With the continued fragmentation of the media and proliferation of media options, the balance of power has shifted from the marketer to the individual. In Join the Conversation, Jaffe discusses the changing role of the consumer and how marketers must adapt by joining the rich, deep and meaningful conversation already in progress. This book reveals what marketers must do to become a welcome and invited part of the dialogue, and how to leverage and integrate the resulting partnership in ways that provide win-win situations for businesses, brands and lives.

Social Skills for Teenagers With Developmental and Autism Spectrum Disorders uses discussion, handouts, tips and activities to walk parents and therapists through a step-by-step program that has brought proven results for teens trying to make friends.

Learn Facebook, Twitter, Instagram, LinkedIn, Pinterest, Skype, and More! My Social Media for Seniors helps you learn what social media is all about, and how to use it to connect with friends, families, and more. The full-color book provides a general overview of what social media is and what it does, then offers step-by-step instruction on how to use the most popular social media-- Facebook, LinkedIn, Pinterest, and Twitter. It also covers other social media, including online message boards and group video chat services such as Skype and Google Hangouts. In addition, the book offers strategies for using social media to find old friends and colleagues, as well as how to use social media safely and securely. Here are a few things you will learn: What Social Media is and why we use it What to share and what not to share on Social Media Using Social Media safely and privately Comparing the most popular Social Media Keeping in touch with friends and family on Facebook Sharing pictures and videos on Facebook Discovering interesting groups on Facebook Configuring Facebook's privacy settings Pinning and repinning on Pinterest Finding other users and boards to follow on Pinterest Fine-tuning your professional profile on LinkedIn Connecting with people and businesses on LinkedIn Tweeting and retweeting on Twitter Sharing photos with instagram Getting social on special interest message boards Playing social games Getting social with video chats Using Social Media to find old friends Using Social Media on your smartphone or tablet Exploring other social media

This book unravels the process of writing academic papers. It tells readers what good papers look like and how they can be written.

Praise for BrandED "A great resource for educators who want to strengthen their connections with students, teachers, parents, and the wider community. These two innovative leaders don't just capture how to tell the story of a school—they show how to create it." —Adam Grant, New York Times bestselling author of Originals and Give and Take "Every day in every one of your schools, great things happen. How does your community know? Schools that are Future Ready boldly engage their community to build relationships and empower both students and families. Powerful yet practical, BrandED is the perfect resource to help your school share its story with the world." —Thomas C. Murray, Director of Innovation, Future Ready Schools "Eric and Trish demystify what it means to brand one's school by providing eight compelling conversations that not only lead to a deeper understanding of branding, but provide relevant ways for school leaders to frame their work... . In the vast sea of information in which we currently reside, using the BrandED Leadership methods described in this book will help school leaders reach their audiences in ways that create trusting relationships and loyalty." —Dwight Carter, Principal, New Albany High School "Disruption is the new normal. And the great disruptors of our time are shaping the culture itself in innovative ways. Eric and Trish's book BrandED sends a very compelling message to school leaders that developing and executing a smart, innovative brand strategy can disrupt the best practices' conventions of the existing school system. Like great disruptive brands from Apple to Uber, educators now have the ability to get the community engaged and immersed in the school's brand equity—and BrandED provides the roadmap for getting there." —Scott Kerr, Executive Director of Strategy and Insights, Time Inc. A brand is built around three key elements: image, promise, and result. The power of a brand to communicate all three elements is undeniable, and in today's digitally connected, social society, schools and school districts have a lot to gain by developing and promoting their own brand identities. BrandED is the groundbreaking guidebook for educators who want to enhance communication with students, parents, and stakeholders to create a transparent record of value. You know great achievements happen at your school. Unfortunately, many of those stories stop at the school doors. This hands-on guide from two rising stars in the education field, Eric Sheninger and Trish Rubin, empowers educators at all levels to take control of how the mission, values, and vision of their schools is communicated. An engaging collection of transformative conversations lead you to discover the opportunities and benefits of designing a brand for your school and sustaining a BrandED community to evangelize it. Even if you have no marketing experience, the easy-to-use framework takes you step by step through the nuances of spreading good news about your school and building relationships around those actions. Timesaving, practical advice prepares you to begin innovating at your school right away, and convenient tips and reflections at the end of each chapter make it easy to integrate the BrandED mindset and practices into your everyday routine. Become a driving force behind your school getting the recognition it deserves by: Branding yourself as your school's storyteller-in-chief and amplifier through a variety of traditional and digital tools and platforms Improving relationships with key stakeholders, developing strategic partnerships, and attracting more resources and opportunities Fostering a positive culture extending and influencing beyond the school grounds BrandED is your one-stop resource for designing and sustaining your individual brand as a leader and the brand of your school or district. Join the conversation on Twitter using #brandEDU.

