Introduction to E-commerce discusses the foundations and key aspects of E-commerce while focusing on the latest developments in the E-commerce industry. Practical case studies offer a useful reference for dealing with various issues in E-commerce such as latest applications, management techniques, or psychological methods. Dr. Zheng Qin is currently Director of the E-Commerce Institute of Xi’an Jiaotong University.

For undergraduate-level courses in Electronic Commerce. Written by an academician and a practitioner this text features exceptionally comprehensive yet manageable coverage of a broad spectrum of E-commerce essentials from a global point of view. Extremely user-friendly and practical, it features vignettes, application cases, and real-world cases in each chapter. Perfect for courses where the professor chooses to use supplemental material or in a course where the professor wants a brief book.

This is a complete update of the best-selling undergraduate textbook on Electronic Commerce (EC). New to this 4th Edition is the addition of material on Social Commerce (two chapters); a new tutorial on the major EC support technologies, including cloud computing, RFID, and EDI; ten new learning outcomes; and video exercises added to most chapters. Wherever appropriate, material on Social Commerce has been added to existing chapters. Supplementary material includes an Instructor’s Manual; Test Bank questions for each chapter; Powerpoint Lecture Notes; and a Companion Website that includes EC support technologies as well as online files. The book is organized into 12 chapters grouped into 6 parts. Part 1 is an Introduction to E-Commerce and E-Marketplaces. Part 2 focuses on EC Applications, while Part 3 looks at Emerging EC Platforms, with two new chapters on Social Commerce and Enterprise Social Networks. Part 4 examines EC Support Services, and Part 5 looks at E-Commerce Strategy and Implementation. Part 6 is a collection of online tutorials on Launching Online Businesses and EC Projects, with tutorials focusing on e-CRM; EC Technology; Business Intelligence, including Data-, Text-, and Web Mining; E-Collaboration; and Competition in Cyberspace. the following="" tutorials="" are="" not="" related="" to="" any="" specific="" chapter.="" they="" cover="" the="" essentials="" ec="" technologies="" and="" provide="" a="" guide="" relevant="" resources.="" p

Written by experienced authors who share academic as well as real-world practices, this text features exceptionally comprehensive yet manageable coverage of a broad spectrum of E-commerce essentials from a global point of view. The new edition pays special attention to the most recent developments in online behavior in our business, academic, and personal lives. Introduction to E-Commerce and E-Marketplaces; Internet Consumer Retailing; Business-to-Business E-Commerce; Other EC Models and Applications; EC Support Services; EC Strategy and Implementation; Application Development Perfect for anyone looking for a brief or supplemental text on EC. Ideal for busy executives.

Introduction to E-Commerce, 2/e, by Rayport and Jaworksi, can be used as the principles book for e-commerce. Much like there is a “Principles of Marketing” that is intended to be the first course in marketing, The text covers the entire landscape of e-commerce. The key message is that faculty who want to teach an introductory class on e-commerce and focus on the “strategy” parts of e-commerce first and technology second, should adopt this book. Faculty who teach marketing, management, strategy and entrepreneurship as the “core” discipline prefer this book over “technology-oriented” e-commerce books. Introduction to e-Commerce gives present and future practitioners of e-Commerce a solid foundation in all aspects of conducting business in the networked economy. The text focus is on what a manager needs to know about Internet infrastructure, strategy formulation and implementation, technology concepts, public policy issues, and capital infrastructure in order to make effective business decisions. This is presented in a framework for the study and practice of e-Commerce with business strategy at the core surrounded by four infrastructures; the technology infrastructure that underlies the Internet, the media infrastructure that provides the content for businesses, public policy regulations that provide both opportunities and constraints, and the capital infrastructure that provides the money and capital to run the businesses. Within this framework, the authors provide a deep exploration of core concepts of online strategy and associated enablers enriched by a wide variety of examples, case studies, and explanations culled directly from practice.

An Introduction to e-Business provides the contemporary knowledge of the key issues affecting the modern e-business environment and links theory and practice of management strategies relating to e-business. This book brings together the most cogent themes for an introduction to e-business and constitutes a valuable contribution to formalising common themes for teaching the subject in higher education. It brings together theoretical perspectives based on academic research and the application of e-business strategies. These concepts are further explored in the six case studies that follow the set chapters. This new textbook integrates the main themes to provide a complete picture of the key elements relevant to an introductory text in e-business. To fully appreciate the e-business environment it is necessary to understand the links between the different disciplines that come together to form

Part of the New Perspectives Series, this text provides an excellent introduction to e-commerce. Using a case-based approach, students learn the fundamentals of e-commerce through real-life business scenarios.

