This book is a systematic investigation of Korean cultural wave in South Asia, discovering and analysing the dynamics of fandom, mechanism of media industry and growing phenomena of Korean culture in this part of the world. This is one of the very first academic volumes in South Asia that examines cultural politics, language and literatures of Korea in a regional location when there might be some on examining the political and diplomatic relations divorced from socio-cultural interactions. It focuses on three major aspects: identity formation in the age of digital culture, fandom and aspiration in the wake of subculture, and transcultural flow in South Asia. Through these thematic indicators and empirical instances the volume explores the modes of transcultural flow vis a via the global cultural flow. The patterns and processes of identity construction transformed among the teenagers and youths in the realm of digital media and embodying the Korean cultural elements. The book will contribute in the area of media and cultural studies, global culture and politics, arts and humanities, social sciences and area studies. Chapter 1 is available open access under a Creative Commons Attribution 4.0 International License via link.springer.com.

The Korean Wave in Southeast Asia offers fresh details and new perspectives on the globalization of Korean popular culture, better known as ‘Hallyu’. Focusing on the dissemination, localization, consumption and fandom of Korean TV dramas, films, pop music and other forms of youth culture within the cultural geography of Southeast Asia, the chapters in the book offer a compelling analysis of the globalization of Hallyu and detail the various social and cultural mechanisms involved. Deeply accomplished, this book will be a valuable resource for scholars interested in cultural and social change in Southeast Asia, as well as for graduate and undergraduate students learning about popular culture in Asia. Nissim Otmazgin Chair of the Department of Asian Studies, The Hebrew University of Jerusalem and author, Regionalizing Culture: The political economy of Japanese popular culture in Asia (University of Hawai'i Press, 2013). This book proves to be an important addition to the growing scholarship on the Korean Wave and the resulting new pop culture trends in Southeast Asia. In addition to introducing new concepts for further comparative research, the roster of case studies on Hallyu consumption and production in the region (informed by interdisciplinary expertise) offer readers fresh analyses and diverse experiences of the phenomenon. The publication of this collection is timely for our new course elective focusing on the ‘Korean Wave’, in which this book will certainly be a required reading. Sarah Domingo Lipura Associate Director, Ateneo Initiative for Korean Studies, Ateneo De Manila University (Philippines)

The Republic of Korea's global expansion has been mirrored by its interest and presence in Southeast Asia. From trade, investment, aid, tourism, to the cultural "Korean wave", its various roles have blossomed and its influence has grown. The ASEAN region has not only affected Korean foreign policy, but also many aspects of Korean life, from the migration of Southeast Asian industrial workers to marriages and the curricula of academic institutions. This volume explores various aspects of these new relationships and their importance to all concerned parties. It brings together a group of specialists who have documented the growing interlocking roles between Korea and ASEAN and its constituent states in detail. These developments have profound implications for relations in the East and Southeast Asian regions, and for the world as a whole.

korean wave,hallyu,Korean culture,Korean,south korea,Korean pop culture This book is the first in a series of upcoming books to introduce modern Korean culture overseas. The term “Korean Wave” (“Hallyu” in Korean) was coined by the Chinese press a little more than a decade ago to refer to the popularity of Korean pop culture in China. The boom started with the export of Korean television dramas (miniseries) to China in the late 1990s. Since then, South Korea has emerged as a new center for the production of transnational pop culture, exporting a range of cultural products to neighboring Asian countries. More recently, Korean pop culture has begun spreading from its comfort zone in Asia to more global audiences in the Middle East, Africa, Europe, and the Americas. Birth of the Korean Wave Birth of the Wave The Beginning of the Wave in Japan The Wave Goes Global K-Pop Joins the Wave The neo-Korean Wave ‘Korean Invasion?’ The New Wave The Internet Connects the Wave Fast The Fun of Copying Distance No Longer a Barrier for K-Dramas What’s Korean Pop Culture Got? K-Pop: ‘Music of Fusion’ K-Dramas: ‘Healthy Power’ The Korean Wave in other Fields Korean Films Hallyu in Literature epilogue Will It Continue?