Do you really understand your online presence? Are you confident that visitors can use your website? Do you know their motivations? How do online communities perceive your company? To innovate and adapt your business quickly, you must know the answers to these questions. Complete Web Monitoring demonstrates how to measure every aspect of your web presence -- including analytics, backend performance, usability, communities, customer feedback, and competitive analysis -- whether you're running an e-commerce site, a community, a media property, or a Software-as-a-Service company. This book's concrete examples, clear explanations, and practical recommendations make it essential for anyone who runs a website. With this book you will: Discover how visitors use and interact with your site through web analytics, segmentation, conversions, and user interaction analysis Find out your market's motivations with voice-of-the-customer research Measure the health and availability of your website with synthetic testing and real-user monitoring Track communities related to your online presence, including social networks, forums, blogs, microblogs, wikis, and social news aggregators Understand how to assemble this data into clear reports tailored to your organization and audience You can't fix what you don't measure. Complete Web Monitoring shows you how to transform missed opportunities, frustrated users, and spiraling costs into online success. "This is a very comprehensive view of just about everything one needs to know about how websites work and what one needs to know about them. I'd like to make this book required reading for every employee at Gomez."-- Imad Mouline, CTO of Gomez

Universities, and the societies they serve, suffer from a crisis of meaning: We have fanatically developed our ability to produce knowledge, leaving our ability to craft meaning by the wayside. University graduates often have an abundance of knowledge but lack the wisdom to use it meaningfully. Meanwhile, people inside and outside academia are searching for meaning but are imprisoned in a lexicon of clichés and sound bites that stunts their quest.

The study by Alexandra Bernhardt deals with coworking spaces and their atmospheres. In addition to a comprehensive consideration of the role of atmospheres, the special significance of community in the context of these work spaces is examined in more detail. Two case studies in urban coworking spaces form the core of the investigation, following a qualitative research design oriented towards ethnography and a plurality of methods. In the context of the analysis, on the one hand, what constitutes coworking in everyday life and thus the new communality at work is considered: relevant practices and rituals, spatial arrangements and atmospheres are elaborated in their composition. On the other hand, coworkers, their spatial actions, and the attitudes associated with them come into closer focus: It is shown how users access coworking spaces as work and community spaces and what role atmospheres play. In addition, social entities are highlighted that are taken up by coworkers in relation to their coworking space and that help shape everyday coworking space life. Tensions that arise from the coexistence of community and service logic are also uncovered, and how they are dealt with is examined in more detail.

This book constitutes the refereed proceedings of the 4th International Conference on Runtime Verification, RV 2013, held in Rennes, France, in September 2013. The 24 revised full papers presented together with 3 invited papers, 2 tool papers, and 6 tutorials were carefully reviewed and selected from 58 submissions. The papers address a wide range of specification languages and formalisms for traces; specification mining; program instrumentation; monitor construction techniques; logging, recording, and replay; fault detection, localization, recovery, and repair; program steering and adaptation; as well as metrics and statistical information gathering; combination of static and dynamic analyses and program execution visualization.