The internet has had a major impact on the way businesses market their products and services. Every business has a marketing strategy that is heavily influenced by the internet. The number of companies selling goods online through e-commerce has increased rapidly, as one might expect. Some businesses are entirely online. Many bricks-and-mortar businesses ('bricks-and-clicks') are also selling their goods and services online. However, many other business models are making use of the internet to advertise their products and services via websites, content marketing, email, apps, search marketing, social media sites such as Twitter, and networking sites such as LinkedIn, among other methods. You can do a wide range of marketing activities using the internet, from market research to customer service improvement. Aside from the lower overhead and the ability to reach a larger audience than traditional brick-and-mortar businesses, ecommerce has many advantages over them. Customer loyalty can also be increased by providing excellent online sales service. However, it's a highly competitive world out there, and small businesses must be on top of their game to be successful in it. Website design, search engine optimisation, and pay-per-click advertising must all be flawless. Even if you don't have a brick-and-mortar location, you can still benefit from a well-designed business website. However, the internet's marketing potential extends far beyond this. It is possible to inform visitors about your product or service and advertise special deals. The best way to improve customer service is to provide useful information and allow customers to provide feedback. If no one visits your website, it is of no use to you. Choosing a memorable name, promoting your site via email marketing campaigns, and including your website's URL in printed marketing materials and company stationery are all simple ways to boost traffic to your site. It's possible to use online equivalents to traditional marketing methods such as putting up ads on other websites that your target customers are likely to use or establishing affiliate marketing relationships with other companies. If you want to build your online reputation, you can use content marketing techniques such as blogging, commenting on forums, or writing articles for industry websites. Search engine rankings are also a great way to gain visibility. It is generally accepted that search engine optimization and pay-per-click advertising are the most effective ways to attract relevant visitors. It's easy to communicate with current and potential customers via email, which is both convenient and cost-effective. You can use email to promote special offers and new products, as well as drive traffic to your website. Traditional marketing mailings have lower costs, but email marketing has higher response rates. When it comes to testing and tweaking your mailings to increase response rates, it's simple to do so. Facebook, Twitter, and LinkedIn are essential tools for promoting your business online. Using social media can help you build your brand, demonstrate your expertise, and build relationships with your customers. Finally, they allow you to promote yourself and your business in a wide range of ways that will ultimately result in increased sales.

This is the first work to analyse and document the evolution, development and the future of e-commerce. Addresses problems of privacy, confidentiality, cybercrime and cyberlaw, it deals with everything from the technological foundations of the internet to

"E-commerce" by Sanjivan Saini provides a comprehensive overview of the world of electronic commerce, covering a wide range of topics that are essential for understanding and succeeding in the rapidly evolving digital business landscape. The book is divided into several units, each focusing on different aspects of e-commerce. Here's a brief overview of the included units: 1. Introduction to E-commerce:  This unit introduces readers to the fundamental concepts of e-commerce, including its definition, history, benefits, and various types of e-commerce models (B2B, B2C, C2C, etc.). It lays the groundwork for understanding the subsequent units. 2. Global Activities:  This unit delves into the global nature of e-commerce. It explores how e-commerce transcends geographical boundaries, enabling businesses to engage in international trade, cross-border transactions, and global market expansion. It covers topics such as global logistics, supply chain management, and global operating strategies. 3. Export Management:  This unit focuses on the process of exporting products and services to international markets. It covers export management strategies, documentation, international trade regulations, customs procedures, and the role of export intermediaries. 4. Selection:  In this unit, the book likely discusses various factors involved in the selection process, such as choosing the right e-commerce platform, technology considerations, payment gateways, security measures, and user experience design. 5. Maintenance:  This unit probably covers the maintenance of ecommerce operations. It might include topics such as managing and updating online storefronts, ensuring data security, handling customer support and inquiries, and adapting to changing technological and market trends. The book "E-commerce" by Sanjivan Saini seems to provide a comprehensive exploration of e-commerce, ranging from its foundational concepts to its global impact, export management intricacies, selection of technology and platforms, and the ongoing maintenance required for success in the digital business realm. Readers can expect to gain insights into the complex and dynamic world of electronic commerce and its role in shaping modern business practices.