The rise in popularity of South Korean entertainment and culture began and is promoted as an official policy of the Korean government to revive the country's economy. This study examines cultural production and consumption, glocalization, the West versus. Asia, global race consciousness, and changing views of masculinity and femininity.

In its incipient stages, Korean pop music was strongly influenced by Western pop music, diversifying through many stages of copying, translation, and interpretation from the early 20th century. Those unique creations by experimental and creative Korean artists are now being received by international audiences in the form of “K-Pop,” an abbreviation for “Korean pop.” It is spreading beyond the regions of China, Japan, and Southeast Asia and into Europe and the United States. It is increasingly gaining recognition as something more than just a fad?as a phenomenon that has staying power with global audiences. K-Pop Beyond Asia Background of the Growth of Hallyu Growth of the Entertainment Agencies at the Center of Hallyu Ballads and Dance Music Hallyu’s Expansion into Asian Markets The 100-Year History of Korean Pop Music The First Korean Pop Music Overseas: “Arirang” Unstable Beginning after 1945 The Rise of the Eighth US Army Show The Vietnam War and Expansion into Southeast Asia Stepping Stone of Korean Pop Music’s Overseas Expansion The Beginning of Hallyu and K-Pop Contemporary Korean Pop Music 2000: Rise of the First Generation of Idol Groups 2001: From Emotional Ballads to Hip Hop 2002: Dance and Vocal Artists 2003: Hyori Syndrome 2004: Korea’s Three Major Record Companies and Their Artists 2005: Chart-topping Ballads 2006: The New Generation of Idol Boy Groups 2007: The New Generation of Idol Girl Groups 2008: Wonder Girls and Other Top Female Singing Groups 2009: The Meteoric Rise of Idol Groups in Korea 2010: The Korean Wave in the Asian Music Market 2011: The Growing Influence of Girl Groups with each Major Record Company 2012: PSY Syndrome 2013: Competition between Old K-Pop Artists and Idol Groups 2014: Hit Collaborations K-Pop: Evaluation and Prospects Export-driven K-Pop, Going Beyond Korea, China, and Japan The Spread of K-Pop through Social Media The Global Appeal of K-Pop K-Pop’s Star-Making System Benefits of Global Cultural Exchange beyond Asia k pop,korean pop music,Hallyu,SHINee,SUPER JUNIOR,GIRLS' GENERATION,2NE1

Since the late 1990s South Korea has emerged as a new center for the production of transnational popular culture - the first instance of a major global circulation of Korean popular culture in history. Why popular (or not)? Why now? What does it mean socially, culturally and politically in a global context? This edited collection considers the Korean Wave in a global digital age and addresses the social, cultural and political implications in their complexity and paradox within the contexts of global inequalities and uneven power structures. The emerging consequences at multiple levels - both macro structures and micro processes that influence media production, distribution, representation and consumption - deserve to be analyzed and explored fully in an increasingly global media environment. This book argues for the Korean Wave's double capacity in the creation of new and complex spaces of identity that are both enabling and disabling cultural diversity in a digital cosmopolitan world. The Korean Wave combines theoretical perspectives with grounded case studies in an up-to-date and accessible volume ideal for both undergraduate and postgraduate students of Media and Communications, Cultural Studies, Korean Studies and Asian Studies.

Combining global, media, and cultural studies, this book analyzes the success of Hallyu, or the "Korean Wave” in the West, both at a macro and micro level, as an alternative pop culture globalization. This research investigates the capitalist ecosystem (formed by producers, institutions and the state), the soft power of Hallyu, and the reception among young people, using France as a case study, and placing it within the broader framework of the 'consumption of difference.' Seen by French fans as a challenge to Western pop culture, Hallyu constitutes a material of choice for understanding the cosmopolitan apprenticeships linked to the consumption of cultural goods, and the use of these resources to build youth’s biographical trajectories. The book will be relevant to researchers, as well as undergraduate and postgraduate students in sociology, cultural studies, global studies, consumption and youth studies.