Japanese Animation: East Asian Perspectives makes available for the first time in English a selection of viewpoints from media practitioners, designers, educators, and scholars working in the East Asian Pacific. This collection not only engages a multidisciplinary approach in understanding Japanese animation but also shows ways to research, teach, and more fully explore this multidimensional world. Presented in six sections, the translated essays cross-reference each other. The collection adopts a wide range of critical, historical, practical, and experimental approaches. This variety provides a creative and fascinating edge for both specialist and nonspecialist readers. Contributors’ works share a common relevance, interest, and involvement despite their regional considerations and different modes of analysis. They form a composite of teaching and research ideas on Japanese animation.

Anime is a quintessentially Japanese form of animation consisting of both hand drawn and computer-generated imagery, and is often characterised by colourful graphics, vibrant characters, and fantastical themes. As an increasingly globalising expression of popular art and entertainment, and distributed through cinema, television, and over the internet, anime series and films have an enormous following, not only in Japan but also in Asia. This book provides a comprehensive survey of the historical development, industrial structure, and technical features of Japanese animation and of the overall dynamics of its globalisation in key contexts of the Asian region. Specific chapters cover anime’s production logics, its features as an ‘emotion industry’, and the involvement of a range of Asian countries in the production, consumption, and cultural impact of Japanese animation.

Rediscovered Classics of Japanese Animation is the first academic work to examine World Masterpiece Theater (Sekai Meisaku Gekijô, 1969-2009), which popularized the practice of adapting foreign children's books into long-running animated series and laid the groundwork for powerhouses like Studio Ghibli. World Masterpiece Theater (Sekai Meisaku Gekijô, 1969-2009) is a TV staple created by the Japanese studio Nippon Animation, which popularized the practice of adapting foreign children's books into long-running animated series. Once generally dismissed by critics, the series is now frequently investigated as a key early work of legendary animators Isao Takahata and Hayao Miyazaki. In the first book-length examination of the series, Maria Chiara Oltolini analyzes cultural significance of World Masterpiece Theater, and the ways in which the series pioneered the importance of children's fiction for Japanese animation studios and laid the groundwork for powerhouses like Studio Ghibli. Adapting a novel for animation also means decoding (and re-coding) socio-cultural patterns embedded in a narrative. World Masterpiece Theater stands as a unique example of this linguistic, medial, and cultural hybridisation. Popular children's classics such as Little Women, Peter Pan, and Anne of Green Gables became the starting point of a full-fledged negotiation process in which Japanese animators retold a whole range of narratives that have one basic formula in common: archetypal stories with an educational purpose. In particular, the series played a role in shaping the pop culture image of a young girl (shôjo). Examining the series through the lens of animation studies as well as adaptation studies, Oltolini sheds new light on this long-neglected staple of Japanese animation history.

Despite the growing popularity and influence of Japanese animation in America and other parts of the world, the importance of anime studies as audio-visual translation has not been well-recognized academically. In order to throw new light on this problem, the author attempts to clarify distinctive characteristics of English dubs of Japanese animated films between the 1980s and the 2000s, including Hayao Miyazaki's, in descriptive ways: through a corpus-based statistical analysis of vocabulary and a qualitative case study approach to the multimodal text from a synchronic and diachronic point of view. Discussing how translation norms have changed on the spectrum from target-oriented to source-oriented, the author carefully examines what kind of shift occurred to translations of Japanese animation around the turn of the 21st century. Whereas the pre-2000 translations tend to give preference to linguistic persuasion (i.e., a preference for expository dialogue that sounds natural to the American audiences), the post-2000 translations attach higher priority to achieving dynamic equivalence of the multimodal situations as a whole. The translation of anime has been rapidly increasing its rich diversity these few decades, opening up new possibilities and directions for translating its unique visual and iconic language.

A concise introduction to the complex world of Japanese Animation. This book reveals the hidden meaning behind many culture-specific themes and also explains the socio-political importance of the animation industry.

Become an expert on cultural details commonly seen in Japanese animation, movies, comics and TV shows.

Anime is a quintessentially Japanese form of animation consisting of both hand drawn and computer-generated imagery, and is often characterised by colourful graphics, vibrant characters, and fantastical themes. As an increasingly globalising expression of popular art and entertainment, and distributed through cinema, television, and over the internet, anime series and films have an enormous following, not only in Japan but also in Asia. This book provides a comprehensive survey of the historical development, industrial structure, and technical features of Japanese animation and of the overall dynamics of its globalisation in key contexts of the Asian region. Specific chapters cover anime’s production logics, its features as an ‘emotion industry’, and the involvement of a range of Asian countries in the production, consumption, and cultural impact of Japanese animation.

These timely essays highlight regional cross-fertilization in music, film, new media, and popular culture in Northeast Asia, including analysis of gender and labor issues amid differing regulatory frameworks and public policy concerning cultural production and piracy.