Play like a pro with expert knowledge from a champion of the game If you don't know the ins and outs of play, bridge can seem like an intimidating game--but it doesn't have to be! Armed with the techniques and strategies in the pages of this book, you'll be bidding and winning hands like a boss! Follow the guidance and knowledge of a pro as he takes you through the basics of the game. You'll get lessons on making opening bids, evaluating your hand, responding to your partner's bid, rebidding, and overcalling--and even a bonus tear-out sheet to take your new strategies on the go!

First published in 1985, this book is about Imperial Chemical Industries’ response to the changing social, political, business and economic environment over the past twenty years. Using personal interviews and archival material, Andrew Pettigrew examines the evolution of business strategy, organisation structure and culture, technology and union-management relations within this corporate giant over an extended period of time. It is a compelling account, told from the inside, by one of the world’s leading management and organisation theorists. The Awakening Giant has made a major practical and theoretical contribution to the study of corporate strategy, organisational analysis and change, and business history. Anyone with an interest in managing change in a large corporation will find this reissue rewarding reading.

'Music from behind the Bridge' tells the story of the steelband a symbol of Trinidadian culture, from the point of view of musicians who overcame disadvantages of poverty and prejudice with their extraordinary ambition.

A killer goes for gold—and leaves Jessie and Ki in the dust of his deadly trail... When Jessie's old pal, Lawson Blaine, turns up dead, the Lone Star team searches for the killer, certain that it is the same person who recently robbed Wells Fargo.

Ring Lardner and the Other is actually two books, mutually embedded. The first is about Ring Lardner: a long reading of a single Lardner short story, "Who Dealt?", a briefer look at his life and work, and an exploration of his reception. The second is about the "Other," in an expanded Lacanian sense: the speaking of various unconscious voices (mother and father and child, culture and anarchy, majority and minority) through literary characters and their authors and readers. The Lardner book explores the contradictions of Lardner's patriarchal masculinity--how such a dour, sexist alcoholic who hated humor and bad grammar could have created such a rich body of minoritarian writing, steeped in the emergent voices of women and the lower middle class--and the social functions served by Lardner's writing in twentieth-century America. The other book exfoliates Lacan's germinal concept of the Other by interweaving it with a series of theoretical formulations by Bateson, Deleuze and Guattari, and others. Robinson's book is an important reappraisal of a critically neglected American writer of the teens and twenties. The book includes an essay by Ellen Gardiner.

From issues of racism to the severity of concussions to celebrity endorsements, the sports industry continues to significantly impact society. With the rise of eSports and its projection as the next billion dollar industry, it is vital that a multifaceted approach to sports research be undertaken. On one side, businesses are continually offering new methods for marketing and branding and finding the best ways to enhance consumer engagement and the consumer experience. On the other side, there has been progress and new findings in the physical fitness and training of the athletes themselves along with discussions on their psychology and wellbeing. This two-tiered approach to analyzing sports and eSports from a practical business perspective, along with a lens placed on the athletes themselves, provides a comprehensive view of the current advancements, technologies, and strategies within various aspects of the sports and esports industry. Research Anthology on Business Strategies, Health Factors, and Ethical Implications in Sports and eSports covers the latest findings on all factors of sports: the branding and marketing of sports and eSports, studies on athletes and consumers, a dive into the ethics of sports, and the introduction of eSports to the industry. This wide coverage of all fields of research recently conducted leads this book to be a well-rounded view of how sports are functioning in modern times. Highlighted topics include branding tactics, consumer engagement, eSports history and technologies, ethics and law, and psychological studies of athlete wellness. This book is ideal for sports managers, athletes, trainers, marketers, brand managers, advertisers, practitioners, stakeholders, researchers, academicians, and students interested working in the fields of sports medicine, law, physical education, assistive technologies, marketing, consumer behavior, and psychology.

As the videogame industry has grown up, the need for better stories and characters has dramatically increased, yet traditional screenwriting techniques alone cannot equip writers for the unique challenges of writing stories where the actions and decisions of a diverse range of players are at the centre of every narrative experience. Game Writing: Narrative Skills for Videogames was the first book to demystify the emerging field of game writing by identifying and explaining the skills required for creating videogame narrative. Through the insights and experiences of professional game writers, this revised edition captures a snapshot of the narrative skills employed in today's game industry and presents them as practical articles accompanied by exercises for developing the skills discussed. The book carefully explains the foundations of the craft of game writing, detailing all aspects of the process from the basics of narrative to guiding the player and the challenges of nonlinear storytelling. Throughout the book there is a strong emphasis on the skills developers and publishers expect game writers to know. This second edition brings the material up to date and adds four new chapters covering MMOs, script formats, narrative design for urban games, and new ways to think about videogame narrative as an art form. Suitable for both beginners and experienced writers, Game Writing is the essential guide to all the techniques of game writing. There's no better starting point for someone wishing to get into this exciting field, whether they are new game writers wishing to hone their skills, or screenwriters hoping to transfer their skills to the games industry.

Some people transition seamlessly into a happy retirement and get right to the business of enjoying their new lives. But other people have a tougher time entering the retirement years. Some of these people may wonder whether they are really cut out for retirement at all. With all the talk and concern about dwindling retirement funds and our shaky economy, many retirees and soon to be retired are concerned about the financial aspects of retirement planning. But what about retirement living? In other words, what would you like to do with the rest of your life?