planned in a very scientific manner, i.e. moving from simple or early to complex or advance stages of study in the subject. The text also serve as a learning material for the students enrolled for distance education in Tourism and Travel Management. This text, to a larger extent, covers all the functional area of Tourism, Travel, Hospitality and Aviation Management. Text is designed in such a manner that it not only brings out the challenges but also indicates employment opportunities for trained manpower in this sector. The statistical data and references are up-to-date which will serve as a useful source of information for target audience for this text from all spheres of this business activity. The text also highlights the details of new and emerging trends and study areas of Travel and Tourism like Sustainable Tourism, Community-based Tourism, and so on. The author has completely incorporated the proposed changes to make the text appealing for different segments of academia. —Prof. (Dr.) M. Sajnani, Dean Faculty of Hospitality & Tourism, Director, Amity Institute of Travel & Tourism
Product Details :
Genre |
: Business & Economics |
Author |
: Barkat Ali, Md. Abu |
Publisher |
: PHI Learning Pvt. Ltd. |
Release |
: 2015-04-15 |
File |
: 285 Pages |
ISBN-13 |
: 9788120350588 |
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BOOK EXCERPT:
One of the leading texts in the field, Tourism Management is the ideal introduction to the fundamentals of tourism as you study for a degree, diploma or single module in the subject with a global focus. This 6th edition has been revised and updated to include: new content on: sports, festivals and event tourism including the impact of the Olympic Games, social media impacts on tourism and the growth of medical tourism contemporary issues affecting businesses such as disruptive technology, the rise of Airbnb, the impact of terrorism on destination instability and safety and the potential effect of BREXIT updated case studies on BRIC markets and an enhanced focus on Asia as well as emerging markets such as the Middle East and South America enhanced sustainable development coverage highlighting the challenge of climate change and future tourism growth including new debates such as Last Chance Tourism and overtourism a transport section with more international perspectives from China and South America and globalised transport operators and a case study on using taxation to limit air travel behavior an updated companion website with: additional case studies, quizzes, PPTs, further reading, web reading and video links. It is written in an engaging style that assumes no prior knowledge of tourism and builds up your understanding as you progress through this wide ranging global review of the principles of managing tourism. It traces the evolution and future development of tourism and the challenges facing tourism managers in this fast growing sector of the world economy. This book is highly illustrated with diagrams and colour images, and contains short case studies of contemporary themes of interest, as well as new data, statistics, weblinks to key reports and industry studies.
Product Details :
Genre |
: Business & Economics |
Author |
: Stephen J. Page |
Publisher |
: Routledge |
Release |
: 2019-03-01 |
File |
: 531 Pages |
ISBN-13 |
: 9780429750335 |
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BOOK EXCERPT:
Product Details :
Genre |
: Business & Economics |
Author |
: |
Publisher |
: Pearson South Africa |
Release |
: 2003 |
File |
: 300 Pages |
ISBN-13 |
: 1868911861 |
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BOOK EXCERPT:
Product Details :
Genre |
: Antiques & Collectibles |
Author |
: Santhosh M. John |
Publisher |
: REDSHINE Publication |
Release |
: |
File |
: 292 Pages |
ISBN-13 |
: 9789358790122 |