Linking Marketing And Technology Strategies December 3 5 1989

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Genre : Business & Economics
Author : Ronald McTavish
Publisher : Marketing Classics Press
Release : 2011-10-15
File : 50 Pages
ISBN-13 : 9781613112229


Marketing Information

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Genre : Business & Economics
Author : Hiram C. Barksdale
Publisher :
Release : 1995
File : 504 Pages
ISBN-13 : 0884062600


Bibliographic Guide To Business And Economics

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Genre : Business
Author : New York Public Library. Research Libraries
Publisher :
Release : 1991
File : 604 Pages
ISBN-13 : UOM:39015054470300


Bibliography Of Asian Studies

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Genre : Asia
Author :
Publisher :
Release : 1996
File : 768 Pages
ISBN-13 : UOM:39015036112186


Challenges Of Information Technology Management In The 21st Century

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As the 21st century begins, we are faced with opportunities and challenges of available technology as well as pressured to create strategic and tactical plans for future technology. Worldwide, IT professionals are sharing and trading concepts and ideas for effective IT management, and this co-operation is what leads to solid IT management practices. This volume is a collection of papers that present IT management perspectives from professionals around the world. The papers seek to offer new ideas, refine old ones, and pose interesting scenarios to help the reader develop company-sensitive management strategies.

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Genre : Business & Economics
Author : Information Resources Management Association. International Conference
Publisher : IGI Global
Release : 2000
File : 1244 Pages
ISBN-13 : 1878289845


Essentials Of Marketing

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Genre : Business & Economics
Author : Edmund Jerome McCarthy
Publisher : Irwin Professional Publishing
Release : 1994
File : 580 Pages
ISBN-13 : 0256127468


Technology Globalization And Sustainable Development

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In this work, the authors offer a unified, transdisciplinary approach for achieving sustainable development in industrialized nations. They present an insightful analysis of the ways in which industrial states are unsustainable and how economic and social welfare are related to the environment, public health and safety.

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Genre : Business & Economics
Author : Nicholas A. Ashford
Publisher : Yale University Press
Release : 2011-10-18
File : 752 Pages
ISBN-13 : 9780300169720


Strategic Market Relationships

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Strategic Market Relationships, 2nd Edition develops the reader’s understanding of the nature, relevance and importance of creating and sustaining relationships as a strategic resource. It takes a managerial perspective to the study of relationships, from strategy to implementation. The first edition was the first text that comprehensively addressed relationships as a strategic issue, and considering relationships as strategic and as a basis for competition is central to this book. In a nutshell, strategic market relationships is the process of analyzing, formulating and implementing a relationship strategy for an organisation. The new edition is being totally restructured in the light of teaching experience with the book and new research since it was published. Most of the existing content will still be there but presented in a new logic. Continues to map relationships from strategy to implementation Text more clearly divided into strategy and implementation parts Continues to focus on close relationships and on the management of relationships Continues with introductory case illustration and end of chapter teaching cases with many new ones All chapter updated with new research since the last publication Revamped chapter on relationship planning including a stronger focus on strategic choice and relationship development New chapter on relationship types/archetypes to develop on the theme of classification and the management of specific relationships New chapter on organizing relationships New chapter on people and relationships E-relationship chapter integrated into chapter on communication and dialogue in a relationship New chapter on channel relationships Chapter on relationship performance restructured around costs and value. Ethics and researching relationships expanded in the conclusion chapter

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Genre : Business & Economics
Author : Bill Donaldson
Publisher : John Wiley & Sons
Release : 2007-05-21
File : 289 Pages
ISBN-13 : 9780470028803


Resources In Education

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Genre : Education
Author :
Publisher :
Release : 1994
File : 710 Pages
ISBN-13 : PSU:000068696528


Australian National Bibliography

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Genre : Bibliography, National
Author :
Publisher : National Library Australia
Release : 1978
File : 1734 Pages
ISBN-13 : 00049816