You think that your choices and behaviors are driven by your individual, personal tastes, and opinions. Our own personal thoughts and opinions is patently obvious. Right? Wrong. Other people's behavior has a huge influence on everything we do, from the mundane to the momentous. Berger integrates research and thinking from business, psychology, and social science to focus on the subtle, invisible influences behind our choices as individuals

The Paranormal, the new ebook series from F+W Media International Ltd, resurrecting rare titles, classic publications and out-of-print texts, as well as new ebook titles on the supernatural – other-worldly books for the digital age. The series includes a range of paranormal subjects from angels, fairies and UFOs to near-death experiences, vampires, ghosts and witchcraft. The purpose of this title is to prove that there exists in this mighty world an Invisible Influence that rules our daily lives. It contains a structured conversation between Cannon and a series of mystics, yogis, and other sages, and offers anecdotes of crystal gazing, levitation, hypnotism, distant-touching, and other supposed phenomena.

Learn how other people impact our behavior. Would you consider yourself to be a person who is easily influenced by others? Most of us would probably say no-- but we might be wrong! Invisible Influence (2016) explores the hidden power that other people wield over our life, our choices, and our behavior. Written by a renowned marketing professor who understands the power of influencers and successful social media campaigns, this book posits that we have to understand the power of the invisible influence if we want to reclaim our lives and make decisions for ourselves. Do you want more free book summaries like this? Download our app for free at https://www.QuickRead.com/App and get access to hundreds of free book and audiobook summaries. DISCLAIMER: This book summary is meant as a summary and an analysis and not a replacement for the original work. If you like this summary please consider purchasing the original book to get the full experience as the original author intended it to be. If you are the original author of any book on QuickRead and want us to remove it, please contact us at hello@quickread.com.

Summary of Invisible Influence by Jonah Berger | Includes Analysis Preview: Invisible Influence by Jonah Berger is a close examination of the psychology behind behavioral decisions related to identity and branding. Many decisions that the average person makes every day are deeply impacted by factors of which they are seldom aware. A person is likely to understand that others are influenced by suggestion but unlikely to recognize when the same factors can influence a personal decision. Familiarity is a strong motivator for choices. People think more favorably about the things they see frequently even if they are unaware that they have seen them. They are also more likely to conform to group consensus, which can lead to increased popularity of popular products but can cause individuals to avoid contradicting a group that agreed on the wrong choice. Individuals differentiate themselves from others by choosing unfamiliar options intentionally. Privately, the same people will make similar choices as the rest of the group… PLEASE NOTE: This is key takeaways and analysis of the book and NOT the original book. Inside this Instaread Summary of Invisible Influence by Jonah Berger | Includes Analysis · Overview of the Book · Important People · Key Takeaways · Analysis of Key Takeaways About the Author With Instaread, you can get the key takeaways, summary and analysis of a book in 15 minutes. We read every chapter, identify the key takeaways and analyze them for your convenience. Visit our website at instaread.co.